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July 12, 2022

543: Evolution 2.0 - Breaking the Deadlock Between Darwin and Design

Tackling the hard questions about evolution with precision, making it clear when information is proven with hard data and when it can only be inferred.

Evolution 2.0 chronicles bestselling author Perry Marshall's 10-year journey of in-depth research. As an Electrical Engineer, author of an Ethernet book and world-renowned business consultant, Perry connects the dots in a new refreshing way. He tackles hard questions about evolution with precision, making it clear when information is proven with hard data and when it can only be inferred.

 

This book will open your eyes and transform your thinking about life, evolution, and creationism. You'll gain a deeper appreciation for our place in the universe. You'll the see the world around you as you've never seen it before: adaptive, efficient, and incredibly elegant.

 

$10 Million Technology Prize: Origin of Information is one of the central problems in modern biology. No one knows where the genetic code came from; no one knows how the first cell developed. To solve this, the author has organized a Private Equity Investment group, Natural Code LLC. They are offering a prize, reminiscent of the X-Prize, for a natural process that produces coded information. The prize amount is $10 million USD!

 

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Transcript

Brian Nichols  0:03  
focusing on winning arguments we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Tuesday there so you're on the plumbing of Joe for another episode I am as always your humble host. Today we're gonna be talking about evolution looking at a little bit different of a lens than you're used to but before we get there I want to go ahead and give a shout out to today's sponsor at this point in time I hope you guys know him and I certainly hope you love him is the one and only McHale Thor from the expat money show head over to the Brian Nichols show.com forward slash expat why because you want to make sure that you can get your your Well number one I'm gonna scroll the top here you're gonna make sure you protect the money there we go. You work so hard to earn from those ambulance chasing lawyers, nefarious creditors and greedy unjust governments. Why? Because our good friend McHale Thorpe over at the expat money show he's bringing on hundreds of experts who are going through and helping you protect all that money that you've worked so hard to protect. And by the way, he helps people just like you who want to invest internationally. There we go secure second passports and residencies eliminate the tax bill and take advantage of offshore structures so you can travel the world freely and never have to worry about money again. And oh, by the way, the expat money show is also hosting the expat money summit taking place November 7 through November 11. Five days 30 expert speakers, and just one of those keynote speakers happens to be the one and only Ron Paul. So head over to the Brian Nichols show.com forward slash expat and get your free. Yes, I said it one more time free virtual summit tickets today. Alright, folks, so on to the episode today. Yes, we're going to be talking about evolution and helping me do that is Perry Marshall Perry, welcome to The Brian Nichols

Perry Marshall  1:58  
Show. Great to be here. Thank you for having me on. Sounds like

Brian Nichols  2:02  
thank you for coming on the show. And I'm looking forward to this conversation because you just wrote a book evolution 2.0 We're digging into the topic of evolution. Now. Yes, we do have some folks here who we talked about beforehand, they're probably more in the conservative Christian camp and that that's okay, everybody here. This is a great conversation with everybody needs to bring all I think voices and ideas to the table. Let's have that a great conversation. In this case, I would love to hear more about evolution 2.0. But first parry, do us a favor, introduce yourself to the audience, and what brought you into this world looking at the world of evolution.

Perry Marshall  2:33  
So I'm a business consultant and an entrepreneur. And I'm also an electrical engineer, and I'm a pastor's kid, along with my brother. And I went into business. And he went into ministry. And he was a missionary in China 18 years ago. And I went to see him. And he says, You know what, Perry? I don't believe any of this Christian stuff anymore. And I'm done. And I'm don't want to be a missionary anymore. And I'm gonna go back to the United States in a month or two. And I'm like, what? And we got into this argument. And I said, Brian, look at the hand at the end of your arm. This is a nice piece of engineering. And I should know, because I'm an engineer. You don't think this is an accumulation of random accidents? Do you know he goes, hold on. And he just came right back with me said, Look, if you got a million falcons, all you need is a DNA copying error. And once in a while that's going to make their eyes see better, and it's going to out hunt the other falcons, you don't need any designer, you just need enough time and chance it's gonna happen. And I, I just kind of stopped and I thought well, I've never actually studied this topic of evolution that we're just arguing about right now. And on one hand, I know that a whole bunch of biologists would agree with him and not me, and they're probably not stupid people. So I probably need to take that into consideration. On the other hand, I like I thought about everything that I knew about engineering. And I couldn't think of anything I knew from 20 plus years of engineering that made what he said makes sense. Like we're copying errors. You're saying copying errors make better eyesight? Like, I just, I can't think of anything I've ever learned that would back that up. So I made a decision right there in the moment. Dude, stop arguing with your brother. You're not going to change his mind. Not today anyway. And you're just making your little vacation to China miserable. So how about when you go back home? You you figure this out? Maybe the biologists know something you don't maybe you know, something the biologists don't know. But I said I'm gonna find out and I was really serious. And I started buying books like you can see them all. They're all over my office here. And man did. It was way, way, way, way more fascinating than I had ever suspected. It was a way more interesting than the normal argument was even considering. And so that's how evolution 2.0 got started.

Brian Nichols  5:23  
Wow, what a jury now I too by the way, I'm also a pastor's kid fellow PK over here. So yeah, I was we my my wife and I were driving through a rural Indiana and I saw signs for vacation bible school and I said, Ah, that brings back memories sweet, sweet memories of Jonah and the whale. Yeah, good times also VeggieTales for anybody playing on in the game. Good stuff there. Also, I played tuba. And back when I was in marching band, inevitably I'd get asked at least, you know, two or three times a parade. Can you play the VeggieTales theme song? I was like, Of course I can. So that was always a good time. But anyways, back to the conversation of evolution. So yeah, this is a conversation that took place, not only I think, with every kid who's likely gone through Vacation Bible School Sunday school, or has at least, you know, been aware of the, you know, the evolutionary versus the Creator story. And this has been a very sensitive topic, I think when you look at the way that it's been approached, because it's almost been like it's it's a or b, it's black or white. It's yes or no, there is no room for nuance, there is no room for digging into well, maybe it's a little bit of both. Maybe there's stuff that we can't explain. But we do see things happening in a very consistent manner. What were you uncovering Perry's, you're walking through some things that maybe open your eyes.

Perry Marshall  6:38  
So it took me about two weeks to figure out that if all you're going to do is go to borders, or Barnes and Noble or some bookstore and take the books that are sitting there on the shelf there about the creation, intelligent design evolution debate, you are not going to get the whole story, you're gonna get polarized talking points, where everybody's thing makes sense within their particular picture. But then if you step outside of that picture, there's a lot of stuff that they're not telling you. And so within a few weeks, I was going deep into science, literature, and peer reviewed papers and actual research, rather than just taking the popular digested version of things. And it got more and more and more interesting, because what I found was the popular positions, were all butchering the conversation, and they were leaving the most important stuff out. And I found that the truth was really somewhere in the middle. And it wasn't, I wouldn't even call it a compromise between the two, I would say that it was actually much more interesting than either side was even talking about. So for example, I found out that cells can rearrange and rewrite their own DNA in not just weeks or years, but literally hours, I found that every cell in existence, every cell in your body has the ability to modify its own genetics. And when you put, it could be corn plants, it can bacteria, it can be viruses, it can be human beings. When you put organisms in stressful situations, they adapt with an incredible capacity that's beyond anything humans have ever engineered. And so I was like, Why isn't anybody talking about this? Like, why did it it really took me a couple of years to get to the treasure trove of Oh, dude, like, I can tell you where some serious bones are buried. And and I just I said we have to have a whole new conversation about this topic.

Brian Nichols  8:59  
Yeah, well, okay, we're gonna save obviously, a lot of a good good stuff for folks actually go purchase the book, which you can go ahead and purchase over on Amazon, we'll make sure we include that link, by the way, folks in the show notes. We'll touch on that the end. But let's talk about some of the areas that you were surprised in terms of where people have been maybe trying to keep the conversation from actually being a conversation and rather present only one narrative over the other.

Perry Marshall  9:26  
So one area that I thought was really interesting was the question, Where did life come from in the first place? And so some people would say, Well, God did it. You know, it has information it has intelligence, only an intelligent being can do that. And then on the other side, you have people say, well, there was a warm pond and a lucky lightning strike and a in a in a lucky RNA strand and it started replicating and why you've got to sell. Now when you dig down into the origin of life question what you'll quickly find out if you're reading anybody who's honest, is that nobody really has any idea. And, and what I wanted to do was rather than just say, oh, therefore we can't figure it out. God did it. I was never very fond of that approach. Because, okay, think about Isaac Newton sitting under the apple tree in the apple falls on his head. And, you know, we've all heard that story of like he, he said, Well, something must have pulled that down. And maybe it's the same thing that keeps the moon in orbit. And he was right. And he discovered gravity. And if he had sat there and said, Well, God did it. We wouldn't have Isaac Newton, we wouldn't have gravity, we wouldn't have calculus, we wouldn't have modern physics, right? And like, so God did it is in science isn't really a very helpful answer. I started to see God's role in this as being almost like a North Star kind of thing. Like, we live in a divinely ordered universe. But the rest is for us to discover. And so I put together the world's largest science research prize for fundamental science. It's called the evolution 2.0 prize. And it's a search for the answer to the question, where did the genetic code came from? Because the genetic code is information. And information is a very different kind of thing than gravity, or a steel ingot, or a hunk of plastic. Information is immaterial. And so we're like, where did the instructions in the genetic code come from? You can't say, oh, well, evolution produced it, because you have to have a genetic code for evolution to happen in the first place. So there's a there's a chicken and egg problem. And so I put together a group of private investors, who put up $10 million. And we announced it three years ago at the Royal Society. And I have judges from Harvard, Oxford, and MIT. And every week, I get emails from scientists who are seriously discussing this question with me about where did the genetic code come from? Where did life come from? And I, rather than picking a side, I said, Let's insist on empirical facts. You don't just get to tell a story. You've got to come with data and information.

Brian Nichols  12:30  
So when you're having this conversation with the scientists now this, this I'm sure opens up so many different conversations that you can go the rabbit hole of whether you can go the creationist route, that could be any name, your religion, Christianity, Judaism, Hinduism, Buddhism, I mean, there's always some creation story creation story. There's also which has become much more popular nowadays, like the Ancient Aliens of theory, where we are the descendants of this greater being, which almost goes back to this, this coding, right word of the coding come from? And then there's the evolutionary conversation which now to your point, there is that question, though that where does it come from? So now I have to ask, and I'm not sure this isn't the book, but I don't want to do any spoiler alerts. But what's the conversations you've been getting? Where are scientists starting to lean more towards where the actual codes come from? Or do we not have an answer yet?

Perry Marshall  13:23  
So well, we don't have an answer yet. But a conversation that's really opened up, especially in the last five years or so, is a conversation that I will label cognition. And intelligence can be a synonym for cognition, agency, consciousness, those could all be synonyms for cognition, but cognition is a it's a very clean word. It's used very frequently in the scientific community and for, I would say, 100 years, it was kind of taboo, or frowned upon to treat life itself, as though it is intrinsically intelligent and intentional. The story would always be more like, well, humans are intelligent and chimpanzees are sort of intelligent and your dog is a little intelligent, but, you know, we're not going to we're not going to treat individual cells or plants or bacteria, like they're intelligent, but there's a fabulous, fabulous TED Talk by Bonnie Bassler called how bacteria talk. Bacteria are intelligent bacteria have words like you and me, in us in them and they talk to each other. And like when you get like ever had one of those, like autumn days when it's really cold outside and you go out and you come back in, you're like, oh, man, I don't know if I should have gone outside today. I I'm coming down with something. Well, you didn't catch something when you went out If you didn't catch a cold or the flu when you went outside, it was in your system for weeks. And they were sitting there going, is it time yet? Is it time yet? Is it time yet, and while you're outside and your immune system was distracted to go, okay, now's the time and they attack. And all of a sudden, like, you get sick, like within an hour or two, that's called quorum sensing. And a conversation that is opening up in biology Now that wasn't going on a decade ago, is that all cells and all living things have some level of cognition. And they're intelligent. And personally, I think, in order to solve the origin of life problem, we're actually going to have to solve the consciousness problem. Yep. And the issue with consciousness is honestly, nobody really knows what it is like, like, I'm talking to you, and I'm having an experience inside my head. And Brian, you're talking to me and your experience inside your head, and so are the people listening. And nobody knows how to quantify that, how to reproduce it. Nobody knows how to create sentient beings. Nobody knows where consciousness comes from. But I believe that consciousness is fractal and it goes down to the very lowest levels of life. And all of my study and reason, and you know, I've been I've been working on this 18 years, I think you have to solve the consciousness problem, first to solve the coding and the life problem, because I think life is actually consciousness first, chemicals in code second, not the other way around. And that's a complete reversal of the standard story. In fact, I published a paper a year ago in progress and biophysics and molecular biology, it's called biology transcends the limits of computation. And what that paper says, is that biology has gotten cause and effect backwards for 100 years. So yeah, I don't mean to offend anybody. But I think we've been barking up some wrong trees for a long time. Now.

Brian Nichols  17:09  
I open so many questions. And I think you're spot on Perry. Because the the idea of consciousness of cognition, it is so hard to define. And frankly, I don't think it is possible to define I know, there's been so many studies, I know, I think there was one particular study where they actually measured the weight of somebody on their deathbed before and after they passed. And they noticed there was actually a weight of them that that dissipated immediately after death. And there's the idea is that is that the weight of consciousness? Right, and there's, there's so much to what eat? What is it? Is it energy? Is it the? I mean, is it something that we haven't even discovered yet? I mean, I know we're, we're talking right now about the James Webb telescope that's out there, right? And all the new things it's gonna be discovering, but like, is it possible that there is just something out there? That is, that makes consciousness and yet we just can't put it into words yet? It just hasn't. I won't say we haven't discovered it yet. But because we all know it's there. We don't know how to verbalize what it is we're experiencing? Well, if

Perry Marshall  18:16  
at the very, very least, there is something akin to completely undiscovered law of physics that makes such things possible. I think there's kind of a war in science between people who insist that the current laws of physics, as we know today are basically pretty close to the answer. And I think there's a whole bunch of other people who are saying, No, you are completely missing something very, very, very big. And, and that, that conversation constantly revolves around information consciousness agency, and I'll add a comment. So if you sort of like put on your Jordan Peterson hat, and you know, he's been People like him are always talking about, well, what is the symbolic meaning of a story, or what's the archetypical significance of a story? All of that is about symbolism. And if you, if you go to look at my prize, and what it's all about, it's looking for, where does the ability to to assign meaning come from? Because a jinn like a letter and then genetic code, it's three codons together that mean an amino acid and then you string some of those together and those mean, the building of a protein, and it's all about meaning and, you know, all religious views and like, the whole kind of religious framework in general, has always been concerned with meaning and symbols. And, and the truth is, you can't understand any of this without a sign meaning. It's just I think a lot of people they assign meaning and make assumptions without even realize what they're doing. And I, what the religious view does is it gives you for the tools for understanding what exactly that you're doing, and realizing that you're doing it.

Brian Nichols  20:16  
Yeah, one thing I'm gonna go back to really quick. And you mentioned this feud in science, where there is those who seem to be eternally curious, and those who are not how I mean, how huge is that right now and what we've seen over the past few years with the COVID conversation with those who have been eternally curious in the conversation about the COVID pandemic, and those who are like, no settled sciences, you know, anything else, you're a heretic to fast forward. I mean, Dr. bidjan, when he was in the program, he was talking about how there's too many folks in academia who are afraid to utter the F word freedom, they're afraid, right? Isn't that scary? And he says, We need to have more folks who are on saying the F word. Because at the end of the day, if you're not comfortable, and being able to talk about these sometimes controversial, and sometimes very humbling ideas, because frankly, it makes us have to acknowledge that there's a lot of stuff we don't know, I think, an imperative, I know we have to wrap, right. It's looked at time already getting hard pressed here. But one of the things that it hits me when we see this in the political conversation is the arrogance of humans, and that we think we can have the the answer for everything. And yet there is so I mean, infinitely there's infinite amounts of stuff that we do not know. And we will never know. And yet we think we have the answers. It just, it does baffles my mind sometimes that we can be so so you know, with our hubris and go out there with our ideas and think how confident we are when there is so much we don't know. But I'll get off my soapbox. Now. Perry, what would you say are some final thoughts here that you want to leave with the audience, particularly as it pertains to eliminate evolution? There it is to point out

Perry Marshall  21:57  
a Brian, fairly early in my journey through evolution 2.0, I came to a startling realization, which was, fundamentalism is not a religion. It's a personality type. And you could be a fundamentalist atheist, you could be a fundamentalist evangelical Christian, you could be a fundamentalist Islam, you could be a fundamentalist anything. Okay? And what what a fundamentalist personality, and I'm not using the word in a complimentary way, okay. But at the root of it is an addiction to certainty. Like, I want to know the exact answer. And I am only comfortable with exact answers. Well, if you go deep enough, in science, you will figure out that if what you want is exact answers and certainty. Science is not a very good profession to be in. Because every 50 years, in any branch of science, something gets violently turned upside down. Right? Like it happened with physics with equals MC squared and relativity in it. It didn't invalidate traditional physics, but it showed that it was very incomplete. And this always happens in science, okay. And I think there are a lot of sophomoric people in science, who they try to present an appearance that we've got all figured out, but you will always see the foundations crumbling beneath them. I'll introduce another word mystic. And I don't mean mystic in a derogatory way, I mean, Mystic in the sense of a person who is comfortable with mystery, and is able to embrace it, and is actually in some ways, more interested in questions than answers. And I think if you want to keep learning your whole entire life, and you want to maintain your sense of wonder, you need to be a mystic.

Brian Nichols  24:06  
Oh, amen. And you know, what is great because we talk about sales and marketing here on the show quite often, when we talk about makes a great salesperson, folks, eternal curiosity, you have to be eternally curious about your customers. And by the way, Perry, I do want to go back to one thing you did bring up there, you're talking about isms, not being necessarily a good thing that just struck a chord. There's a very famous scene here and a very great movie, I think that summarizes that quite well take a lesson.

Unknown Speaker  24:38  
or anything for that matter. isms, in my opinion, are not good. A person should not believe in an ism. You should believe in yourself. I quote John Lennon. I don't believe in Beatles. I just believe in me. The point there after all, he was the walrus. I could be the walrus. I still have to bum riots up on people.

Brian Nichols  24:59  
All right. isms are not a good thing. And as a matter of fact, yeah, you should believe in yourself. Perry Marshall, thank you for joining us, where can folks go ahead and find you if they want continue the conversation, but also, if they want to go ahead and check out evolution 2.0, where they go ahead and snag that you can

Perry Marshall  25:13  
go to Evo two.org, get sign up, you get three free chapters of the book, you get on our email list or a podcast list, and the books@amazon.com. So go to EVO, two.org, e v o number two.org. And you sign up right there in the homepage in the adventure will begin. And I promise you, the rabbit hole goes very deep in in our world, we have very respectful conversations about the most important questions in the world. And they're fun and enjoyable. And they're for curious people. So really glad you had me on man.

Brian Nichols  25:48  
They absolutely. Now Perry, thank you for joining us. And folks, if you enjoyed today's conversation, please do me a favor. Well, number one, go ahead and give it a share. Because I think there's a lot of folks out there who want to hear this conversation. But number two, go ahead and reach out to Perry tell him that you heard him here and The Brian Nichols Show. I know, all my guests love to hear from the audience. And especially when they're saying, you know, hey, I really enjoyed not only your appearance, but then they continue the conversation. Because at the end of the day, that's we're trying to do we're trying to educate, enlighten and inform that requires us to be yes, eternally curious, and and go in and try to find some answers even though we might not necessarily discover them. So with that being said, Folks, if you enjoy the episode, as I said, go ahead and give it a share. And by the way, I'll make it easy for you. If you want to go ahead and learn more about today's episode, click the artwork in your podcast catcher, it'll bring you right over to the Brian Nichols show.com where you can find today's episode the entirety of the transcript from today's episode and oh, by the way, we have the video version of the program as well folks, so if you have not checked that out yet, it's right there of a Brian Nichols show.com. And when you head to YouTube, hit that subscribe button and little bell so you don't miss a single time. We have an episode air Yeah, five days a week. How about that, folks? All right. With that being said, thank you for joining us on today's episode. It's Brian Nichols signing off for Perry Marshall. We'll see you tomorrow,

Unknown Speaker  27:01  
listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com

Transcribed by https://otter.ai

Perry Marshall Profile Photo

Perry Marshall

Author

Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine.

At London's Royal Society, he announced the world's largest science research challenge, the $10 million Evolution 2.0 Prize, staffed by judges from Harvard, Oxford and MIT. He is a published scientist and aims to solve the #1 mystery in Artificial Intelligence and life itself.

His reinvention of the Pareto Principle is published in Harvard Business Review. NASA’s Jet Propulsion Labs uses his 80/20 Curve as a productivity tool.

His Google book laid the foundations for the $100 billion Pay Per Click industry. Marketing legend Dan Kennedy says, “If you don’t know who Perry Marshall is — unforgivable. Perry’s an honest man in a field rife with charlatans.”

He has a degree in Electrical Engineering and lives with his family in Chicago.

Web: www.perrymarshall.com || www.perrymarshall.info || www.evo2.org

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628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can we do the same thing in the world of liberty politics? Can we sell m…

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Dec. 19, 2022

646: How to Make Compelling Arguments that Win Over Voters? Expert Ti…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

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March 3, 2022

454: What's the DNA of a Top Sales Pro? (with Tim Wackel)

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

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Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Feb. 1, 2023

672: The TRUTH Behind MrBeast Helping 1,000 Blind People See For The …

The Good, the Bad, and the Generous: @MrBeast Under Fire

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Jan. 9, 2023

655: Standing Up for Small Business - The Inspiring Story of Beloved …

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

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Dec. 13, 2021

406: The Human Element (feat. Brian Nichols)

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

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Dec. 15, 2021

407: How to Build a "Dream Team" -with Dane Espegard

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

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March 16, 2022

462: Talkin' Politics & Religion Without Killin' Each Other (with Cor…

Talking about difficult topics doesn't have to be as bad as we think.

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend years learning how to persuade others and still don't get it right!

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear in response to COVID, organizations like PANDA have been workin…

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to connecting like-minded individuals who want to be part of so…

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. Patrick Moore is one of the co-founders of Greenpeace…

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I find i...

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of my favorite conv...

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it ...

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications of that endorsement.

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy and harm innocent people.

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping things make ...

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing truth, shaping cult…

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with Brian Nichols on The Brian Nichols Sh…

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front lines.

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting…

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your journey towards creating the life…

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success a…

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth an…

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic power.

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting bogged down in philosophical debates.

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant society.

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their voices heard in …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance companies prioriti…

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global econom…

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America might be next.

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence over ideological purity …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more agents to euthanize a fa…

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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Feb. 12, 2025

942: Why Your Friend Group Might Be Holding You Back

Discover how your social circle might be secretly sabotaging your health goals and why the uncomfortable truth about outgrowing friendships could be the key to your long-term success.

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Feb. 17, 2025

943: Common Sense is WINNING (4 Viral Moments Show Why)

Brian examines four viral moments that perfectly demonstrate why political hysteria and theatrical outrage are losing their effectiveness in American politics, as common sense approaches gain momentum with voters.

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Feb. 28, 2025

945: What Is RFK Jr Doing at HHS? | The Plan to Make America Healthy …

RFK Jr's appointment as HHS Secretary promises unprecedented transparency in America's food, pharmaceutical, and healthcare industries that could eliminate chronic disease and fundamentally transform public health.

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