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Oct. 27, 2022

612: Does Democracy Sell?

Justin Amash thinks Libertarians should take "democracy, the Constitution, and the Bill of Rights" as their messaging differentiators when trying to sell our ideas. Personally, I don't think that message doesn't address either of those concerns, but you tell me... Does democracy sell?

On today's episode, I'm joined riding solo, sharing my thoughts on Justin Amash's remarks at the LP of Illinois State Gala, where he proposed that Libertarians should take "democracy, the Constitution, and the Bill of Rights" as their messaging differentiators when trying to sell our ideas.


Is he right?


I can't help but think that if we follow through with this strategy, we'll end up selling a lot of things that are not inherently Libertarian—the same way that "Hope & Change" was a message that appealed to many people who don't know what they're getting behind when they hear it. 


The truth is that most Americans aren't really interested in hearing about democracy right now—rather, they're interested in security and prosperity for themselves and their families. 


Personally, I don't think that message doesn't address either of those concerns, but you tell me...


Does democracy sell?


Let us know down below in the comments!

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Transcript

Brian Nichols  0:01  
When we're selling liberty, what are our differentiators? Let's talk about that. Because thing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Folks, Brian, he was here on The Brian Nichols Show. Yes. Thank you for joining us on of course, another phone episode. I am as always, you're humble. Yes, joining you live from the Stratus ip Studios here in lovely, lovely Eastern Indiana. Don't let outdated technology or cyber attacks put your business technology at risk. Go to Brian Nichols show.com forward slash Stratus ip and go ahead and get your free Business Technology consultation today. One more time at Brian Nichols show.com. Forward slash Stratus. ip folks you need today one on one. I'm excited to have this conversation because I have been busy. First of all, I owe you an apology. I have not seen you guys for three days. Monday, Tuesday, Wednesday, I was out on the East Coast visiting the other day job HQ out in Philadelphia so was unfortunately unable to sit down have enough time to get some episodes out. But don't worry. We have some amazing episodes coming up for you not just the end of this week. But also in the next week. Also, I was very busy. This past weekend, I was the master of ceremonies up at the Libertarian Party of Illinois. They had their state convention slash gala had a great time up there. And also that leads to the question today of what we sell when we are selling our libertarian ideas. And specifically, what are our differentiators? So we're going to talk about that. But first, I want to go ahead and give a shout out to today's sponsor and that is right strategies. Now folks, if you are a candidate, or if you are a business owner, you know the challenges you face as you're going out trying to make a difference in not just the world of your business, but also if you're a kid in the world of politics. So what do you do? What What can you do to help amplify your message where both your voters but also your customers are spending their time will look no further we have a great partner for you. And that is right strategies, who's going to help specialize in the unique challenges of both running political campaigns, as well as running your small businesses in the digital landscape. And thank God they have a proven track record of helping clients win both their elections, but also growing their businesses using smart strategic digital marketing. Being a perfect partner to help you reach all of your goals. They have an amazing team of experts that will help you save time and money while amplifying your message to help you win your elections and also win in the marketplace. By the way they have a great SMS texting tool, giving you an efficient, affordable and smart means to focus your marketing budget giving you reach to 10s of 1000s of voters and customers giving a powerful impact on the outcome of your elections in business growth. So folks from social media management to expert graphic design work to marketing your product or campaign Heck, even helping build your brand and finding your differentiators right strategies can help put together a plan that makes sense for your goals and do so within your budget. So if you want to learn more about how right strategies can help you win your elections and grow your business head to the Brian Nichols show.com forward slash RS you're gonna get your free I said free every loves free campaign or free marketing plan report card. And again, all you got to do to make sure you get that is to let Morgan and the team over at right strategies know that I sent you again Brian Nichols show.com forward slash RS amplifying your message where voters and customers spend their time. All right, folks. So yes, back to today's episode. So first of all, yeah, I've been I've been busy. I've missed you guys like crazy. The world's been wild over the past few few days as I've been away. I noticed we had a couple of debates here. John Fetterman versus Mehmet Oz. That was interesting to say the least. It was very uncomfortable to see someone who obviously is struggling with their ability to speak in the terms of John Fetterman. Yes, a stroke will do that to you. And the fact that he's onstage, there's some folks who are cheering it. I'm of the mindset of what are we doing this is seems like it's borderline abusive behavior. Having someone who quite clearly is having trouble being able to articulate what they're talking about what ideas they have, what they're responding to, quite literally in real time. And as obvious to everybody that was the case. So yeah, I don't I don't really see. I don't really see that campaign going too hot for Fetterman. But don't worry, Democrats have called in Joe Biden and Kamala Harris to help save the day. So yeah, I know the Democrats are doing one last Hail Mary, but I think it's gonna end up turning out too late. If you are a fan of football whenever they do the last play of the game and the last team, it's got the ball trying to get the ball to the goal line.

They'll do anything they can, they'll start throwing screen passes back and forth. I feel it's gonna be one of those plays, but it's not the one that actually ends up going for the touchdown. It's the one that ends up being a fumble and then a big fat offensive lineman like I used to be back in the day ends up falling on it and the game is over. So that's where we stand with a lot of our political stuff. And then also, let's kind of turn that into libertarians, right? Hey libertarians this episode is for you, as most episodes are. So as at the LP of Illinois, first of all, phenomenal event, had a great time got to hang out with everybody else, the master of ceremonies. We had a C three guest speakers not counting the keynote speaker, which was one former congressman Justin Amash, who was the only sitting libertarian congressman, and he talked about specifically the the differentiators that he thinks are winning arguments for liberty for libertarians, as we're going out into the marketplace, if you will, trying to win, in this case, our political, political goals. And in this case, Justin had really three things that he said were the libertarian differentiators. And I don't necessarily agree, and here they are, but and I'm going to talk about why. So the number one, two and three things that Justin brought forth in terms of what we libertarians should claim as our own when we're doing our messaging, but also when we're going out, and we're speaking to prospective voters. And number one was democracy. And the idea of libertarians being the carriers of the classical liberal Founding Fathers approach to what democracy is right, that democratic approach. Democratic Republicanism is actually what Justin spoke about. And then number two was the Constitution. And number three, was the Bill of Rights. So that's all well and good, right. And I want to start out, I don't think that Justin is wrong with that being things that libertarians can get on board with that the Constitution, as Justin, rightfully says, is easily the most libertarian constitution you'll ever find in the wild, right, the bill of rights as a part of our Constitution and Amendment to the Constitution is again, part of the most libertarian document you're going to find. And with that, Justin believes that that should be something that we libertarians are carrying forward in our messaging, and that we can differentiate with the two different parties, Republicans and Democrats, because they're not really promoting that as their main things that they believe in. Okay. Well, first, first of all, I will say the Democrats have absolutely taken that to be that one of their main arguments going into the election voting for the Democratic Party is the only means of defending democracy, then that's the claim. Right? So I would disagree a little bit there with Justin. And I don't think that's really the case. I think, actually, you do see one party trying to make democracy, the calling card, but then to the other point Justin tried to make to reaffirm why he believes that these issues should be our issues are libertarian issues. And he said, Well, if you look at a majority of Americans, they agree with us. They like the idea of democracy. They like the Constitution, they like the Bill of Rights. And that's fine. But that doesn't mean that people will vote for things they like. And here's the truth. We have to figure out what it is that's going to push people to vote. Everybody likes ice cream. But you're not always going to sell ice cream on the fact that he just likes ice cream. The same thing is true with democracy and the Constitution and the Bill of Rights. It's one thing to just say, Yeah, we like those things. And we believe in those things. But people are not motivated and moved to vote for those things. So we're we now people are moved to vote on. Right. And we talked about this all the time here at The Brian Nichols Show, go NASSCOM, right. And we've been doing that when we've had candidates on the program. They're going out and talking to folks every single day, and what do we consistently hear? You know what, folks, if you listen to The Brian Nichols Show, if you are part of the 10s of 1000s of folks who join us every single month, then you know that the top issues we hear are number one cost of living, inflation, gas prices, I mean, just anything to do with the general economy, folks are scared. They're they don't know if they're gonna be able to pay for the bills, if they're gonna be able to put food in the grocery cart, if they're going to be able to do the extra things they want to do with the family. There's really hard decisions that families are going to have to make but seemingly feel it's beyond their control. Because a lot of those extra extra forces that are out there, they're impacting them directly, are things that are being done to them

that are beyond the political process like the Fed printing, trillions and trillions of dollars. So these are top of mind issues. Folks are really focused on that and again, not trying to pick on Justin too much but our folks really concerned right now with democracy, maybe injustice, immediate circles, but not in your average American family conversation at the dinner table. Now, if folks are really concerned about go down to the southern border, you're going to hear folks talk about the impact of immigration. And this is not a libertarian conversation about open borders, closed borders. It's a reality, though they're now that people down in the southern border of the United States are facing an immigration crisis. And it's not being discussed, nor is it being addressed. Go up to the the northern border, my home neck of the woods up in Northern New York, and you have drug cartels coming from the Canadian border, across areas of the St. Lawrence River into Northern New York, and then disseminating their fentanyl laced drugs into our communities. Again, we're not talking about libertarian answers to these issues, but rather that these are things that we have to talk about. And libertarians seem to like to avoid talking about the things that do end up being top of mind issues. So instead, what we need to do is, I think, focus on those top of mind issues. But it's, and this is the other part, too, it's not a one size fits all approach. Now. If you're running for president, I think there are certain things you should be focusing on, like those issues that we were just talking about here, like the economy, like immigration had, like our involvement, are we going to help lead everything to world war three, right with our involvement in the Ukraine, Russia conflict. These are things that a national candidate should be talking about. But when you're running for your local offices, when you're running for your state offices, you should be meeting people where they're at, say it on the issues they care about, I know, you know, the line at this point. But no, truly we need to meet people where they're at, on the issues that they care about. If you're a voter, you want to know that your your your candidate that you're passing your vote for, actually has your best interests in mind. We talk about this all the time, at least I did when I would leave my sales team. Everybody is tuned in to the same radio station, wi I fm. What's in it for me? If you're a candidate running for office, you need to be answering that question first. And if you're not answering that, that that question first for your constituents, you shouldn't be a candidate. We have to start start talking to people about the issues they care about, if we ever expect them to start caring about the issues that we care about. So I say all that I like Justin, I think Justin is, you know, easily and he talked about this right? If he Justin Amash can't be libertarian for the Libertarian Party. And who is and I'm not challenging Justin on his libertarian benefit. He's but rather, I am challenging the approach and our our focus, right and listen, who am I? All right, I'm a sales guy. I'm a sales guy who focuses on cybersecurity and telecommunications. I train business owners, I train sales teams, I trained individual sales reps, okay, I get it. I haven't sat in office for 10 years in Congress. Granted, he did so as a big art Republican, and he's trying to help us big L libertarians, I get it right. But at the same point in time, there are things that we use, and that we do in the private sector. There's something I talked about when I was on Tim Poole, right? We use the sales and marketing approaches that we know work in the private sector, and seemingly neglect to do so when we turn into the political sector. And as a matter of fact, many times in the libertarian camp, not only do we not do the sales and marketing approach to what we know works, we do the opposite. We try to feature and benefit people to death, we try to good idea people the death doesn't work doesn't sell what sells is meeting people on the issues that they care about where they're at, right on the issues they

care about, I got my own saying, right. But if we don't do that somebody else is going to. And what they're going to do is they're going to lead with fear and answer that emotional trigger that they've they've now started on that prospect. And they're going to they're going to answer it with their own solution. And if we respond to that narrative, we're playing their game, which is why we have to start sending our own narratives. stop responding to the narratives, the left and the right are setting for us to respond to instead, change the conversations go man, you want to see a job well done. Go check out some of our past friends here on the show. I say past friends as if they're not still current friends, Shane Hazel, freaking knocked it out of the park, in his gubernatorial debate down there in Georgia with Brian Kemp and Stacey Abrams and you want to see a textbook example of setting narratives Shame did not respond to the framing of gun rights, for example, as the way that Stacey Abrams wanted it to be framed as what shame did was framed the gun debate as saying, hey, you know, Stacy, that the most guns that were purchased over the past few years had been done by black black Americans. That That changes the conversation a little bit, right? That reframes the narrative versus having Stasi set some narrative about gun deaths and, and try to make some fear mongering statements how we have to ban AR fifteens and handguns and then soon we'll be butter knives. But instead of having to say no, no, we shouldn't do that. Because we have a second amendment and XYZ, why we're right. No, no, no, right? I'm sorry, Justin, again, constitutions, great. But that's not what people want to hear in terms of our respond to the narrative, what they want to hear is no stop. Everybody has the right to defend themselves. And as a matter of fact, the people who are defending themselves are the people who you are rightfully pointing out as folks who had been the most, not only focused against by their governments and fought against by their governments, but those individuals who now have an ability to defend themselves on par with those folks who in many cases were the ones who unilaterally unilaterally had the guns. So we're changing the conversation, we're changing the narratives. And it requires us to do so instead of responding and playing the same game that they're playing. So 16 minute episode, little bit shorter of an episode. I hope you guys got some value from that. And again, I just want to reiterate, I think Justin is a great voice for liberty. I think he's got a great, you know, head on his shoulders in terms of how to actually make political success happen when we get folks into elected office, how do we work through those channels. But in terms of our strategy, I think I think the sales guy here might have it right this time. I don't know, just my two cents, if you think so. I would love to hear about it. Please do me a favor. Number one, head down here below to our comment section. If you're joining us over on YouTube at rumble or Odyssey, let me know your thoughts. Am I in the right ballpark? Is this how we sell liberty? I think we've been doing it effectively here on The Brian Nichols Show. I know when I was on Tim Poole, I had literally like hundreds of folks, my inbox was flooded for weeks of folks reaching out both in the political world but also in the private sector world saying yes, thank you. I've been waiting for somebody in the Liberty world to talk about this kind of stuff. So I think we're doing something right. And I'm hoping if you guys get some value from that, well, hey, here's some things you can do to help support the show. Number one,

I've been really focusing on how can we give you guys a way to support the show while also getting something back and I said you know what, let's let's give you guys some stuff that you can go ahead and purchase and rockin were right. So here I'm actually wearing if you're joining us on the video version of the show, our magic money tree shirt and your link to the site so you can see it. With the Fed. The Fed has the tree if you want to go ahead and get the magic money tree shirt. Plus, we have a bunch of other shirts over at Brian Nichols show.com forward slash shop. Like we have our liberty legends shirt, we have our what happened in 1971 shirt. Now that's what I call tyranny with Klaus Schwab shirt, and our Michael Scott 2020 for sure and more, head over the Brian Nichols show.com forward slash shop but just do me a favor, make sure you use code TBNS at checkout, and you'll get a I think it's 15% discount 20% discount, I don't know that we'll check use the code. This is one way you can double check and just go ahead and use the code at checkout you'll find out there, but everything you go ahead and purchase over the proud libertarian shop. It all goes right back here to The Brian Nichols Show, but also to help supporting a libertarian business number one number two, for The Brian Nichols Show, there's a couple of different ways you can support the program and it doesn't have to be a $5 a month $10 A month kind of thing. Now if you want to do that, I encourage you head over the Brian Nichols show.com forward slash support, hit our Patreon option you can join us become a supporting listener. I greatly appreciate it plus you get behind the scenes scoop in terms of our morning sales huddle. Plus, I'll do a monthly q&a with you guys. So make sure of course when you're over there, submit your questions to me. Or number two, if you're like hey, I liked The Brian Nichols Show I checked out today's episode I got some value. Go ahead give me a one time Pay Pal donation. Even though PayPal is annoying the heck out of me. Apparently they put the $2,500 fine back into their terms of agreement for spreading misinformation. So yeah, we're gonna be looking for a different way to do that. But in the meantime, one time Pay Pal donation over the Brian Nichols show.com forward slash support $5 $20 $100 I don't care everything goes right back into the show. It means a lot to me because it means we can keep the lights on quite literally here at the studios for their Stratus ip studios. But number two, it allows us to have amazing conversations like we're having today allows me to go to events like I went to this past weekend so I can talk about things that I heard and things that I think she'd be doing better but also allows me to have guests on that I know you guys have enjoyed because it leaves you what educated, enlightened and informed. So with all that being said, thank you for joining us. I really really appreciate your guys's time. Thank you for your patience as I was out Monday. Tuesday and Wednesday. But I'm back and I'm excited to continue talking about how can we sell Liberty again, if you got some value from today's episode beyond all the different ways you can support the show the other way you can do it at $0 is just go ahead and give us a share to paraphrase slash steel Tim pools, expression be the notification, share the show with your friends. And when you go ahead and share the show tag yours truly wherever it is. Twitter, Facebook minds.com parlor. I don't know everything else out there. Just tag me at BEA Nichols liberty. Other than that, folks, thank you for joining us and we had some amazing episodes. Last week all go ahead and include them right here below. Go ahead, click the link, it'll bring you right to those episodes. If you're joining us, you're on the video version of the show. And by the way, as I'm heading out, make sure you hit that subscribe button and little notification bell so you don't miss a single episode as we go live. All right, that's all I have for you guys. And that being said, it's Brian Nichols signing off. You're on The Brian Nichols Show.

Disembodied Voice of Matt Ultan, Vocal Artist Extraordinaire  20:56  
We'll see you tomorrow, listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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