As a fellow entrepreneur and host of The Brian Nichols Show podcast, I’m always on the hunt for actionable tips to grow my business. In this week’s episode, I had the pleasure of chatting with digital marketing expert Remso Martinez about how small business owners can leverage online marketing to drive real results.
In true Remso fashion, our discussion was energetic and packed with strategic insights business owners need to know. Here are some of the key takeaways from our conversation:
Start With the Basics
“You can’t go to places and just, you know, understand this, you got to go where people are. If you don't have a website, how are you going to get found on Google? If you don't have social media? How are you going to take advantage of free and affordable advertising opportunities?” - Remso Martinez
Remso stressed the importance of setting up basic digital real estate - getting a website, signing up for key social platforms, building an email list. Without these foundations, potential customers won’t be able to find or engage with your brand online.
Luckily, there are plenty of free and low-cost tools out there to get started. No more excuses!
Create Value Through Content
“It's basically this, it's always building upon two things, trust and value. First, they want to know that you actually know what you're talking about. They want to know that the typical questions or concerns that the average customer has has been answered and is routinely being touched upon." - Remso Martinez
Customers today want expertise and education. Developing a content strategy allows you to showcase your knowledge while addressing the questions and pain points your audience cares about.
Whether through social media, blogging, videos, or a podcast like mine, create that trust and familiarity with your niche so you become the go-to resource.
Master the Art of Conversion
“You have to go ahead and justify a funnel, in which you're building that trust, discovery, accessibility, peaking interest and a call to action. How is the actual conversion out there?" - Remso Martinez
Driving traffic is nice, but you need to turn those visitors into leads and customers. Remso emphasized optimizing your marketing funnel to convert that awareness into action.
Make sure you have clear calls-to-action across your digital properties and quantify with key performance indicators. No more vanity metrics - focus on sales!
Match Marketing and Sales
"The thing about marketers is that you are providing the immediate answer to people that have an immediate problem. The thing for sales is that the people have already identified hopefully, through your marketing, through your marketing capabilities, is that you can provide the solution." - Remso Martinez
As both a marketer and salesperson, this resonated big time! When your marketing and sales teams embrace their complementary roles, it unlocks exponential growth.
Marketing draws in qualified leads, then sales focuses on closing them. Aligning these functions creates a flywheel effect.
Over to You
Whether you’re just starting out or looking to step up your digital marketing game, this episode delivers. Be sure to grab Remso’s free eBook too - the perfect roadmap for small biz owners to get online.
What key takeaway resonated most with you? Let me know in the comments! I’m looking forward to continuing to share valuable insights and resources for your entrepreneurial journey here on The Brian Nichols Show.
