821: The Human Touch in a Digital World - Common Mistakes in Outbound Email Campaigns

Brian Nichols  0:00  
Okay what does it take to drive a successful startup sell out dozens of development real estate plus how to actually do all this while being on the move traveling the globe? Yeah, we got talking about that instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, hey there folks, Brian Nichols here on The Brian Nichols Show and thank you for joining us on off course out another fun filled episode I am as always your humble host joining you live from our cardio miracles Studios here in lovely Eastern Indiana. The Brian Nichols Show is powered by amp America very excited to be part of the amp America team. Folks if you want to go ahead check out some amazing opinion articles if I do say so myself, probably cuz I read a few every single week. Plus all the latest happenings in the news today without the extra fluff and stuff that just fills the articles with gobbly gook go to amp america.com Check out all the information you need to know Plus check out Yes, today's episode plus we have another awesome show from Nick freed us over there to landmark shows. And also we have a brand new mini series that just came out the extremist files I just did a Twitter spaces with the executive producer Matt Edwards. Seamus Conklin from Freedom tunes he was the brains behind the scenes there. So go ahead and check that out. Awesome stuff over amp America, also very excited to be powered by cardio miracle. Yes, cardio miracle. I've been using cardio miracle now for I think, seven months or so. And folks, if you've been listening to the show for a while, you know, I'm a fan. And if you're joining us here for the first time, well guess what the cardio miracle difference folks, is 1,000% real so what is cardio miracle cardio miracle is a phenomenal supplement that the first only really way I can describe it's a phenomenal supplement in terms of helping improve your overall heart health. So for me, what did that look like? lower blood pressure, better night's sleep, better pump, at the gym, all those things, but the secret ingredient, nitric oxide, which by the way won the Nobel Prize back in the 90s for its its use in terms of helping improve heart health. So yes, you guys gotta go ahead and check out the cardio miracle difference for yourselves. I can tell you, but I want to show you so first of all, use code TBNS. At checkout, it's gonna give you 15% off your order. And if you are trying to find the website, you can't find it, don't worry, just head down below here in the show notes. Or if you're on the YouTubes or rumble, go down to the video description link right there as well. But again, use that code TVN s 15% off your order. And folks, I guarantee no I guess I'm not guaranteeing it's cardio miracle is technically guaranteeing because you have a 100% money back guarantee. So you have nothing to lose except for what those those heart issues the high blood pressure the the restless nights at sleeps or maybe the baby benches that you're getting at the gym, I don't know all that stuff. And more cardio miracle will be in fact the answer to your prayer. So link again, in the show notes, go and experience the cardio miracle difference for yourself, join the 10s of 1000s of other folks like yours truly who are seeing the difference. And I guarantee your heart will thank you. All right, we paid some bills. And now we're gonna go ahead and say, Hey, if you're a business owner out there, and you're maybe needing some help paying the bills, well, what's the best means to do so when trying to get new business? Is it going out knocking on doors? Or if you're in the world politics, maybe but again, small business owners or just folks in the world of sales? What is the best plan of attack? Well, if you've been listening to The Brian Nichols Show, you know, I'm a big fan of outbound in the world of business, but outbound isn't just doing phone calls. It's also sending emails that actually resonate to your target, your target buyer, who is your ICP, all these things you have to figure out but to actually send a quality email. There's a lot that goes into it and discuss all that and more joining us today from the email outreach company. Adam Rosen welcome Brian Nichols show. How are you Brian?

Adam Rosen  4:51  
Great to Great to be here. Thanks for having me on. I'm really excited for it. Great

Brian Nichols  4:56  
to have you on Adam and I'm really looking forward to talking all things his email outbound campaigns. Now I'm obviously very interested in this because in my day job, in the world of outbound sales, I lead a sales team in the greater Contact Center as a software space. So I see this, I think this is a fantastic value that you're bringing to the market. But before we go ahead and put the cart before the horse here, do me a favor, introduce yourself, The Brian Nichols Show audience and also EOC, not AOC EOC email outreach company, what is the email outreach company? And what was the genesis to you starting off this, this new new entity? Yeah,

Adam Rosen  5:33  
so I started my first company right out of college. So I did a one year MBA program where I was running the Entrepreneur Center of my school, I ended up starting my first company about three weeks before I graduated from college. And that was a tech startup, which I have for about five years, I sold that company back in 2019. And we did a million things wrong with that startup. But the one thing we always did exceptionally well was we were always able to get new customers. And we got a lot of big brands as customers think Bank of America, Amazon, Apple, Goldman Sachs, and we didn't get them from having a big marketing budget, we didn't get them from having great connections in the space, we got them from being scrappy. And the way we got scrappy to get them was through cold email outreach. So when I sold that company in 19, I started through a lot of work with startups. And as you can probably relate to Brian and your audience, in general can relate to is we all know how important top of the funnel is really for any company. But especially when we are we're a brand that isn't think of America, or Amazon or Apple that just had the leads coming to them. So anyway, I was working with one of the startups that had been advising and he was like, Hey, man, we're struggling to get meetings on the books, can you help, I saw that they had a gap with their emailing, I called I called up my co founder from that previous startup. And we're two and a half years in of our starting email outreach company where we help our customers get more sales, get more sales meetings, and we do it through cold email primarily. Love

Brian Nichols  6:58  
it. All right, there's a lot to unpack there, Adam. And the first question I'm going to ask is probably not a fair question. But like, how does it work? Right? And I'm gonna give some context to this question, because for most folks who are in the audience listening, they see the the number of emails they get daily, right? And what 7080 90% of them are spam, they go right to the spam folder. So when you're talking outbound outreach emails in this case, but what what are the keys to a successful email? How can we make this work? So all the the value that you're trying to convey to a potential customer or a prospect is, in fact, actually presented to them and not to that proverbial spam filter?

Adam Rosen  7:42  
Yeah, that's, that's number one, really, you know, one of my favorite quotes is, you can hit what you can see. So number one, you got to land in the inbox, if you go into spam, you stand almost no chance of getting a meeting booked, getting or getting something positive to happen. So that's number one. And the reality is in the email world, I read a stat where it says we get an average of about 120 emails a day, and we ignore about 110 of them. So it's very difficult now more than ever to have cold email work, but it still can work and should work if you do everything effectively. Now, the reality is in the cold email world, it has changed dramatically. Like I talk a lot about the old the old days of cold emailing. And when I refer to the old days, I'm not talking about 10 years ago, I'm talking about last June, June 2023, as the old days, like in September, there was a seismic shift that really started to take place in the cold email world. Part of it was AI. But a big part of it was the Google domains, Squarespace acquisition that started to really shake things up. A lot of people know some of the new Google and Yahoo regulation that took into that came into place in February. So there's a lot of these new changes that go into place. So for example, like in the old days, we used to create one domain we would email off of for our customers, one, one email address, and then one backup email in case that first email got spammy. Now, when we work with a customer, we're creating about 30 different domains for them, and about 90 different email accounts for that customer. Because you need to balance out the sending so much. Now, the way we email back to your original question, Brian is very simple. So we created a GPT. And if anybody wants this, GBT for how to write emails in our style. And we're sending over a million emails a month, just shoot me over an email, we'll we'll give you all that information at the end of the show. And I'll give it to you for free. But the style we use is very simple. It's what's the purpose of the email? What's the problem? What's the solution? What's your social proof? And then what's your call to action? So what's your ask? That's the style we use. And that's the style that we've been building upon since we started doing email and over the last few years, but really over the last decade since we started cold emailing, even from my previous company.

Brian Nichols  9:46  
So I just want to highlight really three of the areas in the email that you outline there, so problem solve, and I'll mention four. So problem solve, you mentioned some some case studies right how you did it, and then call to actions. So is it really that simple? Adam? Like, are we just overthinking because I get emails daily, right? And it's like, Hey, Brian, you know, I've been working a lot with development managers, blah, blah, and it's like a 14 page novel. And there's nothing in it that really speaks to me at all. I'm like, Okay, this is just another, you know, another either AI gobbly gook, or someone who has no idea who I am and what my main concerns are, but I mean, at the end of the day, are we overcomplicating it and it's really, that simple, find a problem, sit down, tell them how you can solve it, share how you have solved it, and then have a call to action.

Adam Rosen  10:34  
Yeah, like, there's all these different ways of how you should email most effectively. The one thing that's true, though, is you got to be short and sweet. In my previous startup, because it was focused on college students, we did a lot of serving on Gen Z in the workplace. So we would do a lot of public speeches for speaking on Gen Z and the future of work, one of the things we've talked about is how Gen Z years have the attention span of a goldfish, about eight seconds. Now, when it comes to technology, every single generation has such a tight attention span, especially when it comes to email. So we can't have too big of an ego to think that people are going to read paragraphs and paragraphs and paragraphs. So you got to be short and sweet. You have to know who your customer is who your ideal your ICP is, you know, as you mentioned earlier, who is your ICP? And what problems should they? Or do they normally want to have solved? And how can you communicate that to them in an effective way, and most importantly, in a short way too, because again, if you don't capture attention right away, they're clicking Delete, they're reading it moving on. And by reading and moving on me, not even really just swiping it to the left. And moving on to the next email.

Brian Nichols  11:37  
It's like Tinder for business, just swiping to the left. We teased it earlier, Adam, AI, right. AI has really become I mean, it's part of the business world. Now it's part of everybody's world, let's be real. But in the business world, specifically, I don't know about you, but I get dozens of AI generated emails per week. And I can tell as soon as I get the email. Hello, Mr. Nichols, hope you're doing well. Good day, I was doing some research and found that you might be a smart person to talk like all these little things. I'm like, Okay, this isn't a real person. And more often than not, that leads that go on immediately to the junk folder. So AI can be a tool, right, Adam, I use AI daily. But I'm not using AI to cold, generate emails, and then fire out to a list of 200 potential customers, I'm trying to be much more careful and really using it to help me not hinder me in this case, but to the folks who they look at AI and you're like, oh my gosh, this is a magic wand, I can do anything with it. Give them maybe a little bit more of the context behind the scenes that 13 might be missing in terms of actually using AI to to craft some of their outbound emails. So

Adam Rosen  12:51  
Brian, when you see that someone can supercharge your sales by 10x, and an email, you're not immediately jumping on top of that.

Brian Nichols  12:58  
I might say, Okay, that sounds a little fishy. Yeah,

Adam Rosen  13:02  
whatever, exactly like words like super, there's all these AI words that people use that are just so obvious that it can it comes from Ai. So AI, just like with any tool can be a great thing, and can really help you or if used incorrectly, it can it can hurt you because then you just become part of the noise. So like we use a lot of AI to help craft our emails. Using this GPT that we built out. It basically takes our five highest performing emails and recreates it for any company. Now the key though with that is there's a 10 page prompt behind that, that's written in our style, how we like to write removing words like supercharge, so that it comes across as human, and then there's still probably going to be some slight tweaks there. The problem with AI is it allows us to take shortcuts, and shortcuts in business and in life very rarely work out and they become very obvious. So it's important because all AI is is its output depending on what the input is. So if the input is not credible, if the input input is not effective, it's going to give us bad output. And the problem is too many of us trust AI that gets the holiest of holy and that's going to be right and then it's the best way to do everything. However it's all about what input we are giving it if we want to get quality output output from the AI Oh,

Brian Nichols  14:21  
there we go wrong one garbage in garbage out. That's pretty much what we get right is garbage in garbage out you put in garbage into the AI it's gonna spit back out exactly what you gave it but to that point though, you mentioned that there's maybe like four or five different types of emails that you personally have been able to more or less train your AI on and I would love to maybe break behind that that wall there Adam, show us a little bit of what that looks like what what does make beyond just the problem, the solving the problem, the case study and then the call to action. I mean, what makes these these different email templates that AI is leveraging so successful. You And

Adam Rosen  15:00  
part of it is, it's not just the email, the copy is important. But you also again, have to know your ICP, you also have to follow up effectively. So like in a typical sequence for us, we have about nine emails. So one main email, a follow up emails, it takes on average, we've tracked the 1000s and 1000s and 1000s of meetings that we've scheduled for our customers. And we've tracked how many emails that it takes to schedule that meeting. And we found that it takes on average 3.5 emails to get one meeting booked. So what does that mean, if you don't follow up, you don't really give yourself a chance. Only 17% of the meetings we scheduled come on that first email. So yes, that mean email is of course, important. That's your foundation, but you have to follow up effectively. So those are some of the big keys. And then also, if you don't know who your customer is, if you don't know what problems they have, and you try to resort to personalization, most personalization, we see out there today sucks, like what you were just saying, Brian, it just isn't very good. It's, it's a, it's fake personalization. For me, that's one of the biggest pet peeves, I would rather you show me that you care about me and value me as a prospect by saying, Hey, you have this title of this type of company, you might be facing this problem versus like, Hey, I see that you live in Hawaii, or I see that you went to the school or I see that you have a dog, it's like, I don't care about that, that has nothing to do with what I'm trying to accomplish in business, I'd rather get straight to the point and prove to me that you value my time by showing you understand who I am, knowing my role and knowing my type of company with a problem, a solution that you have to one of my problems.

Brian Nichols  16:32  
So Adam, I teach my sales team, the the very important distinction between personalization and relevancy. I would love to get your context in terms of when you're sending out your cold emails. What does it what's the difference between personalization and relevancy in your world?

Adam Rosen  16:56  
Well, we've done a lot of tests, when it comes to personalization, we use AI tools, because our job we have to be kind of guinea pigs on our own stuff. But we're always testing out those new trends. And we've seen there really hasn't been an uptick at all, in adding some personalization. So the difference I've seen personalization versus Relevancy is personalization is like something around Hey, this is the school you went to that's personalized to me, I know that's probably different because I went to this school versus relevancy. That's something that's actually relevant to me in my day to day. So maybe you saw something in the news about email average company, or maybe you actually did a deep dive into one of my LinkedIn posts, or one of the podcasts I was on, or it's my company, and you have something that's actually relevant to something that I'm talking about something that you see, I would much if so if I know someone that took the time to actually send me an email that's relevant to me, and though it's a little bit tougher to do at scale, it's tougher to send that to hundreds of 1000 people. But if you can be relevant in someone's inbox, I think that's far more effective than just throwing out some bogus personalization line in an email that you know, is made up their AI.

Brian Nichols  17:58  
You can use it you said the, you know, the person has a dog or you went to school, like, I'm not even kidding, Adam, I got one of those emails today. Like, Hey, Brian was over on LinkedIn, great to see you went to blink blink College. Okay. That doesn't mean anything to me, it shows me that you went to my LinkedIn page, or you had a I go to my LinkedIn page and use plucked information. But to your point, Relevancy is so crucial, because I don't care if you show me that you know, who I am, I care that you know, my problems, right. And this goes to, I think it's Brandon born Anson, he talks about the radio station that everybody's tuned into, right, wi I fm what's in it for me, now that you know who I am, or you have just some random, personable or personal information that you can then just plug into an email and make it feel like, I know you, but actually tell me that, you know, like, people like me the problems we face, how you've helped us accomplish, accomplish new things, or solve those problems. And tell me the story of how you did it. Like, it's so simple, a caveman should be able to do Adam and yet I still get all of these bad emails every single day. So Adam, why am I getting so many bad, cold or cold outreach emails day in and day out when there's companies like EOC out there who quite obviously would help make things a lot better?

Adam Rosen  19:18  
Well, it's easier than ever, that's the number one thing like, because of in we love, there's a great tool that we use called instantly, instantly, and Apollo very similar type of cold average tools. Those tools are great, but they made things almost too easy. So anybody can go on there and try to create an email, try to get an email list and just press send. So it's easier than ever to for people to get in the game. But it's harder than ever for people to get results from the game. So for example, going back to the old days back in June 2023. We used to have one really good piece of copy that we could send that scale for our customers. And assuming the email hit, we could just keep going with that same email we didn't need to change it. Now again, because these spam tech filters You are so damn good. You have to find new ways against the inbox. One of the things that we do part of our GPT that we built is it creates something called spintax. And for anyone who's not familiar with spintax, essentially what it does is it rewrites our same email in 1000 different variations. So for example, it'll say, Hi, Brian, or Brian or Hello, Brian. And then throughout the email, there'll be these slight nuances changes throughout with the whole goal of Laney into the inbox versus going into going into the spam filter. So there's all these little things that you have to do if you want to get results from cold email. But because of great tools, like an instantly, it's made it easier for people to get involved. Because of AI, it's made it easier for people to write crappy emails. But again, if you don't do everything by the book, if you don't do it A to Z, you really don't stand a chance in today's landscape.

Brian Nichols  20:49  
quality versus quantity. Talk to me about what that looks like. And how would you recommend small business owners to bridge that fine line?

Adam Rosen  21:00  
Well, number one, I don't think be don't be worried about going broad either. Like sometimes you have to go broad and grow, go general, and get the results back to find out, Hey, should I go in this direction or that direction, especially for new companies. And one of the biggest benefits of cold outreach is market development. For my tech, my previous tech star, and one of the things we did exceptionally well was we were always ahead of the trends in my space. And the reason why is because we were just constantly emailing and emailing and emailing and talking to our potential buyers. And we would hear, hey, you should go to this department or you should reach out to these companies, you should speak to this person within my company, because we are constantly getting that feedback from our market. So don't be worried about like, if you don't know who your ideal customer is yet, cold email is a great way to help narrow that down for you. Now, the more narrow you get, the better. So like even for me when I'm if I'm reaching out to get onto podcasts like yours, Brian, like, I'll have a very small list of podcasts that I want to get on. I'll do outreach to them in a specific way. And it gets great, great response. But when I'm trying to get customers for email outreach company, I have an idea of who my ICP is. And that's where I'm going to be reaching out to, but my ICP might be filled with 20 30,000 companies. So I might be reaching out to 1000s of people, you know, a week or even a day sometimes to try to get there. So don't be worried about going broad. But the more crisp you are in your ICP, the easier it is to get very targeted, both in your outreach, but also in your messaging. What

Brian Nichols  22:30  
are some common mistakes that you see from and let's let's focus on the entrepreneur that the small medium business owner when when we're talking about outbound and you know, I think I teased this to you beforehand, like you and I are same church different pew, right, you're more in the email outreach, I do a lot more of the kind of true outbound process with my STRS. And I see whenever I have a new SDR or heck, training some of the new sales guys and they come on with outbound. I'll see the bad habits. I see it firsthand. But obviously, it correlates beyond just emails, it goes into scripting and tonality and stuff on the phone. But what's kind of go towards those entrepreneurs, those small business owners like what are some of the main mistakes you see time and again, as they're starting out trying to implement some type of outbound outreach campaign? Adam, you you're in this world more than i What are you seeing is those common mistakes.

Adam Rosen  23:27  
Now, number one is foundation, the foundation isn't built well, you don't stand a chance. So are you setting up your domains properly setting up things like demark, TK and SPF you save the back end of your domain registration properly, 80% of domains are not set up properly. So if you don't do that, it's like not having a registration sticker on your car. That's number one, we created a new service. It's more of a DIY, where we help set up their setting infrastructure because most people don't do that effectively, which includes creating multiple domains and creating multiple inboxes that you need to do balance sending from then what tools are you going to use? How are you getting high quality lists? How are you scrubbing those lists? How are you warming up those inboxes? Are you ramping up the inboxes properly? So that's number one is are you building out the foundation right? Number two is definitely around copy still, especially for entrepreneurs. It's really tough for us to get away from that sometimes. We just want to share everything. One of the things I talk about a lot with sales but it really goes into everything business related is details create confusion, and a confused buyer is never a buyer and oftentimes in emails we give up so much information where we just confused the heck out of everybody and then if they're confused they're just gonna say look I'm gonna move on or I'll think about this later and then later never comes number three is also then is the gut check cold emails still looked at in a very negative sense you know for whatever reason cold email is looked at as you know bad to a lot to a lot of people it's got a you know, it has a has a bad has a bad you know, we'll say that rap. Exactly. So it's been a reputation. Any marketing meme like I'm one of my real estate developers. I did a lot of Facebook ads, and it was in the heart of COVID. I remember one guy was like, Hey, I hope you get COVID and die. And then we ended up going back and forth on Facebook. And by the end of the conversation, he's like, Hey, man, I'm sorry, I'm just having a bad day. And you know, I'd like to get a beer with you at some point. So for whatever reason, with email, like we have this feeling where we just don't want to do it, because we think it's ugly, you're not the right thing to do. cold email can and should work, over 60% of my customers have come from cold email. But does that mean that we don't get emails every so often, or even every day where someone might tell us to eff off? Yeah, that's okay. As long as you're doing everything, right. And by the book, you can't control how the other person feels that their husband or wife just get mad at them, or their kids sick? Did they just get you know that something just happened at work? Do they wake up feeling sick, like you don't know what's going on with them, you have to do everything by the books, you respect their inbox, and you do your best to do your best, but you can't control how they're going to react to it. So the third is just a gut check of, hey, if I do respond, receive some of these bad responses. And at the end of the world,

Brian Nichols  26:01  
that's the truth. I think some of the the best skill sales skills you can get. I'm really a scale, it's just tough skin, because we're going to hear the word no more than pretty much any new parent out there. And I say that as a new parent. So just just know, folks that when you go into the world of sales, you go into the world of entrepreneurship, and you're trying to Yes, build a new base of business, you're gonna get told no. And don't let that be something that actually deters you from continuing the outreach. As a matter of fact, you need to get those noes out of the way in order to go after a yes now I'm not sure your perspective here on this, Adam, but I've never liked the you need to get your nine noes before you get a yes. Like I would look, I would much rather prefer to get maybe like two or three noes. And like six or seven yeses, I would like that. Right. But I think it is important. You know, I see this a lot with STRS, like cold calling, reluctance. They don't want to pick up the phone, especially Gen Z, they don't want to have like phone call conversations. And there's just there's always a reason why not to do something. Right. And I think as I do this, my final thoughts out and I'll turn it over to you and I wrap up here but like that, that is one of the main things I hear from business owners, entrepreneurs, new STRS new sales folks is like, I'm afraid of the No, I'm afraid of all the stuff that goes into it. And the rejection that will most definitely also come from it as well. And you just got to keep persevering, like we've been doing this show for since 20. When we start the show 2018. Yeah. So we're like, six, seven years now, going into The Brian Nichols Show. And the fact that I started out in episode one getting around like, I don't know, 20 downloads or so, to where we are today getting 10s of 1000s of downloads, like I look at where I am now. And I look at where I started. And if I had just taken that immediate response I got from my audience of 20 downloads on podcast one and say that's, that's what I'm gonna get for the rest of my career, I would have been very disappointed, very sad. And I wouldn't be having this awesome conversation with you today, Adam. But to that point, I put my head down, I kept on keeping on I get cold emails to reach out to folks that have on my show, I called outreach to go on other people's shows. And with that, we ended up growing the audience, you know, leaps and bounds and I'm still kind of shook at looking at the numbers this year and seeing we were up 236% From where we were last year. That's insane to me, but like, I I don't think I would have believed me saying that right now. Last year, I would have been like, maybe 20% Higher 236%. What? And that right there speaks to why you just you got to keep on keeping on and and the perseverance again. That is something that's so so just forgotten, not talked about, like, I used to weigh 385 pounds, I lost 180 pounds. That sucked. It took two years of just like diet, exercise early mornings, late nights. Like, you know, I like doing all the weight loss. No, it sucked. But two years later, I can look back and say, Oh, wow, I'm so glad I did that. Because even though it sucked, I have a real tangible outcome I can look back to and say yes, it was worth it. So I know that was a little bit of a disjointed from thought from my end, Adam, but I tried to wrap it up with a nice, neat bow. Maybe you can do us a favor and give us your final thoughts on your end. A little bit more tightened up in mind. But that's my final thoughts for today. Adam, what do you have in your mind?

Adam Rosen  29:36  
I love that because one of my favorite quotes of all time I used to have it written on my office board back when I was living in Boston during my first tech startup is from George Washington. And it's perseverance and spirit have done wonders and all ages that has never and will never go out of style. I don't care if you're in sales. I don't care if you're starting a business. I don't care who you are. If you're in politics. I don't care what you're doing if you ever want to accomplish anything great, it's going to take perseverance. And usually the more painful something is, the better the reward is. And that's what I try to remind myself all the time. And it doesn't mean you need to be miserable. You know, like, I feel like Gary Vee has kind of made this a more well known thought. And it's true it's spot on is you really have to enjoy the journey. Enjoy the process, like I'm sure losing those 100 pounds for you, Brian, they suck. They were painful, they hurt. But it's probably some also the most rewarding times when you saw you lost your first pound, your fifth pound, your 10 pound your 25th pound your 50 pound your 75th pound. Like you start to make that progress, you started to enjoy it more. The problem that I think we all face at this point because of technology, because of things like AI, is we expect things yesterday. Things take time. My first startup, yes, I sold the company. It was not an exit. I didn't move out to Hawaii after that. But it was not as a retired 27 year old, you know, sipping mimosas on the beach at 2pm. Every day, that was not the case. It was a painful exit, where if I knew the exit was going to be that when I started, I probably never would have started it. But good things take time. And if you ever want to accomplish anything in life, just know that perseverance and spirit have done wonders in all ages. Just going to reiterate Yeah,

Brian Nichols  31:17  
the 180 pounds of weight loss. It wasn't fun. But to that that point, Adam, the snowball effect. 1,000% real right? Yes. Once you start to see the pounds start to fall off. You're like, Oh, we're making headway. Same thing is true when you're doing the emails, right? Or the outbound dials once once you get that response saying yes, I would love to chat with you. Or you're on the phone with me say yeah, let's have a call next week. You're like, Oh, pardon my language. Oh, shit, I can do this. Right. And that right there the I can do this moment. That is That is such a profound experience for anybody in the world of sales, entrepreneurship, business owners all that in between. Because when you have that that aha moment, right, we talked about this in sales. Once you see it, you can't unsee it, once you see that light bulb magically turn on, it's not going to turn off. So yes, go out and persevere, keep on keeping on. And I used to teach my I had this one sales guy that used to work for me and I still he's my little brother loved him to death. We used to talk a lot about control what you can control, right? And there are so many factors that are out there. You mentioned a few of them. And I'm like Google, changing a lot of their rules for outbound. You have the advent of AI, there's a lot of stuff that's beyond our control. But what can we do? What can we control, to differentiate from everybody else who's just going through the motions, just doing the easy thing. And I want to end with this, Adam, you mentioned the easy thing. It's so easy for people right now to do what this work requires you to actually sit down and start building a list sending emails to that list, but it is hard to be good at it. Right. And that is the difference is that AI has Yes, democratize this, this option now to do mass emails in to have it feel semi personalized. But just as with everything else, right, go back to the phone, when we started doing smile and dial phone calls back in the 90s. That quickly went away. Why? Because everybody started doing it. And once everybody starts doing it, they do it the exact same way becomes white noise. So you stand out by being different you stand out by differentiating and actually bringing value to the table. So Adam, this has been a fantastic conversation, I could keep going with you. I think we're gonna have to have a part two, part three, Part Seven part 10 here on the show, because I think you and I could talk shop for a while, but we are hard pressed for time and see we're already at the 30 minute mark. So how about this? I know we have a lot of folks in the audience who are business owners, entrepreneurs, and they're probably listening and they're like, Okay, this Adam guy, he knows what's up when it comes to cold outbound for email. So Adam, the email outreach company, where can folks go ahead and learn more, they want to maybe reach out to you get some of your your your skills, your knowledge, and all that fun stuff. Where can they go ahead find you if they want to continue the conversation, you

Adam Rosen  34:02  
can check out our website, EEOC. works.com. And then you can email me at Adam at EEOC. works.com. And if you do want that email GPT problem that we built to send me over an email, I'll send it your way it's completely free and I think you'll love it. So that's where you can email me and then if you do want to find me on social media, I'm most active on Instagram just at Adam I Rosen, and then LinkedIn and just you know, backslash n backslash adamite. Rosen. Awesome,

Brian Nichols  34:27  
awesome, awesome stuff, folks. I love these types of conversations. I know if you're a longtime member of the audience, you you know, whenever I have somebody in the world of sales and marketing, all that kind of stuff. I just have a blast. So I hope you had as much fun as I did tonight. If you did, please go ahead and let us know head down below in the show notes. If you're joining us on the video version of the show. We're on YouTube, we're on rumble wherever it may be just let us know your thoughts. Are you a business owner? I want to hear what's been your experience using cold cold email and hey, if you're also a business owner or you're you know somebody in a manager Roll director roll and you've gotten cold email. What are some of the things that are instant turn offs for you? We want to hear about that. Continue the conversation down below in the show notes. If you are in fact joining us on the video versions of the show, also do me a favor, hit that subscribe button hit that little notification bell so you don't miss a single time. We have a brand new episode that airs and by the way, yes, I mentioned the video version of the show. We are in fact a podcast as well. So at The Brian Nichols Show, you can find it on your favorite podcast apps, Spotify, YouTube music, Apple podcast, podcast addict, which is what I like to use. Anywhere you find your podcast is do me a favor, hit download all unplayed episodes after you've hit subscribe. Here's the reason. We have 820 episodes here of The Brian Nichols Show, which means, folks over six years of the show, we've had quite literally 10s of 1000s of minutes of hours of conversations that will leave you I promise, educated, enlightened and informed with some amazing folks like Adam, we've had Philip Stutz from the undefeated marketing system. We've had Victor Antonio talking about finding the why behind why people buy I have like 14 books back here a past guest sell different from the sales we had. Craig Elias is a trigger events, all these past guests here on The Brian Nichols Show, and I guarantee that those specific episodes are just absolute goldmine for anybody in the world of sales, business, entrepreneurship and more. So I'm going to make sure we include our link Brian Nichols, show.com here in the show notes and again, head to your favorite podcast catcher, check out the show, download all unplayed episodes. And if you enjoy the show, I mean, I wouldn't mind a five star rating and review just saying so head over to the Brian Nichols show.com And leave us a five star rating in review if you'd be so kind and now one final thing we're gonna be my sales guy sell for a second Adam and that is to ask you folks, if you enjoyed today's episode beyond giving it a share, and tagging yours truly at V. Nichols liberty on Twitter and Facebook is that I would really appreciate it if you would support the show financially. So that means if you want to give a one time donation to the show, by all means link is there on the homepage, or heck, you want to get something in return besides just you know, three awesome episodes of The Brian Nichols Show every week, I can make that happen because you can support the folks who support us and that is our sponsors. So cardio miracle eagles, CBD, liquid freedom energy T BNC technology advisors, and more. We have some amazing folks who support us so please support the folks who support us by going to their their websites, use code TBS at checkout for your exclusive discount could be $10 off here. 15% here, all that and more tech, free ebooks, all that fun stuff over if you use code TBNS at checkout on our sponsor pages. I think that's all I have for you guys today. Adam, this has been a fantastic conversation. Any final words for the audience as we wrap things up?

Adam Rosen  37:53  
Now, Brian, I had a blast here. Thank you so much for having me. Now. If anyone has wants to reach out wants to connect, please do so I blast with you guys and looking forward to staying in touch.

Brian Nichols  38:01  
Oh, absolutely. I t's that this is a beginning of a very long series. I feel Adam of us digging into the world of outbound emails, phone calls. I think we could even dig more into just business practices, but that's going to be a separate conversation for a different day. With that being said Brian co signing off. You're on The Brian Nichols Show for Adam Rosen from the email outreach company. We'll see you next time.

Transcribed by https://otter.ai