Take control of your heart health with our Studio Sponsor - Cardio Miracle! Join the thousands who have already unlocked healthier hearts with Cardio Miracle and get an exclusive 15% discount on your purchase!
Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can we do the same thing in the world of liberty politics? Can we sell more liberty by saying less?
Want to sell more?
Then try saying less.
Sounds counterintuitive, I know. But it’s true.
In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them.
So, how can we do the same thing in the world of liberty politics?
Can we sell more liberty by saying less?
Here's the thing: people are busy.
They don't have time to read long emails/posts or watch long videos—and they definitely don't have time to sit through your long, rambling pitch.
Couple that with the fact that they have to worry about literally everything else in their lives and you've got a recipe for disaster. But what if we could cut through all of that clutter and get straight to the point? What if we could give people the information they need, quickly and concisely, so they don't have to wade through all of our political jargon?
Well, have no fear... not only is it possible, but on today's episode, I'm going to show you how.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Studio Sponsor ➡ Cardio Miracle: Your health is an investment - NOT an expense. - 15%off using code TBNS at checkout
Support our Sponsors!
Support the program with a one-time donation or join our Patreon!
Take our audience survey for a chance to win a "Don't Hurt People, Don't Take Their Stuff" bumper sticker!
Brian Nichols 0:00
Can we sell more liberty by saying less? Let's talk about that. Focusing on winning arguments. We're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.
Well, happy Monday, folks, Brian Nichols, you're on The Brian Nichols Show for joining us on of course,
another fun filled episode. I am as always your humble host, brought to you live from our Stratus ip Studios here in lovely, lovely Eastern Indiana don't let cyber attacks or outdated Business Technology, put your company at risk head the Brian Nichols show.com forward slash Stratus ip to learn more Stratus ip Business Technology simplified folks really looking forward to today's episode specifically because we're gonna talk about how we can sell more by saying less now, yes, I know it sounds counterintuitive. But in fact, believe it or not, some of the most successful consumer brands and political organizations out there in the world do just that. And it works for them. So how can we do the same thing in the world of liberal politics? I mean, is it possible, dare I say, can we sell more liberty by saying less? Well, we're going to talk about that. But first, I'm gonna go ahead and give a shout out to today's sponsor, and that is the Libertarian Party of Illinois, the mission of the LP of Illinois is to elect libertarians to public office and to move public policy in a libertarian direction. The LP in Illinois believes that everyone owns themselves and that no bureaucrat knows better than you on what you need and what you want. When peaceful people engage in voluntary cooperation, the most number of people are served. And if you agree with that, help us restore liberty in the Illinois LP illinois.org and bring peace and liberty in our lifetimes. One more time, LP illinois.org. Alright, folks, so yeah, let's go ahead. And to today's episode, talk about how can we sell more liberty? By saying last? Well, let's look at the reality first, people are busy, right? Here's the thing, they don't have that time to sit down and read long emails, or posts or watch our long winded videos. And they definitely, definitely do not have the time to sit through our long, rambling pitch. A couple that with the fact that they have to worry about literally everything else in their entire lives, and you've got a recipe for disaster. But what if and hear me out, we could cut through the clutter and get straight to the point? What if we could give people the information they need quickly, concisely and do so they don't have to wade through all of our political mumbo jumbo and jargon will have no fear. Because not only is this possible, but on today's episode, I'm going to show you exactly how to do that. So first, to do this, we need to understand, I mean, just human nature, people don't want to be sold, they want a solution that they can use. So when we're thinking about politics, think about what people are voting for when they cast their votes for our friends over and the GOP and the Democratic Parties. They're voting for specific policies. But they're not asking for the whole menu at once. They just want what they need. And they don't care about all the extra stuff and extra fluff. So when we speak to them, let's not give them a whole speech about how great our candidate is on a non Aggression Principle. Instead, let's just get to the heart of it and say exactly what it is that they need to hear. This is a very important lesson to anyone who is looking to be an effective communicator. And let's be real in any situation, we need to understand that people want not just to tell them what they think they should want. Some may even say meet people where they're at, on the issues they care about. Now, the thing that you're focusing on will change from person to person. But it's important to keep in mind that when you're focusing on the needs, they need to be something that resonate to that specific person. If it doesn't, then they're not gonna be moved by what you have to say. So this is why it's important for us libertarians to understand what it is that people actually care about. Because if we can't figure it out, what is that they care about? Then we can present our ideas in a way that will resonate to them. The only way to get them to listen to us and to get our message across is to speak to their issues, not ours. Now this may seem obvious and like something that you want to do anyways, but many libertarians often make the mistake of focusing on what they care about, rather than what other people care about. They're just so wrapped up in their own ideas that they forget that other people don't care about them. In fact, they so often don't even realize it's a mistake until they start talking to other people and find out, no one's listening. But by focusing on what people actually care about, instead of what we care about, we can present our ideas in a way that will be much more effective to getting people to listen to us. So how do we sell more? By saying less, give it a try. Focus on what people care about, not just what you care about. And don't just talk about your ideas, but also the specific problems that your ideas solve. And if you can help people understand how your ideas will benefit them, then you're gonna be way more likely to go ahead and have them listen to anything else you have to say. Good luck. All right, folks, that's all I got for you. With that being said, heads up holidays right around the corner. If you did not get the chance yet to check out our shop. We have so many awesome goodies over there that make amazing gift ideas. And hey, if you're stuck trying to think of some gift ideas for that amazing Liberty lover in your life will have no fear Brian Nichols show.com forward slash shop stickers, T shirts, hoodies, backpacks, yard signs, and more. They are perfect for that freedom fanatic in your life. So again, Brian Nichols show.com forward slash shop. Go ahead, get something for yourself. While you're there, use code TBS at checkout for a discount applied to your order. Alright, folks, that's all I got for you. Tomorrow, we have a great episode to air. I'm not telling you who the guest is because it's TBD. So hit subscribe and working hit subscribe. Well, you can do a couple different places. Number one, if you're joining us here, we're 90 plus percent of you are joining us on the podcast version of the show. Anywhere you listen to podcast hit that subscribe button number one or number two. Where are you watch us on the video version of the show. Yes, you can watch us over on YouTube Odyssey or rumble regardless, hit that subscribe button and little notification bell so you don't miss a single time we go live and by the way, last week, we had a banger of an episode on Friday. If you missed it. No worries. I'm gonna include that right here. Mark Loeb liner returned to the show. IFBB pro we talked about what's the future for Magga Now that Donald Trump is coming back and it seems that there is actually some really stiff competition in the race with one Ron DeSantis. What's the culture of the GOP? Is it Magga or is it something else? We discuss all that and more so I'll make sure I see you over that episode. But with that being said Brian Nichols signing off. You're on The Brian Nichols
Disembodied Voice of Matt Ultan, Vocal Artist Extraordinaire 7:33
Show. We'll see you tomorrow for listening to The Brian Nichols Show. Find more episodes at Brian Nichols show.com
Transcribed by https://otter.ai
Check out some of our favorite episodes!
In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …
Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …
As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …
A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.
Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.
Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.
@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …
@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …
A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.
Glue your ideas to their brains: the sticky science of unforgettable communication.
Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.
Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.
Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …
Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …
Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.
Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.
The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.
Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr
@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.
Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.
Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.
Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.
Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …
Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …
@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.
In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …
Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …
Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.
Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …
AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …
@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …
@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.
Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …
@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.
In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …
Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.
A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.
Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.
After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.
Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.
Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.
@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.
Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.
Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.
Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.
Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.
@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.
@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.
@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.
The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?
After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …
Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …
The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!
How can changing your outlook help your mental health AND your career prospects!?
“I fear the country I love is becoming like the country I left.”
When people are best friends with other people, they usually stay at a company.
Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,
@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.
The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!
CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.
Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society
@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show
Using Cryptocurrency to Help Heal the World
Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …
On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!
On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.
Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.
Talking about difficult topics doesn't have to be as bad as we think.
Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.
Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …
When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.
How can dreaming big and focusing on bettering the individual help us build phenomenal teams?
Serving Your Clients By Being Uniquely You & By Bringing The Human Touch
On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.
In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.
Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.
GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.
Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions
Speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like.
Plus, why do so many folks seem to hate salemen?
Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …
How can selling different help you win more business?
Mass hysteria and weaponized hypochondria have no place in healthcare.
Eric Brakey and Brian Nichols break down the top stories of 2021!
"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."
Stop overthinking the sales process... remember that you're selling change!
"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."
Asking great questions. It is both a science AND an art.
How to grow your business and build your audience using the secret formula that elects presidents.
How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?
How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?
What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …
I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …
Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.
How do the top sales pros get to where they are? Hard work? DNA? A little of both?
How can using expert insights help you become your prospect's go-to trusted advisor?
Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.
Selling is half the battle... helping people buy is where we win!
How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …
On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.
Win Your Local Election: Tips and Strategies from Our Free Ebook
The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …
Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …
Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence
The Good, the Bad, and the Generous: @MrBeast Under Fire
Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show
Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas
Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can …
This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this …
Unveiling the TRUTH behind the COVID mask delusion
House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future
@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President
Big Changes & Exciting News - The Brian Nichols Show's Revamp!
Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her …
On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.
Harnessing the trigger events that turn prospects into customers.
How can giving someone the opportunity to be wrong help us win more deals?
Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.
There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.
How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.
@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects
On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...
Freedom makes sense because not freedom is not only nature... freedom is science!
On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …
Why adland has stopped selling and started saving the world.
Tolerance isn't blind acceptance. Nor is it tacit acceptance.
Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...
