874: 5 Things Every Political Candidate MUST KNOW

Brian Nichols  0:34  
It's election season, which means if you're running for office, you might actually want to win. So if you are a candidate and you're running for office, how can you be sure you're going to win that election? Yeah. Let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, hey there, folks, Brian Nichols here from The Brian Nichols Show. Thank you for joining us on of course, another fun filled episode. I am as always your humble host joining you from our lovely cardio miracle Studios here in lovely Eastern Indiana. The Brian Nichols Show is powered by our amazing friends over at amp America, folks, you don't need to go ahead and support the cord, the corporate media their bias their fluff, no instead go support the folks who are supporting you with the news you need to know and that is your friends over at amp America news pieces, opinion pieces, podcasts and more. Head over to amp America you will find everything you're looking for when it comes to the news plus Yes, talking about elections. The topic of today's conversation, we cover that in great detail as well. One more time, amp america.com. Also The Brian Nichols Show and yours truly powered by our phenomenal studio sponsors cardio miracle Now, folks, if you want to learn how cardio miracle can help lower your blood pressure, lowering your resting heart rate while at the same point in time improving those restless nights of sleep and also improving your pump at the gym. Stick around. We're going to talk about that later in today's episode. But yes, let's go back to the elephant in the room. It's election season. I feel like Bugs Bunny and Daffy Duck election season duck season election season. No, we're going to talk today about election season, not duck season. And if you are in fact running for office, or you're going in, you're getting ready to vote for your favorite candidate. peek behind the curtain. What does it take to actually win said election to discuss all of that and more returning to The Brian Nichols Show from Texas hometown solutions. Brian Rivera, welcome back to The Brian Nichols Show. How are you then?

Bryan Rivera  2:49  
I'm good. Your favorite Brian is back. You know, spell it differently. Right? V

Brian Nichols  2:54  
squared man we make it easy for folks though. You have the why I have the eye Brian Rivera, really looking forward to having you back on the show. Now, as I teased before you and I hit the record button. elephant in the room, man. It was about two years ago, since you were last on the show. A lot has changed. We're on a new network. Our audience has grown leaps and bounds. So there's literally 10s of 1000s of folks in the audience today who maybe didn't catch when you were last on the show back in 2022. As we are getting ready for the midterm elections. So Brian, do us a favor before we dig into Yes, the the topic at hand. How do you actually win an election? Do us a favor, reintroduce yourself here to The Brian Nichols Show audience and what is Texas hometown solutions? Yeah,

Bryan Rivera  3:38  
so it's always good to be back with you. Every time. Every time we do something in New York, always think about that congressional race you you told me about last time but so you know, Texas hometown started in 2018 2017 2018. I was reading a good friend of mine, we started and another friend, we started the firm. We were doing political campaigns. That's where I learned and cut my teeth on a couple of different little races, city county races, state rep races. And then canvassing is really what got big for us in 2019. And during COVID When the Conservatives down in Texas, really miss people, we started going out there and going door to door. And that was nice. I was like, Oh cool. You can make money per door for this stuff. You know. So that's when we got big. I think last time I was on a show we finished that year. We're in Georgia at the time when you and I talked. And I think we hit 215,000 doors that year total. And then last year were close to $615,000.20 23. And with all some of the contracts we have now will probably be near at least eight to 900,000 this year. And that's going into the general Yeah, so it's a whole different company. Now we have full time staff now we have full time managers that work for us. I even had an assistant one time like I didn't know what to do with that. Like that's great. You know, we just got really big and just canvass. And you know, we changed our motto to doors are our thing, and we just concentrated on hidden doors. One of the coolest things is, is a lot of times you get people, sometimes you always think that you have like general consultants and stuff that have a grip on what the what doing door to door is. But sometimes you just get a straight candidate. I know in New Mexico, that happens a lot. And so being able to educate people, what the doors are, even, you know, they're needing help targeting, they're like, I don't even know how to target. So there's a lot of things that we consultant doing. Sometimes we do just go get doors, and sometimes you do all the way from start to finish, helping them plan out the point of attack and hitting doors and micro targeting and what to hit sometimes surveys and things like that. So we've grown and that's what we do is we help teach candidates, we help teach teams and consultants campaign managers and volunteers how to hit doors and and we bring in our own staff to do it sometimes, too. So Wow.

Brian Nichols  5:56  
So from under around 200k doors not two years ago, to you're approaching just shy of a million doors, I mean that that's a 5x improvement. That's insane of the the progress you guys are making. But I also think you know, Brian elephant in the room, that's the sales methodology. I like to teach my teams but when you look at the elephant in the room here, it's that there is something inherently valuable of knocking on doors where you are literally meeting the voter where they're at their their place of residence, and you're talking to that voter, one to one you're eliminating the the media bias, you're eliminating the preconceived notions, it's just you and the voter having a conversation, there's so much there from a value standpoint. So let's let's just talk about this for what it is door knocking I hear whenever I talk to candidates here on the show, that seems to be the game changer, like you have the folks who win, and the folks who inevitably will lose, and I hear this time and again, the folks who lose, they do these social media campaigns, that's all they focus on that they think that they can have just the best platform, they can have the best message. That's all they really need to do. But I mean, Brian, the writing's on the wall, the proof is in the pudding, the folks who are winning these elections, and it really is party be darned. They're the folks who go out there putting in the blood, sweat and tears, they're pounding the pavement, they're knocking on those doors. And that seems to be the ultimate like the thing that puts them over the top. So Brian, what is it about knocking on doors in your perspective, that gets a voter to go from either an undecided voter may be someone who was actively against a candidate to having a conversation face to face at their door, and actually saying, you know, what, come November, I'm gonna cast my ballot for Mr. or Mrs. Politician name here. What is it about door knocks that's so successful.

Bryan Rivera  8:00  
So in 2017, when I first started door knocking again, my first time was in 2002. But in 2017, when it came out, again, a lot of statistics had said that people over the age of 60, especially at the time like that, like baby boomers and going up in there, that those were the ones that wanted people out the door. And so if you notice a lot of campaigns, when they targeted, the elderly, or people that were 60 or older, they were, they were targeting specifically that and I noticed that a lot on campaigns, because they were the ones that actually opened the door and wanted to talk to you. They wanted to come out and bring you tea and coffee and give you drinks and all sorts of stuff. Like they wanted someone they wanted someone to talk to. And then they wanted to talk about their political views, or they wanted to someone that's actually asking questions about a candidate. So that really helped. After COVID. What I've noticed, and me and a lot of other consultants that do what I do, have noticed that it's people you're my age, right? I mean that old houses that live in new subdivisions that are in these newer areas where they weren't there, the last cycle, they're there now, because of a new subdivision, and they're your me and your age, those ones are actually wanting people to come and talk to them. They're new, and they're in, you know, they're paying taxes, they have a house, they, you know, they want to talk to someone about those things. And it is it has totally changed in almost eight years, I've seen a big change and push to people that are our age and our generation that are starting to want that more. They're actually standing at the door. They're talking to our walkers, our door rates for people those age are a lot hire all over the country, because those people want to talk. And so I think what's happening now is like these candidates, and these consultants have to get out of the view that it's just elderly or older people or your wants, whether you're a BBM your absentee ballots are the ones that are going to open the door. That's not the truth anymore. And I've been all over the country from New York all the way to New Mexico, to Washington State, you know, to Utah just recently and it's not the truth. I mean, People want people out the door and they want to talk to them. They don't want to be argued about, but they want to tell about their views. And a lot of times these candidates, now we're getting to see that there are a lot of these campaign CRMs. They don't, some of them don't have places to put notes. But a lot of times now, I always tell them, hey, find a place where you can have a send notes, whether it be in Slack, or whether it be on a messenger or whatever, because these people want to talk. And that's what happens consistently, every day. Even right now we have walkers in another state or in two other states. And they're getting people wanting to speak and say things to the candidate. And so I think that's what's really changed in our democracy, or in our country now is that people really want to talk and they won't have a voice other than on social media, or on The Brian Nichols Show, or whatever the case might be, you know, they want to have a voice. And a lot of times they feel like that's their direct line to that candidate, or to whatever position that person is, is at the door. And it's true.

Brian Nichols  10:52  
So let me ask you this with a little bit of a preconceived guess I have here. People want to be heard, right, like people just want to be heard. So how much of it is that people are looking at either the candidate or the you know, the surrogate, whoever is at the door knocking on the door on that candies behalf that they're just they're looking at that person, as a sounding board to get their frustrations out right to talk about whatever it is that's bothering them. Like here, I'll give you a real life example. Whenever I get one of those phone calls from a survey person, you know, name name, the survey organization, you know, asking about the the perception I have of the upcoming election. I'm happy to give context. I'm happy to give nuanced, like, what are your thoughts on the economy? I'm like, not too great. Oh, really tell us more than just the fact that you now can be heard, right, versus sitting on social media and yelling into the void or yelling into the echo chamber? Is it that people just feel that the conversations at the door could actually lead to some substantive change?

Bryan Rivera  11:54  
I think so. And you know, the proofs in the data. We always have, you know, girls and guys that go to doors. And we always don't have a big smile when you go to the door, right? I mean, you're going to someone's domain, you're going to somebody's house. And you know, no matter what their science says that you're going to somebody's house. And so be very respectful smile, no matter who you are. I'm 632 155 pounds. And so I'm a big guy if I go to the door, so I'm making sure I got the big smile that I'm you know, and the thing is that openness that I have with that person, Hey, my name is Brian Rivera, I'm with The Brian Nichols Show campaign, I just want to let you know that he's running for this office, at the Joker, Google, but he's running for this office. And you know, these are the things that he's done. This is what he plans on doing. Here's the postcard, you know, do you plan on voting? Do you plan on voting for him, but then that gives them like, sometimes that's a forced way of like, This is who it is. But then there's like, also the chance and opportunity to like, stop. I just listened to them. And I always tell the walkers when we train them. Just listen. And sometimes you may not agree, and that's okay. But just listen to the people. And if there's something you take a valid note on, let's do that. Because we want the candidates to know that and who doesn't love a candidate not coming back to the house like seriously like for them to come to their house. And so we try to do that I love campaigns, when they're like, Hey, give me their addresses, we're gonna send the candidate there and you know, not just a representative, and I'm like, perfect. And so that, to me, is what's changing it, like I said earlier, and what we're saying now is that people just want they want that opportunity to vent to somebody and to talk to someone. And then a lot of times, that's what we do we represent, especially within covenants that are walking out the doors, that's, that's one of the things you have to face a lot, because no matter. I don't get too much in the weeds on state policy, or stuff like that, or federal policy all the time. But I had to catch up a little bit, because especially when you have an incumbent, you'll get them saying, Well, why did he vote? And this, you know, HB 329, seven, a, you're like, oh, you know, and so it's a lot of that. And so I just tell people, you may not understand what the people are asking about but take notes, and, and whoever that is volunteer or paid staff, take a note, let the managers take it from there, and we get it up right away to the candidate or their consultant, and let them see what the people are saying out the door. And sometimes you'll be you'll, you know, I've been at places for like county races where it was a certain area where they were having some sewage issues. And so like every one of the constituents that was targeted, it was all sewage, and he knew that it was going to be about that. So he came back around, and he was able to target them about sewage and some of the things that they were mitigating that through the county. So, you know, it's just good to take those notes and just having a very valid group of people that that can take those notes and that can be valuable into what you're selling. Because a lot of times people nowadays, there's so many companies out there and I'm not afraid to say it. There's so many companies out there, they just want to turn the book and sometimes they lit drop and that's the problem with loot dropping is that you're not going to get a valid response. Sometimes I understand people are home but when you're doing it every 15 seconds, you never give the people a chance to come Another door to talk to the ring gap, which happens a lot. And so, you know, you don't give the people a chance to do that. But people's voice is valuable. And I think that's what a real firm has to do. They have to be able to listen to the people and be able to take that information back to the candidate and to the consultants.

Brian Nichols  15:15  
Brian, one of the main issues we see, and I thought this is more of a local issue politic or a local politics issue. It's really though transcending I think we're seeing this in state elections and even some federal election is that voter turnout has been abysmal in recent years. And I don't know the reason for that. So is it a matter of people are dis like they're just disheartened with the political process. They feel that their vote doesn't matter. What is it that's pushing people to not go to the polls on voting day? And is it something that we're hearing as you're knocking on doors?

Bryan Rivera  15:52  
Yeah, I mean, you get it all the time, depending on what areas I was walking in a state just recently, and we were hitting in a conservative area. And a lot of my girls and guys who were at the door, like a lot of these people said they haven't voted yet. It was during GOTV or during the early voting, bowl, a lot of conservatives, you know, especially I know, this happens in Texas, now, this was in Maryland, but in Texas, I know a lot of times if you've worked the polls before, in Texas, constant like straight hard Trump conservatives are not voting, usually until election day, because of their faith in our systems, right that we use to, for people to vote, right, and the voter ID or whatever the case might be. And so that happens a lot. And so a lot of races that we do work when we do get people that said they haven't voted, that's kind of like a really good feeling. Because you're like, okay, cool, let's get them out the vote. And that's kind of the purpose of us being out the door. But that's one of the things we hear a lot from a lot of people is they're a they're waiting, or B they just don't have a lot of faith in the democracy sometimes or the or the reason to go out to vote. And so you get that a lot at the doors, which is very sad to hear that when they are undecided, or they just say or if they're undecided. I'm okay with that. But when they actually say, Yeah, I just don't trust the system. And so I'm just not gonna vote. I like it breaks my heart. Because people if people really realize and I know one thing that you point, a point all the time is that we do matter. You know, our voice, our voices do matter. And a lot of people feel like they don't. And so you do get that a lot at the doors, unfortunately. Really

Brian Nichols  17:27  
quick. How do your canvassers overcome that objection, like, hey, our democracy, I don't have a voice. My vote doesn't matter. Like we talked about in sales, overcoming objections or blocking objections, like what's, what's the kind of plan of attack for when your campuses are getting that and as a response? Yeah, so

Bryan Rivera  17:45  
one of the biggest things is I was asked for fallbacks, right? Like so. A lot of times on when you're in the door, I was Love, whenever it came to a good consultant, we'll have all the things that are fall back on that pushcart, especially on the back, like, he voted for this, you voted for that he voted for that. So it's a good opportunity to fall back and say, You know what, man, I understand how you feel about that. I just do want to reiterate that he was for, you know, close borders, or whatever the case might be. And you know, and I'm not gonna argue with children, you know, not tell them, You're gonna argue with the door, but hey, I just want to give this information for you. And any other information, you can look him up on his website, you can even contact them here, whatnot, and I'm sure he would love to talk to you some more about it. It's not an opportunity for us to argue, but it's just an opportunity for us to say, here's this person, here's what they're about, look them up for more information, I have some information here, I'm not going to argue with you at your door. But I do want you to look into this person, I want you to see the value that that can be for your community for your, you know, congressional district, whatever. And, and that's kind of the biggest main point is being able to introduce them to them, right. And that's what I was saying and persuasive is a whole nother thing, because then a lot of times that's when you're persuading them because they voted this way, or they voted that way. And a lot of times that gets a little different, a little bit more or less or more diplomatic at the door. But being able to explain to the person why specifically, there'll be valued for that. So going back to the county thing where I talked about the sewage, that was an issue, and I remember that race specifically, what were that county commissioner was, was not a county commissioner. And he, the current person had voted against it, for whatever reason. And then so he was able to go out the door and say, hey, look, this is how that guy voted. This is why your neighborhood stinks, right. And so that neighborhood, he won that precinct, he won that precinct. And so a lot of times that's it's just a matter of finding value to what each individual need or what those people are wanting to hear at the door, or just wanting to talk about at the door. I think that's what helps the most. One

Brian Nichols  19:45  
of the things I've been hearing quite a bit for keeping people from entering into the political arena, especially folks who've never run for office before. And just you know, I'll give you a real life case study. I live in a small little town here in eastern India. Anna, and the the existing city council and the existing mayor, they're very much in that old like the good old boys club, right? So I hear this quite a bit from from folks who they're our age, they want to get involved in the world of politics. They see the existing political infrastructure. It's not working on in many cases, it's actively going against the voters interests. I don't even need to dig into the just fiasco that we have here. Much like what you were talking about same church, different pew, not sewage, but we have a water issue. We have a pension issue like that the city's in financial catastrophe. And yet I consistently hear that folks don't want to enter into the political arena, because they're like, Well, why am I going to waste my time? Why am I going to go and try to disrupt the applecart and ultimately end up making enemies? Brian, what say you to those folks who they want to get involved, but they're afraid that, you know, I'm just gonna ruffle feathers? And it's gonna be a wasted effort across the board regardless? Yeah,

Bryan Rivera  21:01  
so that's one thing I hate is I hate. I hate big business and I hate establishments. And I have made some money by going in hoping rip up some establishments doing recall elections. And, you know, one of the things that I talked to people, a lot of times when we're at the table about that, I always tell them that because a lot of people are like, well, this is, you know, this isn't going to work. Or, you know, we get this person out, and we get a recall, people are just going to vote for me anyway. And I told them, when you talk like that, you might as well just give it up and not do anything to begin with. And I think when we go back to our founders, I mean, how many times were they told that you know, how many times where our founders, like, you know, big England is gonna come over here and take you out? The gate? Right, right, like to God, mother and country and whatever. But look what happened? You know what I mean? Like, we didn't get, we didn't have to work a couple Monday's ago, they did you know what I mean? Like, yeah, exactly. And so I always tell people that that's the best thing about our democracy is that you kind of voice like, if you're for something, and you're the only one out of a person, you know, one at a percentage of 99, that go for it, you know, go for it and make your voice be heard. And I think that's what happens a lot is on the grassroots, is that you'll get some of those people like that, that really want to fight hard. But then you'll get some people that had the really awesome opportunity, amazing opportunity to do it. And they're just afraid to take that first step. But I think once you take that step out, and you know that you have the freedom to have your voice and to say what you feel about these, about whoever what's going on in office, or the establishment in your county, or your city or whatever, and get a group together, get a pack together and really learn how to canvass yourself and teach people actual facts of what's going on. Thanks, people don't know. And you will be surprised what you can do and the people that will come in behind you to start supporting you. And so I had people all the time, they're like, Hey, I've got this pack, and I want to walk but we have $3,000. But I want to have 40,000 houses. And I'm like, okay, cool. Why don't you get your pack out there, but what your message is, and what you want to try to do, and how you want to get rid of this establishment or so on and so forth, and call me back in a few months. And then they do and then they've raised like $100,000. And they're like, we're ready to do this, we want to do digital, we want to do all this kind of stuff, or whatever. And so I think that's what it is people are afraid to step out and to have that voice. And they feel like they're not counted. And I hate that so much. I hate that for people. And that's the one thing you know, we talked about kids, I have four. And so one thing I teach my sons and my daughters all the time is that they do have a voice no matter how young they are, they have a voice. And they are to be heard, they're going to let their voices be heard. And they're going to get out there. And they do and, and so sometimes there's someone table and say that one piece, but I mean, you know, I may mess my wife up on that one. But you know, they still have a voice and not a democracy.

Brian Nichols  23:41  
IP caucus at your revere household smart move,

Bryan Rivera  23:46  
and the wife will surely love you for that. Yeah, my son's lobbying for the people. So I mean, there's that, you know, but, and that's just the thing. I think it's just a matter of people, especially people that are listening to me now. Like, you got to get out there and like, whatever it is, like if you're for something, and you know if there's something when a change in your city charter, which I'm in a city, now we're doing a charter, like if you want to change something, do do some changes, like research it look at what other cities nearby are doing and like and see how people have done those charters. There's a city I'm hoping right now where they want to build some roads. And there's a group that are against them. And they're kind of trying to change all these things. And there's a power for group that wants to go because they want these things or so on and so forth. And so I think it's just being the voice is what's most important. It's like let's let's get let's get the torch on. Let's go.

Brian Nichols  24:32  
All right Bri we are at the tail end of the episode. And for my final question for today, I'm going to give you the microphone and that is to I want you to doesn't matter of if they're running for local dog catcher or they're running for President of the United States. Now just in general not having dementia, probably a good first step, or Parkinson's or whatever Biden is dealing with right now at his octogenarian state but neither here nor there. Well What would be just like let's maybe say five, like the five basic starting starting off points or principles, that you would sit down with a new candidate and say, Here are five things. And it might not be five, I'm putting that as my number, but five things that you should do, and it will immediately put you in a better spot to secure victory at the ballot box come November. Were you not to do these other five things? What were those five things be?

Bryan Rivera  25:28  
Yeah, so first things know, your audience, you got to know, you know, who's going to be supporting you? What group of people are behind you, as you know, pro union, anti union area, whatever it is, like, who's who's going to be supporting you? And if it's not a big group? Who do you want to support you in which group you know, you want the, you know, Episcopalians, or you want Protestants or what I mean, whatever the group are females, you know, that happens a lot with women can't female candidates is they want to get the female vote, or they want the family vote. And so know, what you're targeting, I guess it'd be most important as one is know what you're targeting, know which what you need to target. If the opponent already is targeting those groups, then you target them and show them why you're the biggest, the best fish and that's usually the second one is how do you sell yourself, you know, like, you know, like, what you're selling yourself at the door, I always tell people that candidates do better at the door than anybody else. Because nobody can sell the candidate better than they can or their spouse or loved one. And I always tell people, so like, know how to sell yourself. And third most important thing is like, you know, knowing your, your region, your area, what the people are actually wanting. And sometimes I get candidates, like, I don't know what they want. And I was like, Cool, let's go here in about a few 1000 doors and see what the people say, survey people don't do the typical, you know, I'm just gonna, hey, I want to know, if you're voting bah, bah, no, ask questions, ask them what's important to them, you know, get a list of, of things that pull really well in your district or in your county or in your congressional district, state, district, whatever, and see what people were saying that the doors I mean, that's the best way to not hyper focus, but to, but to hide from just the market that area or, and so how to hyper target that area. And so that's good. And so a fourth thing, most important is just like knowing I think we talked about this last time as having the time and know that you have the time to be able to do this because it is a job, it really is a job no matter what the position or how much it pays. It is a job when you become an elected official, because now you have people that whether you have a city of 45,000, or a city of 4500, you now have people that are asking you for things, there are people that want to know why things aren't being done. And you know why best or, or, Hey, something's happening in our city, or there's overgrown bushes in a house or whatever. So know that you have the time and fifth get support from people. And I think that kind of ties in what the first one but you know, get support from your friends and family, let them know that you're about to run, you know, NDAs are always good. Sometimes if it's a candidate, if it's a consultant, choose a good consultant firm to talk to that we talked about this last time to like, get somebody that can kind of talk to you about some things, what the process is going to be like and be prepared. And my Achilles heel most important is if I can't, if my, if a candidate is not walking themselves, we're probably not going to win. I was so people that like if you can get them to go walk in hit doors, they will, it's because people want to see them. And people do want to see the candidate at the door, no matter what size your race is, no matter what it is, they want to have walked the doors with the governor before, you know, in 2002. So this is the sitting governor at the time. So like, just be you know, be able to get out there and be able to know that that candidate needs to get out there and tell the people what, what they plan to do. And so that's So,

Brian Nichols  28:43  
Brian, I don't know if he did this intentionally, right. But this, this is why I had you do that because we teach sales and marketing. And we talked about politics here in The Brian Nichols Show, obviously. But I've said this many times in the show, and I actually get some pushback from folks who they're not in the business world. They're like, Brian, I get that you talk about sales and marketing. I know you're really passionate about it at your day job, but like, I care about politics, this is why we talk about sales and marketing. Because if you listened to the five things that Brian just outlined, know your market, sell, know how to sell yourself, focus on the issues that the voters care about the time requirement, and then making sure that you have a support structure. I mean, hell guys, the first three of those things are literally things we talk about every single day here in The Brian Nichols Show. Know your market, we call that your ICP your ideal customer persona. I coined that our IVP our ideal voter persona. So knowing who the ideal voter is, how to sell yourself how many times in the show, if I said you're selling yourself an idea, a product, a service, whatever it may be, everything is sales issues that the voters care about, Do I need to play my intro again, meet people where they're at on the issues they care about? I mean, right there, right. The first three things you outlined, are literally like the basic tenets of success. Full sales. And I just want to make sure that as I do my final thoughts for today, I'm tying that up in a nice, neat bow. Because the sales side of things is just as important as the politics, the principles, the values, the morals that you're trying to sell. If you don't know how to sell them, it doesn't matter how right you are, or how how you know, your values means so much to you, or how religious you are just none of that matters if you don't know how to sell it. And again, just going back to the first three things that Brian listed there, those are literally the first three things when I sit down with a new business that I'm going to be consulting with. I'm going through, I'm figuring out who is their ideal customer persona. I want to figure out their sales team, and what are the value statements that they're making? And I also want to figure out who their customers and what do they actually care about, like those are things that are are paramount in business, as well as in politics. That's my final thoughts for today. Brian, thank you so much for outlining that. Now. As I turn things over to you to wrap things up, I would be remiss if I did not have a call to action. And that is for any politicians or folks who are maybe figuring out is running for elected office, right? For me, they might be a little behind the eight ball here, as we're recording on July 11, you know, for the election coming down the road and less than, what six months, five months, so might not be a great time to dip their toe into the water. But Brian, for folks who maybe are playing along at the home game, they say, Hey, you know, maybe you want to look at politics sometime in the future? Where can they go ahead, reach out to you, if they're looking for some support some help? Or hey, they want to go ahead and reach out to you to purchase your services, I guess from Texas hometown solutions, what does that process look like at work? And folks continue the conversation on social media? Should they want to continue moving forward? Oh,

Bryan Rivera  31:40  
thanks. So put my email in there, or my email is Brian at TXH ts.com. And also the websites www.txhts.com. And they can contact me they can email I love to get their emails goes right to my phone. So I could check those and talk to people and just have like a free consultant, you know, consultation, conversation about, you know, what it takes to walk and what people are needed to do that at the door. And whether Like Brian said, whether you're walking now, or whether you plan on walking in another year or so, you know, just have a goal and have a target and what you need to target for your specific district. I love doing that. I love teaming up with people where we get to teach people how to do that. And I like to walk for people and teach them those same values that we talked about just a second ago. So good luck out there to everybody. There

Brian Nichols  32:29  
you go. All right, folks. Well, how about this, if you have been enjoying today's episode, you want to continue the conversation? You want to learn more have no worries, all you got to do is click down below in the video or show notes, description, all the Affer mentioned links, they're all included there as well. So please go ahead, reach out to Brian, give him some love. When you do please tell him you heard him over on the Brian with an AI Nichols show. I know he would appreciate that. And I always appreciate when you guys reach out and say you heard some folks on the program as well. Now for the folks who are either, you know, they're listening to the show. And they're like, Oh, you keep on saying watch the show? Yes, there's a video version of the show. So if you'd like to consume your content in a video format, have no fears head to YouTube, grumble Twitter or Facebook, we are uploading the video version of the show in its entirety. Just do me a favor, hit that subscribe button, hit that little notification bell and of course, head down below into the comments. Continue the conversation. We want to hear your thoughts. Have you run for office before? And if so, is Brian on the right path. Am I on the right path? We want to hear your thoughts, please fill out the comments and continue the conversation there. Or if you're an audio listener, podcast platform, wherever it is you like to consume your podcasts, Apple podcast, Spotify, YouTube music, I like podcast addict, wherever that may be just make sure you hit that subscribe button. And one final plug in that is to please support the folks who support us and that is our amazing sponsors like an America cardio miracle evils CBD, liquid freedom, energy, tea and more. I think that's all I have for us today. Brian, any final words as we wrap things up?

Bryan Rivera  34:09  
No, just, you know, get out there and vote. I mean, that's the most important thing. Just make sure no matter what do your research, get started. Talk to people at your door. Tell them what you think. And tell them to get back to the candidate and let your voice be heard and know that it is. But

Brian Nichols  34:24  
Brian, my vote doesn't matter. We already addressed that today. Guys. We don't like to hear that. So stop saying that. And yes, get involved. With that being said Brian Nichols signing off. You're on The Brian Nichols Show for Brian Rivera. We'll see you next time.

Transcribed by https://otter.ai