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Feb. 13, 2023

680: Business Meets Politics - Fundraising Insights from the Pros

Business Expert Fred Cary joins Brian Nichols to discuss applying B2B tools to public policy & fundraising secrets!

Are you curious about the key to authentic connections in both business and politics? Get ready for another game-changing episode of The Brian Nichols Show as Brian is joined by business expert Fred Cary! Fred, a seasoned entrepreneur with a proven track record of success, shares his insider knowledge on the importance of speaking to customers like they're your own children and the value of differentiation in fundraising.

In this enlightening conversation, Fred also delves into the nitty-gritty of fundraising and reveals the biggest mistake people make when trying to raise capital. You'll learn what investors really want to hear and how to frame the conversation in a way that will capture their attention.

So, don't miss out on this exciting episode of The Brian Nichols Show! Whether you're an entrepreneur, business owner, or simply interested in the intersection of business and public policy, tune in to learn the secrets to success and take your goals to the next level!

 

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Transcript

Brian Nichols  0:09  
Can we use the tools from b2b businesses and use them to win in the world of public policy? Yeah, let's talk about that. Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Monday there, Brian, from your honor, The Brian Nichols Show. Thank you for joining us. For another fun episode is always your homeboy hope you live far Stratus ip video, you're in lovely Eastern Indiana, don't let cyber attacks or outdated Business Technology, put your company at risk. Learn more at the Brian Nichols show.com forward slash Stratus ip. So yes, we talked about this all the time here on the show. We are using what we find successful and effective in the world of b2b sales and marketing. And we bring it here to the world of politics doing what you heard in the intro, meeting people where they're at on the issues they care about. So today, we're going to have someone who has been doing quite literally that but from a more public or private sector perspective, how can we use what he's doing in the private sector and bring it to the public sector? Joining us today, Fred Perry, welcome to The Brian Nichols Show.

Fred Cary  1:23  
Well, I'm happy to be here. Thanks. And that intro music had me dancing, you couldn't see it. But I was really going for it.

Brian Nichols  1:30  
Oh, rock and roll, you'd like to hear that. And what a way to start things off. Because not only are we trying to get people dancing in terms of, you know, learning a little bit of new things here in The Brian Nichols Show, but also dancing in terms of making a real positive change, not just in their own personal lives, which is important, but also in their communities. And we focus specifically local issues, and we focus on the issues, but also the solutions. And Fred, I would love to dig into the solutions today that you've been focusing on when you go and talk to entrepreneurs, business owners who are looking for advice. But first, do us a favor, introduce yourself to The Brian Nichols Show audience and your a passion for helping business owners.

Fred Cary  2:07  
Yeah, so I've been an entrepreneur almost my entire adult life. I've started 10 Different companies taking a couple of public. I've had m&a activity where people have bought my companies. And I've had a couple of private companies that have done really well. And they're still doing really well. I started an idea pros about four years ago, when I figured out that there's a formula no matter what it is you're trying to use. There's a formula that applies, whatever you're building, whatever you're selling, whatever service you have built a company around that formula. And we train and empower entrepreneurs to be the best they can to launch successful businesses, and to really know how to differentiate themselves from everybody else. They're competing again, against,

Brian Nichols  2:55  
and how important is that not just in the business world, but also in the world of public policy? Because and I hear this, I talked to elected officials here in the program many a time from state, but also you're more of national and federal office, right. And they hear consistently, that the door, Somebody's knocking, right trying to get their ear. So you see across the board, it's true in the public sector and in the private sector. So let's talk you know, when we're trying to build relationships, or trying to build successful coalition's on specific issues, or we're trying to build effective branding and messaging campaigns, there's so many different pieces that folks try to look to in order to be successful. So Fred, you've done this. So many times, you've talked to business owners across the board, what's the number one concern that you see right from the onset that business owners bring to you that you're like, here's the number one thing we can fix right at the onset to make things a little bit easier and more, maybe easy to see.

Fred Cary  3:56  
I'm going to use one word, and this applies in the private marketplace, but it also applies in the public market. And it's not used very authentically in the public market. And that's the word authenticity. The problem nowadays, is people have such access to information, they can tell what you're talking about, they can tell how authentic you are with your message. And if you can find a way to especially in the political world, you know, have your strong opinions, but have them in a way that are really authentic that you're not really playing to just little sound bites, but you're playing to emotional heartstrings. That's going to be the key differentiator, whether you win or lose an election, whether you win or lose a customer, whether your company grows outstandingly or just sits there with all the rest of them.

Brian Nichols  4:51  
Talk to us about authenticity. I think it sounds great, right? Like people are like yeah, I'm authentic. But what what does it mean to be authentic, how can you actually measure authenticity? Can you measure authenticity?

Fred Cary  5:05  
Well, are you saying to your customers what you would say to your kids, I think that's the best measure of authenticity. Are you true to your belief system, without having to use others outside of your belief system to support what it is that you you are doing, and you are believing that requires a lot of hard work that requires you to do do the more work the extra effort that it takes to be so confident in your position and what you feel and be so truthful in delivering that message, that that message doesn't have to be delivered to the detriment of others. And this applies in business. It applies in the political world, it applies if you have a cause. And I'm sitting, we could sit here and do a whole show of different companies, different causes, which ones are trying to play in your purse strings, which ones are being really authentic, you can feel them, you can smell them, and you're you're a lot more likely to donate to ones that you can resonate with.

Brian Nichols  6:14  
Well, and you just segwayed right into another question I often get asked as well, Brian, a lot of this stuff sounds great. But it just costs a lot of money. And to be able to find that money sometimes is the challenge. So Fred, you have a lot of work world, like a real life world experience in both fundraising but also trying to help secure those funds for a startup businesses talk to us about that world, but also maybe in the world of fundraising.

Fred Cary  6:43  
Okay. I'm going to talk to you generally about the world of fundraising, here's what we do, the biggest mistake that we make, when we go out and try to raise capital, we talk about how revolutionary what we have invented is what we have is how we're breaking all the rules, how we're disrupting the marketplace. Those are all things that finance people don't want to hear. They don't want it back something that's not proven. They don't want to back Elon Musk to Mars, although he's an exception to the rule, right? They don't want to back you on an exploration to Mars. Here's what here's what investors love to hear. Look, there's a big, big problem in the world that didn't exist before. This used to happen. And now this is happening. Now there are three, three other companies that are doing a pretty good job of addressing that issue. And here's some returns of those companies. So you can see they're doing really, really well, we're not really any better than them, except we have a better solution. We have something that sits on top of what they're doing, we're delivering the one thing that all their customers are giving them one star reviews for we're throwing that layer on top of a model is already proven out. And therefore we think that we're going to be able to win this huge marketplace that's already growing. There has a captive audience that's looking for the solution that we've layered on top of what these guys are already out there doing. That's what an investor wants to hear. And what's in it for me, obviously, and we don't touch any of that. When we're doing our regular pitch decks to potential investors. It's the

Brian Nichols  8:29  
everybody's favorite radio station wi I fm What's In It For Me radio? It's true. It's true. Let's talk about when you were touching on this a little bit earlier there, Fred, when you're talking about the differentiators between the competition, and I think one of the main things that is a challenge in this is whether you're looking for seed funding, or you're looking for fundraising dollars, or in this case support, right, whether it's from the support of those in positions of political power, or from the support of the general public. And that is how do you not just only differentiate yourself, but how do you consistently stay top of mind to that target niche that you're reaching out to that will become your vocal advocates that will become your super fans? What are you finding? Or what would you recommend at least to be the way to to effectively do that?

Fred Cary  9:20  
You have to get them to believe in the problem before you can get them to believe in your company. Right? Because right now we start out again, talking about a company, look at the guys that we have running this show. They've had so many different things. We have this beautiful golden widget. It's better than any other widget in the world. If they don't care about widgets, right? They're not going to care about your company. So it's a very beginning. If you want to have people that you put it this way. You don't want to go out and get money. You want the money to come to you. And the only way the money comes to you is if you can start your dialogue with With this problem, winter is coming. There was a dramatic change in the way we do business. And I'm gonna do a little five minutes of what we do at Idea pros 20 years ago when you looked, and you are going out to play in your backyard, or 30 years ago afford 40 years ago, however it was, and you were thinking about rich people. You were thinking about the doctors and lawyers that lived next door, you were thinking about movie stars, you're thinking about sports stars, singers, songwriters, that's who you thought about. Winter's coming, that world has changed. Right now. 55% of people have tried to start their own business. And only 17% of them remain. The others are gone, they're gone and working for corporate. And there's one reason that's happening, we happen to have the solution to fix that. Now, do you believe any of that stuff, if you believe it, you're gonna listen to me next. If you don't believe it, then you know what we're really busy, we have a lot of things going on, we have a lot of appointments, a lot of people interested in this, and I thank you for your time. I'm out of here, that and that's what you got to do. And we don't do that. You know why? We need the money. And we're afraid. And so we come off as needy, we want validation, we can sign a contract today, if you wanted, you want last few more rights, you want to be five seats on the board, we're gonna give that to you. That's needy. And as soon as your investor here is needy, that's when they run, what your investor needs to hear is a big ass problem, a monumental change in the world, that you are fortunate enough, you're smarter than everybody else, you're fortunate enough to be in the right place at the right time. And here's come this problem that you have a solution for. This is a solution, this is going to fix this really big problem. This is how we're going to do it. This is what we're going to do over the next three years. This is why we need money now is what we're going to do with the money. And this is what it's going to mean for you. I have a limited number of seats available. You can have one of them. What do we need to do to work together? You know, when you're coming? Yeah, when you're coming across like that, that you don't need them. And you're presenting the proper opportunity in the proper way. You're going to close deals,

Brian Nichols  12:30  
one of my favorite lines for customers is like, Hey, listen, there's not a good timing, like, we're not going anywhere. Like we're not hurting for business. We'll be here when it's your time when you're ready to make the jump. And I did this in my day job. And you see this right now in the political world. I just think a lot of people just don't want to wait, right? They want to see the immediate gratification. It's the Tick Tock approach to politics where, you know, it's it's mine, and I want it now where's the instant return on gratification, please, I want the magic pill. And it just doesn't exist. And that same thing is true in sales. It's true in fundraising. And I guess when we're going out and we're positioning ourselves to a maybe questioning marketplace, one of the things I have found to be successful in the world of politics, especially when I was working on political campaigns directly back a few years ago was helping build coalitions, likewise with other like minded entities and organizations. So how would you recommend being able to do that from a more private perspective and bring that into the world of politics?

Fred Cary  13:33  
Yeah, again, and disclaimer here, I've never gone out and raise money for politics. Okay. So I may not be the best person to answer this question. But I know what works. And I know what, what people respond to. And so I think I have a pretty good idea that what I'm about to say, is something that applies no matter what you're trying to do. If you're trying to get affiliations in groups of people together to support your cause. They may all have individual things that are different from one another. But they there, there's also a commonality. And it's not just support the Republican Party support the Democratic Party. It's can't just be that obviously, that's the underlying reason they're there. But you have to find what is causing the purse strings to move. And if you're going to put a coalition together, you have to find a commonality between those groups and focus on that commonality. I know that you're this way and you are that way, but you guys share this one thing, and this is what I'm going to deliver. You have to find commonality between diverse groups in order to have a cozy cohesive bunch of people working together. As you saw in our recent House of Representatives. fiasco, there's no better word for it, just to get a speaker of the house, right? There's so many different factions out there doing different things having different beliefs within one party. And the reality is you can't just go kowtow to all the different elements, you have to find what's common amongst them, and how to be able to focus on that commonality. In order to get you what you need to do, either financing or votes to get to where you need to go. Man, it

Brian Nichols  15:28  
just feels like we're reiterating Dale Carnegie, How to Win Friends and Influence People from like, 100 years ago, but it still stays true, right, Fred? I mean, I mean, it's no secret. Like I have Dale Carnegie's little golden book here. I'm a big fan of Dale Carnegie. He's, you know, I think one of our unsung American heroes truly in how, how to win friends and influence people. And it's just by being to your point, authentically curious, being genuinely interested in others trying to show you care about their issues, and to, I guess, really build that natural trust, right. And it's just something that's so it's so ignored nowadays, because everything is so impersonal. I mean, everything's through a camera. It's ironic, because we're doing this over camera, but you look at everything just feels so just removed from the personal connection like it used to be. And I mean, I send notes to people who, you know, I do business with, and I've gotten so many people who are like, a handwritten note, like, I haven't gotten one of those not so long. And it's like, yeah, that's sad. I think I think handwritten notes are great, because it shows I took the time to actually sit down and do it. And then I see ads for like, people actually automating that. And it's just like, can we have some real connection, something that shows I care, and it's beyond, to your point earlier, wanting to make the sale, having commission breath doing whatever I need to do in order to get this over the finish line? It's like, No, we have to be truly in it for the customer. And it has to be actually solving the problem. It can't be the proverbial Eskimo being sold ice because the Eskimo doesn't need ice, right? You need to solve the solve an actual problem. And that requires the solution that you have to solve an actual problem. So I guess I say all that Fred, as we're going towards the more tail hat end of the episode here is, what would you say? Now, you're obviously kind of approaching things here from a more third party perspective. But what would you say is one of the biggest issues that you identify in politics right now that's holding us back from moving forward as a country?

Fred Cary  17:37  
There's two, I would say two things. Number one, number one, number one, nobody trusts anybody, like even the people that you back. It's hard because it's really hard to be authentic, because people speak in sound bites. And number two, we've become so polarized as a nation, that we are not doing the things that historically. And by the way, we used to have screaming bitch fights, if I can say that all the time. But the two sides, the two main parties would get together, find compromises, try to work out resolutions, Reagan years, and, and before, then, you know, there were, they're always trying to find a solution. And we don't do that. Because our cause constituents don't want us to do that. We have to find a way to really start becoming authentic, and say in being true to our word. And by the way, sometimes that hurts. And by the way, it could end up making you lose an election unless you do it the right way, is hard work. It is hard work. It's a lot harder work. But if you can get into the psychology of the people who support you, and even more importantly, into the psychology of the ones that don't, in find a way to you can so you can understand why don't these people like me? What is it that I'm saying? What am I doing? What are they afraid of? Because you got to get more people than just your core group of people in order to win. And not only just to win, to help us all as a country to be a better place. So authenticity works in the corporate world. If you look right now in the corporate world, companies who tried to be authentic to try to be green to try to give back right now, their average profits are 25% greater customer retention is 50%. Greater introduction of new products go into the green way faster. Why? Because people are starting to dig through and look for ones who are really authentic and those companies, if you can try to do that yourself and stay true to your belief system, then you have a much better chance of gathering a much wider audience that's going to be cohesive, comprehensive and allow you to win it what you want to win at.

Brian Nichols  19:56  
Well, Fred, we are already hard pressed for time, which means We have to go towards the part of the show, which we call final thoughts. And I'll kick things off. I'll say this, my final thought carries on what you just touched on in your last part here. And that is, it requires work, right? You have to put in the work. And it's so tempting in 2023, with all the tools in the AI fun stuff that we can go and take advantage of to automate things and make things easier. But what that's going to do, and we're going to see this, you know, I've given it not even a couple months, where the AI just, it's going to be so much, right, everything is going to be aI written, and it's gonna feel so just like monotone, gray, just one note. And if you take the extra effort, and you show you're going above and beyond, you're trying to build that real relationship and show that you're putting in the extra effort, it will stand out. That's my final thought. Fred, what do you have for us today?

Fred Cary  21:01  
I have over 500,000 followers on Instagram at official, Fred Carey, and I got a DM yesterday. That said, out of all the influencers that talk about entrepreneurship, personal development, positive mindset, you're the only one that I watch every single day. Granted, it's only a minute of the day, we're on twice a day, you're the only one I watch every single day, because when you speak to me, I feel like you're telling me the truth. I don't always agree. But you're telling me what you really believe and what the truth is. And in a sense, that's harder. But in another sense, it's easier. It's harder, because you're tempted to say what you want, what you think other people want to hear. And same thing when you're making a sale, you're tempted to say what you think other people want to hear. But if you listen and learn about people, then you can be true to your word, and still give them a message that they will resonate with. And we'll have them come over to your side.

Brian Nichols  22:08  
Well, there you go. I think that's a great way to end today's episode. So with that being said, Folks, if you enjoyed the episode, do me a favor, go ahead and give it a share. When you do tag it yours truly at being nickels liberty and go ahead and give her friend a tag there on Instagram be 501 follower and please go ahead and tag him as well. And please also, if you enjoyed the episode, give us a review over on Apple iTunes, wherever it is that you want. Go ahead and get your podcasts from five stars would be appreciated. And by the way, we have almost 700 episodes here, The Brian Nichols Show. So if you've missed any of those, head over to the Brian Nichols show.com, where you can find today's episode, plus nearly the other 700 episodes. But also you're going to find the transcription for today's episode, all of the Affer mentioned links. And by the way, we have a video version of the show. So you go ahead and find our video version of the show. I know over on YouTube on Odyssey on rumble How about that? Oh, by the way, do me a favor, hit the subscribe button and little notification bell so you miss a single time we go live Fred any final words here for the before we wrap things up?

Fred Cary  23:08  
Yeah, that's 500,000 not not 500 Okay, I

Brian Nichols  23:11  
was gonna say, I thought that might be a little low for you.

Fred Cary  23:15  
And you can also learn more about us at idea proz.com We have tons of free content on there, as well as different packages where you we can train you how to be a better presenter, and a better entrepreneur, better politician, whatever it is you're trying to become.

Brian Nichols  23:31  
There you go folks being new follower 500,001, not 501. We'll make sure we give you those extra followers. Fred, thank you for joining us and folks again if you enjoy the episode, please give it a share. But with that being said Brian Nichols signing off. You're on The Brian Nichols Show for Fred carry. We'll see you tomorrow. Bye

Transcribed by https://otter.ai

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603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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