Morgan Bonwell

How do you find the right consultants? What are the top areas political candidates are lacking? And how can you get your message out there without getting drowned out by your competitors?

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents where they're at on the issues they care about. "So, the story brand framework, steps follow the basic concept of a hero meeting a guide. First, the customer has a problem that needs solved. And they're introduced to a guide. And that guide gives them a plan or a solutio...