Mason Tvert

Partner at VS Strategies

Mason Tvert serves as communications adviser for Vicente Sederberg LLP, and he is a partner at the firm's policy and public affairs consulting affiliate, VS Strategies. He has been working to change public policies and public attitudes surrounding marijuana since 2005, and he has been called "The Don Draper of Pot" by Politico Magazine, "marijuana's top evangelist" by The Boston Globe, and Colorado's "top thinker" in politics and government by The Denver Post. In 2017, he was named one of the "100 Most Influential People in Cannabis" by High Times magazine.

Prior to joining VS Strategies, he served as director of communications for the Marijuana Policy Project, the nation's largest marijuana policy organization, where he managed strategic communications, media relations, and online outreach in support of its efforts to reform federal, state, and local marijuana laws. While at MPP, he co-directed the successful 2012 initiative campaign to regulate marijuana like alcohol in Colorado and worked on several other state and local campaigns, including the successful legalization initiatives in Alaska, Nevada, Maine, and Massachusetts. He also coordinated communications efforts that contributed to the adoption of medical cannabis and decriminalization laws in state legislatures around the country.

Previously, Mason co-founded and served as executive director of Safer Alternative For Enjoyable Recreation (SAFER), a non-profit organization that laid the groundwork for the successful legalization effort in Colorado — including two successful city initiative campaigns in Denver — and facilitated the passage of cannabis-related student referendums on more than a dozen college campuses. He is a co-author of the book, Marijuana is Safer: So why are we driving people to drink?, and he frequently appears in the media discussing marijuana policy.

IN THE MEDIA
Leaf Retailer, "President Biden to Pardon Marijuana Offenses," October 14, 2022
Marijuana Moment, "Colorado Officials Celebrate 10-Year Marijuana Legalization Anniversary, Including Politicians Who Initially Campaigned Against It," October 12, 2022
President Biden Says It's Time to Change America's Cannabis Laws, "President Biden Says It's Time to Change America's Cannabis Laws," October 7, 2022
Benzinga, "Biden's Pardon for Cannabis Offenders - 27 Reactions From Politicians, Industry Executives And Advocacy Orgs," October 7, 2022
Biden Pardons Thousands of Cannabis Offenses, Takes Steps to Revise Federal Policy, "Biden Pardons Thousands of Cannabis Offenses, Takes Steps to Revise Federal Policy," October 7, 2022
Cannabis Business Executive, "Industry Reacts to President Biden's Announcement," October 7, 2022
Forbes, "Cannabis Pros Applaud President Biden's Decision to Pardon Those Convicted of Federal Marijuana Possession But Add There's More to Be Done," October 7, 2022
FOX 31 KDVR Denver, "Coloradans Weigh In on Biden's Post Possession Pardons," October 6, 2022
Washington Examiner, "Marijuana Black Markets Flourish Despite Legalization," September 15, 2022
High Times, "Senate Committee Holds Hearing on Cannabis Decriminalization Bill," July 27, 2022