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April 7, 2023

710: How Can Optimism Help You Overcome Frustration in Your Libertarian Journey?

Unlocking the Secrets to Libertarian Success: Sales, Marketing, and Personal Health

Are you a libertarian feeling frustrated and stressed about being ignored or even opposed in a world that doesn't always value individual liberty? Then you don't want to miss this episode of The Brian Nichols Show! Brian shares his insights on how libertarians can use sales and marketing strategies to build trust with non-libertarians and win in the world of politics.

Libertarians have great ideas, but they often struggle to connect with mainstream people because of their unconventional views. It's time to break out of the groupthink mentality and reach out to those who may not be familiar with libertarianism. By using marketing and sales tactics, you can build trust with others and make a real impact.\

Brian also shares his personal approach to coping with the stress and frustration of being a libertarian. He emphasizes the importance of physical health, as it is the foundation for living a free lifestyle. He shares his personal journey from weighing 385 pounds to becoming a fitness enthusiast, and how this has helped him maintain his optimism and motivation.

Optimism and motivation are crucial when communicating with others about libertarian ideas. It's important to lead with positivity and focus on the positive impact you can make. Change takes time, and it's important to recognize that everyone has their own individual trigger event that got them thinking differently. By focusing on local issues that are relevant to your audience and meeting people where they are on the issues, you can make a real difference.

So if you're feeling frustrated and stressed as a libertarian, don't give up hope! Tune in to The Brian Nichols Show to learn how you can use sales and marketing strategies, prioritize your physical health, and maintain your optimism and motivation to win in the world of politics. And don't forget to email Brian for extra help!

 

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Transcript

Brian Nichols  0:06  
How should

How do libertarians deal with being a libertarian? Let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Wow. Hey there, folks, Brian Nichols. You're on The Brian Nichols Show, man. Thank you for joining us on of course, another fun filled episode. I am as always your humble host joining us live from our BNC Studios here in lovely Eastern Indiana. Don't let the upcoming recession put your company at risk, folks, now is the time to restart your sales and marketing strategies. Figure out your value adds all that fun stuff and more get some extra help by emailing me, Brian at Brian Nichols. consulting.com. All right, folks, how do we libertarians deal with being libertarians? I know that sounds like a silly question. But that's actually a very thoughtful question. If we go into the context of said question, which for today is that today is episode three of three of our restart as I get back into the swing of things here. As we kick things off post daddy, Brian, a post, this is forever, daddy Brian, going forward? Yes, I had the birth of my little girl here just a couple of weeks ago. So obviously getting back into the swing of things, really excited to do that, but also actually kind of goes hand in hand with some of the questions we will be addressing today, which are a wrap up of the audience questions I've been getting from you guys over the past few months, frankly. And I want to take a few episodes here to go through and actually address and answer some of those questions. So if you miss part one slash part two, I guess of those setting up questions go back to Wednesday and Monday's episodes. But to kick things off today. Yes, Brian, how do you deal with the stress and frustration that comes with being a libertarian in a world as often hostile to liberty and indifferent to liberty? Yeah, that can, in fact, be one of the hardest things to to deal with. Because at the end of the day, we understand our ideas, while they make sense. While they work. They're not mainstream, and your average person's a little weary. They're like, I don't know if I can trust this libertarian guy to go ahead and actually give me not just solutions to the problems I addressed, but actually know what those solutions will work. So they are naturally more hesitant to our ideas. But also this goes hand in hand with groupthink. And the idea of wanting to be in a team to be part of your team, it goes back to our tribal instinct of not wanting to be alone on an island, where yeah, we might be right. But do we have anybody else who's on board with us? So you see more often than not more, more people want to gravitate towards those larger groups like the GOP, like the Democratic Party or name Affiliated Organization here, because there are people there that create the sense of community and also help validate. Yeah, I'm on the right path. And frankly, libertarians, we haven't really done too good of a job at getting outside of the libertarian think tanks and libertarian group chats and actually start talking to more people to bring them into our movement. See, we spent a lot of time trying to just good idea people to death instead of realizing it's on us to bring the non libertarians to libertarianism not just for them to see it and say, yeah, it's a good idea. I'm going to hop on board. That's not how it works. That's not how sales works. That's not how marketing works. And at the end of the day, if we keep doing things the same way, we have been doing them Yeah, we're gonna get the same results. So how do I cope with the stress and frustration? Well, I do this, trying to teach libertarians how to actually go outside of our echo chambers and speak to people who while they are not our current libertarian Brethren, if you will, but there may be on board with a lot of the stuff we're talking about this haven't seen the connection from the good idea to solving the problem and actually feeling that the libertarian solution and the libertarian community are gonna be worth their time and efforts. Outside of that, I go to the gym at four 430 in the morning, I'm up and I'm at the gym, working out or doing something with regards to you know, going outside for a quick jog. I firmly believe this goes back to something we talked about last episode where you need to prioritize your physical health and your mental health for that matter, but your physical health is so important and it also helps you deal with the stresses of the world. So going into the gym, lifting weights, challenging yourself, doing cardio, whatever it may be that you need to do, to get that physical stress out of your system, but also to help empower yourself to be a better version of yourself in the future. That's what I love to do. I used to weigh 385 pounds. I saw how limited my life was when I wasn't able to live and do things the way I want Want to do it because my weight was holding me back. So being able to go out and live a truly free lifestyle, it starts in the gym for me. And it also helps deal with the stress and frustrations that we often come across and being libertarians. Also question a follow up to this, how do you maintain your optimism and motivation? Hmm, that's a good question. For the optimism part, I don't know I try to be the change I wish to see in the world, I grew up in a Christian household, I grew up with the ideas of the Golden Rule Do unto others as you would have them do unto you. And I guess I kind of I take that a step further it is to be the change you wish to see in the world to be what you want to see the world become. Same idea. You want to treat others the way you want to be treated, you want to be treated fairly, you want to be treated kindly, you want to be treated as a person who has concerns, thoughts, values, ideas, the same thing is true. And we're talking about how do we change the conversation, as a society, if we lead with negativity, the negativity will surround us, it's so easy to point at stuff and say, that's bad, that's wrong, we did this the incorrect way, versus saying, you know, hey, let's build something positive, let's stay more in the realm of building something different and better, versus just pointing our fingers and saying this was wrong. And also, to the motivation standpoint, seeing the success that we're having across the board. Now it is, you know, the eating an elephant, one bite at a time approach. But that's how it works. Revolutions don't happen overnight. They take time, I mean, not talking necessarily a bloody civil war or revolution, but rather, the actual change that requires, it takes time for people to kind of re re reprogram their minds, if you will, to go from what was the traditional status quo, to a new solution, a new way of doing things we talked about, in the world of sales, the biggest competitor we had is not your actual competition, but rather the not doing anything, not making the change embracing the status quo. If we do not go out of our way to help disrupt that status quo, then we're not going to have any success and moving forward. So actually getting people to start questioning that status quo, embracing a different way of doing things. And actually seeing people do that. That's something that keeps me motivated. And we've been seeing over the past few years, especially as we've been talking more about how do we sell our ideas here in The Brian Nichols Show? How do we sell liberty to folks outside of our traditional libertarian echo chambers? That's That's what keeps me motivated to see we are making some headway. So that would be the answer to that question, Brian, what are some of the common mistakes and pitfalls that libertarians make when communicating with others? And how can they avoid these issues, improve their skills and strategies, stop good ideas and people to death, and stop leading with what you think they should be concerned about. I see this way too often. And, man, I've had many a candidate here on my show who run with the big L next to their name. Now, for those of you who listen to the show, you've you've watched me interview quite literally hundreds of people at this point. I'm a very fair interviewer, I

do not try to to really poke the bear too much and run episodes where I disagree with someone from a strategic standpoint. But rather, I'm trying to find ways that we can maybe refrain just in the conversation the way that they're approaching certain situations. But I'll tell you, there have been candidates who they're running for, you know, local mayor, for example, and they're talking about like impacting the the federal war over in Ukraine or the national war in Ukraine, or, you know, talking about our involvement in the Middle East, or just turret stuff that doesn't really impact their role that they're running for, like, what are we doing? Why are we spending our time addressing things that are completely out the purview of what it is that you should be focusing on the local candidate, if you're not addressing the actual issues that your constituency needs addressed? Somebody else will. And that's where we really dropped the ball is that we focus number one way too much on trying to get people to care about the things that we care about. But then we try to good idea them to death, we throw this libertarian book at them, or this economics book at them and say, read this, and you will understand why libertarianism is the best. Great, that's that's just like if I was in a sales, a sales cycle, and I was working in like a detailed, you know, say cybersecurity solution. And I'm talking to an IT director, I'm like, Here, read this 14 Page case study. And that'll answer every question that you might have. No, no. Okay, number one, he's probably got like three other competitors he's talking to, and they're probably doing things in a different way, from a value standpoint versus just trying to good idea or feature and benefit him to death. And that's what we've done way too often is that we think just because we are right in our ideas, and our ideas make sense from a logical and reasoning standpoint, that everybody else would just jump on board but that's not how it works, and go back to when you became a libertarian, how did you become a libertarian? Did you become a libertarian? When somebody tossed that book at you from Murray Rothbard? And said, Read this? Or was there something that happened some specific trigger event that got you thinking about things in a different way? I'm gonna guess it's probably the latter. And if that's the case, you have now an opportunity to be that trigger event that spark that's going to get somebody else to think about things in a different way as well. But it doesn't start with good idea. And on the death, it doesn't start with trying to feature and benefit than the death, and certainly does not begin with you leading it with some particular issue. That is a hot button issue for you. But it's not a hot button issue for them. Third question, Brian, how do you balance your time and energy between your podcast and your other personal and professional commitments? How do you manage the workflow and productivity? Well, for balancing the time and energy, complete transparency, and you know, completely behind the scenes here, I'll tell you, I was having trouble there, I was getting exhausted. And that's why we've done a big change here at the show. No longer are we doing five days a week, we're doing three days a week in the show. Also, I have a little girl now in my family. So that's obviously number one priority for me. But going across the board, I think it's important for us to not just for me, but just across the board and liberty movement to prioritize what is important to you in your life. But also, when I'm talking about how do I go through and balance out the energy in time, a lot of it was going through and making the time saying, I know this has to be done? And how do I go ahead and accomplish that, but specifically talking about what is my goal? What is my mission here, not just for the show. But beyond beyond that, who am I as Brian Nichols trying to create not just a change in the greater liberty movement, but also a change in my community in a change for my family, all this stuff, it all goes towards we talked about earlier with a good performer, I say former are now past friend, Gary Collins, great, great individual, I have so many great episodes with him, please go back and listen to some of them. But he had a great conversation with me about the three legged stool and trying to balance your physical, your mental, but also your sense of purpose and your physical health, mental health and sense of purpose, your three legged stool, and when one of those legs is out of balance, then all of a sudden your entire life is out of balance. So how do we balance things in our life, so they make more sense. And specifically making sure you you carve out the time for those specific areas. Now going into the balance between personal and professional? Yeah, it, it was a matter of making the time but also making sacrifices, right. And I'm at the point now where I think we've done, you've 700 Plus episodes of the show. There's oodles of information and context that you guys can go back through and listen to. But now we're taking a little different approach. We're still bringing on folks to talk about why our ideas make sense, but more so than from a solution standpoint, just as we have been, but now really taking the hard nosed approach to building up a network of good people doing good things, and really raising up those different solutions and those different approaches. So with that, you know, that's, I guess I hope that answers the question for, you know, balancing the time and energy, it is a constant challenge and something I always had to think about. But, you know, I hope that gives some context and then managing the workflow and productivity, big fan of checklists, I go through I mean, literally, I have a checklist right here for my to do's kind of right there. And it's important for us to say important for us, if you're trying to get things done, to prioritize what is the most important thing that has to be done, and only you can do, and there's other things that frankly, can be done by other people or your it's not what you're good at outsource, don't don't spend time trying to become good at something that you're not good at, if it's not a value add for you, and what you bring to the table. So I would say across the board, that's how I manage my workflow and predict productivity. Question four, what are some of the trends and opportunities that you see for the liberty movement in the near future? How can libertarians take advantage of them and overcome the challenges and threats that they face? Oh, so some trends and opportunities? I think across the board, we're seeing right now that more people are starting to question the traditional status quo. Whether that's overtly saying I don't like the Red Team Blue team dynamic or saying something isn't working anymore, or if it was working. I don't know if it is anymore, or frankly, it wasn't working at all. And I'm just not aware of it. Right. And to that the curiosity but also the questioning that people are having right now because they're seeing real time systems and stuff. structured environments break down before their eyes and a lot of this really kind of hit the the accelerator with COVID right COVID opened up everything has showed everything behind the scenes of how corrupt how dirty our systems currently are and how really they'll do anything to create a traditional narrative to push down our throats. So more people are saying Hold up, something's wrong, whether it's the way public officials approach public health, whether it's The way our schools went through and trying to, quote unquote, educate our kids, talking about government arbitrarily shutting down people's businesses based on who was and was not considered essential. And then, of course, the biggest one across the board, which is government trying to force people to get a jab in their arms or to go to work to provide for their families. That was like the ultimate red flag. And a lot of folks woke up because of that. And fast forward to where we are today, in 2023, that hasn't gone away, there is still that questioning, there's still the opportunity for us to reach those people who are saying this doesn't make sense. And I am actively questioning our status quo, talked about this last time, right? The status quo, that is who we're trying to upset, it's not a competition of a competitor. It's not, you know, different feature or service from that competitor, it is not doing anything, it's sticking with where you are currently, and just saying, Yeah, this is good enough, there are more people right now who are in that window of change, or at least trying to enter into that window of change. And it's for us to now go ahead and talk to them. Now, one of the biggest threats that we face in that environment is that there are also people be beyond the liberty movement, who see this as an opportunity as well. And they're gonna go out of their way to try and recruit people towards their values towards their solutions. And yeah, that's gonna be scary as well, because some of those people are gonna be hyper left, and they're gonna be able to enter in with emotional appeals, and get people who are currently questioning things to agree with them, we have to meet them in that playing field and that Battlefield, and just do better at it. And frankly, if we're not entering into those conversations, if we can, you know, if we're arrogant enough to say, our ideas are so good, that we don't need to invest in going out and trying to sell our ideas to people, then we will lose, and that will happen. So that's definitely gonna be one of the biggest threats we experienced. And to overcome that, how do we do it? We sell liberty by meeting people where they're at, on the issues they care about our final question for today. How do you cultivate a loyal and engaged audience for your podcast? How do you interact with your listeners, and provide value to them? Great question. And I'm glad this isn't the last question because this actually goes right into what we've really done here at the show over the past couple of weeks, month or so and really has been behind the scenes for the past six months or so as we got ready to make this transition is number one, I am a firm believer, again, good people bring out the good and people. So starting a starting off here this past week, we started our Facebook group, where if you want to join the Facebook group, become one of the members of that group who are good people trying to share what you're bringing to the table in a networking environment, but also to promote those ideas that I think has been huge dollar 99 a month. I mean, goodness gracious, less than a cup of coffee from your favorite cafe. And that has been very important. I see in terms of establishing more of a community relationship. But also in terms of being consistent right on the episodes. I

mean, last week is my first true week off of no shows at all, in like, three years, something like that. So for me, it's been consistency, but also constantly bringing you guys value. I don't want it to be a situation where you are like, Okay, this gas again, like I heard, I've heard this before, I want you to constantly be hearing new new ways of doing things, different approaches, that we'll be successful again, both in the world of politics, but also in the world of culture, how do we change people's minds beyond just the good ideas, and it goes through what we've been bringing from solutions and different guests we have in the show. And frankly being there to engage with the audience, whether it's you know, on social media, whether it's through your email, whatever it may be constantly being there to have that dialogue, but also to build those relationships going to different events, meeting you face to face. I'm all about that. So that's what I've been doing for the audience and then going forward, you know what we're gonna be doing also in the Patreon a lot more long form content with our guests, we're having a show behind the scenes, some sneak peeks and also giving you longer form episodes. So I hope you know as you guys go through, you're getting value from that as well. So again, email me, Brian at Brian Nichols show.com Let me know and let me ask you what can I do better here at the show? What would you like to see the program do differently? How would you get more value from the program? I want to hear it email me Brian at Brian Nichols show.com or message me at B Nichols liberty, Twitter or Facebook either one works but please just go ahead and let me know and if you're joining us here on the video version of the show, drop it down below in the comments YouTube rumble Odyssey or sovereign I want to go ahead and hear your thoughts so with that being said if you are watching us here on the video version of the show please do me a favor hit that subscribe button and little notification bell so you'll miss a single time we go live which speaks to by the way next week we are kicking things back off with our guests here on the program so make sure you hit that subscribe button so you're not missing a single time we go live but with that being said it's all I have for you. Thank you for returning to the audience here this past week. I know I missed you guys but definitely was a good reason for not having the show with the birth of my Little girl here so otherwise thank you for just being the best darn audience we have here in the greater liberty movement and with that being said Brian Nichols signing off you're on The Brian Nichols Show we'll see you tomorrow

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262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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