778: When SEEING is No Longer BELIEVING - AI Fakes & Government Propaganda

Brian Nichols  
My. Eldest, Vishal into intelligence has been one of the most helpful tools. And yet, there's a lot of unknown, namely, what's the future of artificial intelligence as it pertains to the future of propaganda? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show on The Brian Nichols Show, and thank you for joining us on a fourth episode, as always, your humble host joining me live from our party Oh, Miracle studios. Are you ready to supercharge your heart health and your energy levels? Well look no further than cardio miracle. The unique blend of both nitric oxide and special ingredients will work to increase nitric oxide levels in your system, meaning it will help promote vital importance for healthy circulation that will help protect your heart plus opens up your blood vessels improve blood flow and lower blood pressure across the board. I am a big fan of cardio miracles so you wanna go ahead and get your cardio miracle today. Quite literally nothing to lose that a 100% money back guarantee had the Brian Nichols show.com Click the sponsor link Oh go right to cardio miracle.com Just use code TB and s we're 15% off your order cardio miracle proud to have him as our studio sponsor here for The Brian Nichols Show and very excited to get to have them in my my dietary supplement routine. So go ahead, grab yours cardio miracle.com Alright, folks, let's dig into today's episode. And that is discussing all things artificial intelligence, specifically, of goodness, how's it gonna be used by governments and other entities out there in the future of propaganda to help discuss that and more returning to the program, Joe golf seryan Welcome back to The Brian Nichols Show.

Joe Gulesserian  
So happy to be here. Thanks for having me on your show. Again, Brian.

Brian Nichols  
Great to have you back on Joe looking forward to discussing all things AI actually a little scared if I'm going to be honest talking about AI as it goes into the world of propaganda. But before we dig into that, Joe, do us a favor. Go ahead. reintroduce yourself here to the folks on the The Brian Nichols Show audience maybe missed your last appearance and what's your whole world in this world of economics?

Joe Gulesserian  
Well, I wrote the book, the practical MBA in economics that came out last go actually came out this year. And I used to teach in college for a while I've ran businesses, I'm an entrepreneur, the health and beauty care, consumer packaged goods industry. And I'd like to go on the outer edge of life and try everything we can possibly do in this life and see where we end up so the I ended up at your doorstep now. And, and I sat there in my Batcave, and I go, Oh, my, let me see what sinister things I can come up with. And then I go, Well, everyone's got a future, right? And even propaganda needs a future too. And we're getting stale, the same old lies. But now, with artificial intelligence, the lies are even more creative people can take a break, and can't wait to tell you all about it.

Brian Nichols  
Yeah, I'm a little scared to hear about it. But there's a lot of things in the world of AI that have positives, right, being able to look at Massive Datasets and being able to understand, you know, consistent, consistent themes that are taking place or various patterns that are taking place. But to the flip side of that, right, that also means that nefarious actors are going to be using this as well in the exact same manner. And I guess, to kind of start things off your Joe right, we look at government and government is the ultimate monopoly out there with a monopoly on violence if we're going to be honest, but now being able to leverage AI and I daresay they'll go through and make sure they're insulating themselves from various laws and regulations that will inevitably been coming down the pike here as AI becomes more and more prevalent in our in our society, Joe so I guess I'm looking at this maybe with my libertarian lens on worst case scenario, but is it worst case scenario? Am I out of left field here? Or is it somewhere in between?

Joe Gulesserian  
Well, Brian, I just want to let you know that you should let government handle AI and you can really trust them. They're not going to like this because without government and if they're not involved if you let's say if we didn't have government I'll play to your unit your libertarian viewpoints. Without government we could then cancel something instead of ourselves. We could cancel the words disinformation. and misinformation. But while this is going to be like propaganda on steroids once AI starts, but it comes with the history, and a lot of people. You know, I do agree with you though not all joking aside, I do agree with you that it comes with benefits. One of them I think it's going to take away. It's going to take us away from mundane tasks, but that's another story. But it really came with it started in 1895. And it came with Gustafsson the bond, and I believe he's the Frenchman, and he wrote the book of the crowd. And that was about 1895. And who wrote it as some rather interesting individuals from Benito Mussolini, Adolf Hitler, Theodore Roosevelt, Charles Dahl. And so where it really starts is, is where it starts to take effect. It was America was in the mood of isolationism during the First World War. In fact, that's what Woodrow Wilson ran on. And what happened is, you know, that he wants to get involved in the war for whatever reason, I'm not gonna go there. And he created a committee of Public Affairs. And basically, that's basically your very first will go there. It's your first ministry, this a codeword for your first America's first minister of propaganda, it was in 1917. And there was Edward Brene, who came into that committee. And he wrote the book called propaganda later, while after he served under the precedent. And what happened is his uncle, a lot of people don't know what Sigmund Freud. So Sigmund Freud knew a couple of things, you know, things about the brain, if you will. And so using a lot of his techniques, that's where he developed his propaganda later where he used it in, in New York City in Madison Avenue in the advertising industry. And he literally created public relations on his own. So what happened is this committee was created. There's Robert Woolley, there was George Creel, and they're both influential journalists. And this might sound familiar, familiar, they gathered intellectuals, journalists, the relatively rudimentary filmmaking at the time, I think it's Charlie Chaplin era. And they gathered pillars of society, they had these four minute men, and they turned around and said, Okay, we went from city to city, and you know, there might have been lawyers or judges or pillars of society and teachers, people, you know, you look up to in your communities, and, you know, old school way. They basically said, if you're not for the war, you are, you're basically not patriotic. And they created them the Espionage Act of 1917, they had the Sedition Act of 1918. And they basically, just like the Soviet Union, you snitch on your neighbor. And if you think that person is not patriotic, and is not toeing the official party line on joining, first of all, who remember, the First World War was going to be the war to end all wars. Well, I don't know if that's true, but you know, they just keep having these wars and no peace, but you get worse.

Brian Nichols  
Yeah. So we're really, at the end of the day that we just got to make sure we're on the same page here. It's Woodrow Wilson's fault. Is that what I'm hearing?

Joe Gulesserian  
Yeah, he really created to keep it practical. Yeah, it did. Right. He lied. But I mean, what's the point of being a politician if you don't lie? I mean, it's just, it's terrible. It's an abdication of duty, if you don't like, and so yeah, he did. And just kind of bringing it up to speed. And just before we jump into AI, you know, you saw it in the Vietnam War. People saw it later in the first Gulf War. They actually had a young lady come on and testify before Congress. And she said, to the effect that Saddam Hussein's soldiers, were stealing babies and incubators in Kuwait. This in the first Gulf World War, later was found out an ad agency brought her to the Senate, or to the investigation, to speak. And her father was the ambassador to Kuwait. It was all a fairy tale. And it belonged in the fictional section with Alice in Wonderland, and Huckleberry Finn and Santa Claus and all that. And then, right now, I mean, the, the current situation in you know, the other one is, you know, just, you know, there's just basically one narrative and, you know, the propaganda war in Ukraine, and Russia is just, you know, it's huge. You know, unfortunately, we were having another conflict as well, too. So it's alive and well, propaganda. But what's going to happen with it is, is I think AI is going to turn around and kind of give government officials that break, work and start creating all like decks and decks and lines and lines of law. I so this way, you know, they can relax. And you know, because you know, contrary to what we think government officials should relax, take a break, so they have more time for corruption and graft. And yeah, that's where we're at, then I say that oh, Joe, your

Brian Nichols  
sarcasm is not lost on me. But to the audience out there who's listening, right? This, this obviously has red flags, right? And rightfully so because we've seen what happens when government gets a newfound power. And they're like, oh, what can I do with this? Because there's no way we really check that power besides other governments. And I mean, if we're looking at the United States of America, which I would say, arguably is one of, if not the most powerful countries slash empires of all of human history, when you kind of look at the grand scale of where we are today. And that right there, I mean, look at the weaponized bureaucracies. We have IRS, FBI, CIA, FDA, Department of Education, go through them all, NSA, they all are pretty much given a blank check, say, Go spend what you want. And then they do what they do in the office, that TV show The Office where it's budget time, and instead of trying to, you know, actually give that money back. They're like, let's go ahead and buy brand new chairs or brand new copier? No, instead, it's like, let's go ahead and buy a couple more and fifteens. But that that right there speaks to I think, where your average american would hear this, and get terrified, because this is something that I don't know, once the cats out of the bag, how do you get back in the bag, especially when it's being enacted by quite literally the world's most powerful government?

Joe Gulesserian  
Well, it's good to be You really brought up? It's a very, very deep question you have, it's not going back in the bag. And the question is, the government can write their AI, and then maybe someone else can write another AI. And it might be the government's AI going against, you know, my AI, and my AI can produce another AI and you won't know where the original AI came up with, to fight governments AI. But to keep it in a simple form. I'll give you an example. They call it automated content generation. So I can use images, and Texas, so on and so forth. And literally set up a studio in 30 minutes. And it look like you know, it's CNN all professional. And I can show you, for example, satellite pictures of of Russian troops invading Romania, so on so forth, I put it up in my documentary that I created on AI in the future propaganda. And so it could also show a massive tombstones and so forth. And, you know, they people have a 1015 cent second attention span, they'll look at it, and they'll get all worked up in a lather. That's all you really need. But the other one that you might find, really there's many, I mean, I'll drill down with them is called social media manipulation. If you think it's manipulated now, wait till you can manipulate the social media where AI will create all the social media that you need. And it can turn around and dispute agencies and all those three letter agencies that you mentioned, the NSA, the CIA, and so on and so forth, can really, really harness if you will, the social media, and they can really hard harness how to control that in concomitantly with Silicon Valley in the first episode of Brian Nichols and Joe. We talked about the Kabbalah autocracy, and this is like a gift for the Cabal autocracy imagine, you know just how they can amplify the lies in Hollywood, academia, media, government, the Treasury, the Treasury, by the way, that's a treasury, basically, it's a Ponzi scheme, passing off as a treasury. But that's another road we can go on. But that being said, you can do that through social media manipulation, then you can really do targeted messaging. In other words, you can sling stuff at each other, like really, really slink in, especially in election election times. So when the election is going on, you can do targeted mudslinging. And, you know, what's the point of having an election? If you can't throw mud, right? I mean, that would be fine. Well,

Brian Nichols  
let's kind of go into where we are right now in 2023. With right now the tenor of not just in American politics, but let's say it's kind of transcends across a lot of different countries. And that is this. There's populism. That's uprising, this populist wave for the people starting to wake up to seeing, yeah, these demagogues out there. They've been they've been preaching a good game, but it's not actually resonating into substantive policy helping me and America we see that we're 3130 Something trillion dollars in debt, the numbers didn't seem real. And then we see that we're sending billions almost trillions of dollars overseas in foreign foreign aid. And meanwhile, you know what? Flint, Michigan still has water crisis. I can't drive down the road without hitting for potholes that are going to try to total my car like the average person is looking at this and saying enough And that right there scares me a little bit because as much as I want to wield populism from a more pro Liberty standpoint to activate people towards my side, I know there are other people like governments who are going to be doing the exact opposite. And goodness, they're, they're probably going to leverage AI to go after that populist movements. So, Joe, I mean, how do we, as I guess, informed citizens, stay aware of what's happening, and not let the AI tools that are being leveraged by nefarious actors out there, impact our use of populism when we're trying to bring it in, in a pro liberty, pro Liberty way.

Joe Gulesserian  
It's hard, but you know, you got your life, you got your social media, you got your family, so on and so forth. You've got your work your business, your job, what have you. And, you know, can I just tell you the whole thing, it's not just AI, this whole thing about, you know, and I'm gonna get to AI in elections, but this whole thing about AI, elections, democracy, all the things, you know, we hold dear to our hearts, it's just too too, too overwhelming for most people. And that's what government relies on. And I know, people like you try and shoot a message of grassroots become aware. But, you know, I went to a baseball game. And and it's a sad comment. I mean, you know, look, we're free, we can drink beer, and after the game, take part in other activities, and watch the baseball game, just just like, during the time of the Roman Empire, so keeps, you're keeping people's minds busy. And I'm gonna go right into the AI here, see how it reacts also with that, and you know, people are sitting there, you know, what sex? Am I? You know, how can I further further divide the society keeps your mind busy. These are just little tiny, childish games, they're playing, okay. And I don't even pay any attention to any of that stuff, right. So what I get into is, let me give you another scenario, where AI, Power Tools create a widespread, grassroots support. For example, let's say I'm running per party X, Y, Zed. And all of a sudden, Brian Nichols sends messages that if you vote for Joe, egalitarian, he's going to sit there and cut back services, I didn't tell you about the part that I'm going to reduce your taxes by 80%, that doesn't matter. Because, you know, you got the population wired on government. They're wired and governed. Most people do this enough people who believe that, you know, generally speaking, they're a force for good. I'm not saying they can't be. But right now, I still don't see a Marcus Aurelius, a great last emperor, like an Emperor, who really has some kind of compassion for people. And this goes outside of America, and it goes outside of the West, there's very little example, where you have leaders that actually call you know, what, there's, there's still, you know, Jefferson's or George Washington's that are there for the people. And so what I'm trying to say is to AI, I can decimate information I can, I can spread it all over the place with one particular narrative. And I'll give you another one, right now, you might want to use this in marketing, they have what they call AI influencers. And you can have anybody, you can have a really legitimate looking person, you can have a very attractive female, and she's sitting there, and she can start spreading narratives on behalf of government officials or on behalf of other parties or on behalf of the spook agencies, you will not know the difference if that's a real woman or if it's not. And so you can spread a lot of stuff. You know, if you're, for example, if you really care about women and, and women's issues, you'll vote for Brian Nichols not for Joe, you know, Joe is just He's terrible. He's he invented the word misogynist, you know,

Brian Nichols  
Joe, um, we're talking about AI. And we're talking about propaganda and misinformation, I would feel remiss not to talk about what's happening right now over in the Middle East over in the Israel, Gaza, mosque conflict. And I've seen this on social media, right, lots, lots of misinformation, lots of propaganda on both sides. I hate the person on both sides. But truly, we've seen it come out on both sides, things that have been proved verifiably false or things that have been shown from 30 years ago being presented as fact as today. So do you see kind of what we're talking about here already being utilized in a lot of these conflicts?

Joe Gulesserian  
It's very hard to say like, it's a very, very good point you're making Brian, for example. And I don't want to go off base I want to stick to the AI in this in this particular situation with them. What's going on the Middle East with the Hamas and Israel. What you're seeing is I could really plant war Words in Netanyahu is mouth. I can plant words in the Hezbollah's mouth, I can plant words in Palestinian mouse, and you won't know the difference, right? It's very, very hard to detect. I mean, most people do not sit there and look at a video on NGOs that are just Joe really saying that? Or is Brian really saying that they just assume it's natural, authentic, those days are going to be gone. Right? And, and you're going to need some real powerful tools to do fact checking to make sure that what was said was authentic. I could stage for example, I said earlier, there's the techniques that they use, I could stage an automated content generation, I could stage a complete invasion, where I'm not saying this is true, I could stage one and say that, guess what, there's been a complete invasion of Tel Aviv or conversely, there's a complete invasion, all kinds of dead people in in Gaza, they've gone Street, the street, so on and so forth. And you know, they're lying. In fact, I saw one video online, that CNN made, and they told the reporter to lie down and kind of, you know, staged the whole thing and say, you know, just the missiles just going off close to you, and blah, blah, blah. But there's very, there's something very interesting, what you can do with AI, and you might find it quite, quite interesting. It's called translation and language translation. And it's really an area of AI where you turn around, and I'm gonna go back to the States for a second, because you dragged me into, I think all the sports are terrible, I feel bad for people suffering on both ends, I really do. So what I would say is, let's say you're in United States, right? It's it is turned into I don't know, if it's the melting pot, it's turned into was certainly arguably a multicultural society. So what I'm trying to say is, when I want to divide the company, the country some more AI is so intelligent, they go well, it can do it in different languages and different subcultures. And you know, you can do psychographics, by section by section by postal code and zip code by zip code. And what I'm trying to say here, is there might be a nonces, between within subcultures, okay? Not, for example, not all, people from Latin America think the same, and they have their factions as well. So what I can do is I can start using AI, to send messages in 11, to 15, or 100 different languages, if you will, with the United States to further separate the tribes, you need to separate them. Because therefore, government comes in with this cosmic vision. And they turn around. And of course, they're gonna resolve it and separating them. And it's called really language translation and localization. You could do that in elections, going back to elections. And you can generally do it if you want to create unrest, right? And you want to pit people against each other, you want the you know, the idea now is what we're seeing, unfortunately, is the renaissance of tribalism. And you're seeing it everywhere. And, yeah, so awesome area there.

Brian Nichols  
Joe, I appreciate I just looked at the clock already hard pressed for time. I know that always happens on our show, we go really fast here, and then all sudden, I look at the clock, and I'm getting told by the studio here, gotta get going. But no, otherwise, Joe, this has truly been a great conversation. And I think it opens a lot of eyes to folks who are maybe not aware of what's happening in the world of AI, or how quickly it's being adopted by a lot of nefarious actors out there. Not for our benefit, but to the detriment of society. And it's on us and not just be aware of it. But also I would dare say, and this is my challenge to the audience is to to not just be aware of it, but start using AI to your advantage, like counter the propaganda with propaganda, and bye, bye, God, I think that you know, that's on us. We talked about setting narratives versus responding to narratives. Go out, start spreading some actual narratives, but don't go into the propaganda world of spreading falsehoods and misinformation for political gain, but start hitting people with the truth and use AI tools to your benefit. That's kind of my final thoughts for today. Joe, what do you have for us on your end?

Joe Gulesserian  
Well, on my end, and one part I was gonna add to that I just want to put on I want to end with a positive note, right? Because I paint these dystopian ideas. I think I'm reading Brave New World too many times. But in my thought is this you could create an AI program that would fact check the hell out of all these fact checkers right now because those fact checkers, you know, forget. So what if you could hold them to truth? Okay. And if you could hold those fact checkers, the truth was aI was so intelligent, and it's getting there. 290 230 IQ goes right through the media goes right through the government goes this is true, true, true. Lie, Lie, Lie. And, and, and so that's the positive end of fact checking so on and so forth. It can, you know, on the on the on the other end, it can also be used to manipulate the stock market too, right and consumer sentiment, stock market sentiment, you can create false narratives bring down the stock market if you've got short positions. But yes, I do think if you start writing algorithms that just absolutely hold everybody to account. I think that's a very positive thing with AI in the future propaganda. And you may think that you always get my head rolling all the time.

Brian Nichols  
There's worse things I've been, I've been told many times, there's worse things that I get going. But otherwise, Joe, thank you for joining us here on the show. It's been a great conversation. And truly, I think this is something that we're going to continue to talk about as we move forward with the advancement of AI is hard to imagine that not even 11 months ago, like chat GPT was quite literally in its infancy. And here we are fast forward to the end of 2023. And we have a bazillion AI tools that go into like text and video. And like art and photos. It's it's mind blowing to see, we've gotten to a point where AI is not just going to be part of the conversation. It's creating the conversation. So this is something right that we got to stay aware of. And we obviously got to keep talking about. And having folks like Joe on the show is obviously one of the best ways to go about doing that. So, Joe with that, for folks who want to continue the conversation, I want to hear more about the scary stuff coming down the pike, where can they go ahead? Support you find you follow you all that kind of fun stuff?

Joe Gulesserian  
Well, I'm hiding right now after doing this show, right? So behind me for at least the next 3060 days. But when I'm finished hiding, I'm being facetious here. There's the Look Up practical MBA on YouTube, you can find my channel there, I can be found under my name, Joe glossary on on Twitter, I can be found on LinkedIn. And of course, I'm on I'm in Instagram as well. So I'm not too hard to find. And of course, if you look up my book on Amazon, you put practical NBA and I come up on Amazon. And yeah, a way goes.

Brian Nichols  
Good stuff. Joe, it was a pleasure of having you on again. And we'll make sure we continue this dialogue. And folks, by the way, yeah, I mentioned it, Joe mentioned that he was on the show before. So if you are joining us here on the YouTubes stick around, I'm gonna have that pop up right about here. So you can go ahead and click that and continue the conversation there. Otherwise, yeah, audio version of the show, YouTube Music, Spotify, Apple podcasts, wherever you get your podcasts, you can go ahead and find the program. And also video version of the show. We're on YouTube rumble we're on Ben swans, sovereign s o v, r e n, which, by the way, if you're seeing that today, on sovereign congratulations, you're seeing it before anybody else as a sovereign exclusive. That's my gift to you. And yes, we upload our entire episodes over on x.com. Formerly Twitter. Really great engagement over there. Thank you, Ilan. Appreciate it. Folks, if you want to go ahead and join the most amazing, truly wonderful email list that's out there in terms of how to better your sales skills overnight. Subscribe to the morning sales huddle email, I send out once a week ballpark or so head over, you can subscribe over at Brian Nichols show.com. And while you're there, go ahead and make us a five star rating and review. I greatly appreciate it. And I know others do as well, because it helps them realize what value they're getting from The Brian Nichols Show and all Yes, 777. I think it is other episodes here of the program, including our past conversation there with Joe which yes, will be popping up right now on YouTubes. Or if you're joining us here on the audio versions, head over to your show notes. link will be right there. And by the way, yes, please support our studio sponsor, cardio miracle, the best heart health supplement in the world link also in the show notes. Joe goes Sarah, and it's been a pleasure. Thank you for joining us and folks. Thank you. Yes, we will talk to you guys next week. That being said, Brian was signing off. You're on The Brian Nichols Show for Joe gold seryan. We'll see you next time.

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