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April 20, 2022

485: Theory of Constraints Economics: Reality, Freedom and Progress (w/ Jorge Gonzalez Moore)

The only truth is reality. Unfortunately, it is often the first thing to be forgotten.

On today's episode of The Brian Nichols Show, I'm joined by Jorge Gonzalez Moore (Author of Theory of Constraints Economics: Reality, Freedom and Progress) where discuss solutions available to solve our societal and economic woes:

 

"And this is a thing in theory constraints... As you have a system and you need to understand the system. What you want to understand is, what is the core problem, or the constraints of the system.

And all the rest are just undesirable effects of that a fundamental constraint, or fundamental core problem. Okay, let's start listing all the undesirable effects that we see in our daily life dealing with economics.

 

And so the starting point is to list those sets of symptoms. And then, well, the end result, if we're able to find the causality between each of those symptoms, should be the core problem.

And that's where we need to focus everyone to find a solution. 

 

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Transcript

Brian Nichols  0:08  
focus on winning arguments for teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, have you ever folks, Brian, you're on The Brian Nichols Show. And thank you for joining us on of course, another fun episode, I am as always your humble host. And today we're gonna be talking economics, and we're gonna talk to you about the theory of his string economics, independent verification of Austrian economics with me today, Jorge Gonzalez, more welcome to the program.

Jorge Gonzalez Moore  0:47  
Thank you very much. So pleased that you are having me your program.

Brian Nichols  0:51  
Thanks. Absolutely. Well, thank you for joining me today. And I definitely appreciate you being so quick to turn things around, I sent email what my time this morning was around five or so in the morning, you responded quite promptly. And here we are, it's 10 o'clock your time God bless your recording, I was late because I had a call went a little bit over for the day job. So I already was walking in here with my tail between my legs. But you you are joining us today, because you're bringing a lot of value in terms of approaching Austrian economics and making it very tangible in terms of making things actually better. Especially we're talking about where we see some of the problems right now, especially in our economic system. But before we get there, all right, I'm gonna give you a chance to introduce yourself to The Brian Nichols Show audience. So who are you and what brought you to this world discussing theory of constraint economics here on The Brian Nichols Show?

Unknown Speaker  1:41  
Well, well, first, first of all, again, thank you for having me. And well, my name is Jorge Gonzalez more I am an engineer. And since I was in university, I learned Theory of Constraints, I had I have to say that I actually forgot about it until I was then working in different companies. And then you sense that things especially if the company is quite large things don't always go the way it should you intuitively know something's wrong, something doesn't make sense. So, I went back to the books and to study. So, in essence and and just to give a bit of context, what theory Theory of Constraints is or TOC as it is commonly called, in essence is a maybe people that have studied some statistics, they will be a knowledge knowledgeable of something called the Pareto Principle, which is what they call the 8020 rule or the important few and trivial trivial many. So, and that is very true to a independent variables. However, what theory constraints does is to realize that for the pendant variables, which is a system any system and accompanies a system and even want to look at economics, there is a system. So, they the criticality is even is much larger. So who created theory constraints, a physicist by the name of Eliyahu Goldratt. So he came up with this idea, and through the years a him and of course, all of his collaborators, and people that have studied here constraints have come up with different solutions for things or for areas in any company having to do with operations, sales, projects, etc. So, what are the key things to understand about theory constraints, and if I have to define theory of constraints in one word Galder defined it is basically four. And if you have to define any two words is focus and leverage. So, the whole point is that if you have a system, and it is even more critical, when you have dependent variables, it is not that 20% of your classes will have 80% of the effects, the effect is actually much larger. So in essence, point 1% of your costs will have 99.9% of your effects. So this has a profound meaning, in essence, because it tells you what I mean, it tells you that you need to focus and also on what our where to focus, and it is tied to the scientific method, because it implies the causal effect causality. So understanding what causes what, and also it gives a sense that any system is actually simply simple. If you understand the system of course, if not, but you don't know the causality, you will know the cause and effect. So you will start dealing with that is quite complex, which is usually what you get from any person when asked about a company or a system or a process or that's complex, and its complexity. because we don't understand the causality, but once we get there, it gets much, much simpler. So what I do in my professional career is we'll try to apply theory constraints. But I've always been surprised why it is not taken more seriously, if you like. So my determination was, well, why don't we try to solve using this tool, something that we all see every day. And well, the economy is something that we all need to endure every day. And if we can do that, then while people will start paying more attention to to see, but also they will start understanding what they actually live. And that's where I came to study economics, and of course, Austrian economics. And I think that for for those of you who see the program, you understand difference when anybody says Austrian economics and not just Ganesh in economics or something, something else, which is in my opinion, not actually economics. So I don't know, of any any, any opinion on that. But that that's that so I believe, we should see it should be or should in economics. But anyway, so

Unknown Speaker  6:17  
Theory of Constraints has many tools. So it has the five focusing steps. It has the current reality tree, or future reality tree. So the one I picked for this paper, which actually the paper is based on a book I wrote last year, is the current reality tree. So the whole point of the current current reality tree is for you to list all all what we would call problems, but in reality is undesirable effects. And this is a thing in theory constraints. As you have a system and you need to understand the system. What you want to understand is, what is the core problem, or the constraints of the system. And all the rest are just just undesirable effects of that a fundamental constraint, or fundamental core problem. So the way I can I can, or I started working was okay, let's start listing all the undesirable effects that we see in our daily life dealing with economics. And so the starting point is to list those set of symptoms. And then well, the end result, if we're able to find the causality between each of those symptoms should be the core problem. And that's where we need to focus everyone to find a solution. And that is called worth trying to propose a direction of the solution. So what I did was to list what we see day in day out. I mean, what do we say in the in the economy as it's run by all the states, all the governments, we see bailouts, we see the bank loans, creating money basically, out of thin air, we see a reduction in capitalization rates. We see misallocation of capital, depletion of natural resources, corruption, erosion of institutionality, we see inflation. We've seen stability, injustice, less freedom, no hard money. I mean, so I listed all of this. And when you try to go about a finding the cause and effects a for each of these, or trying to tie them together to see what causes what the core problem that I found, which actually is just and that's why I call it an independent verification of Austrian economics, which is something that the Austrian economists have already said, is, look, the issue is that we don't have a hard money. So the money is a state owned. And because of that, you cannot actually save the fruits of your honest work. And without that, you are changing people's time preference. Also, because money is state owned, well, the government can decide who you transact with or not. They can decide the interest rate, they can always print more money they can, they can create out of nothing in order to finance Well, anything or everything that needs to be finance. And also each intervention that the government does, as you see it in that current reality tree only causes further issues, further troubles further problems. So what's the direction of the solution? If we understand that that's the core problem that money's state owned? Well, the direction of the solution in my opinion is to assign property rights. So the only way that you can get hard money is that you assign the property rights to that hard money, meaning that it cannot be seized, it cannot be taken away from you. And you can actually keep the honest fruit of your work. And while the solution is already available, it exists. Opinion is Bitcoin, it's decentralized, it can be a reserve of value, you can carry it anywhere, you can transfer it almost instantaneously. So I think that base approach of using TOC

Unknown Speaker  10:41  
it's, it's beneficial, because it's a way of understanding the system dynamics. And again, toc is nothing more than system dynamics, understanding the system, understanding how it works. And then because you understand how it works, well, why should you focus all your, all your effort if you want to make a change. So in a nutshell, that's basically what the book is about, and what the paper is about. And about the paper, well, I want to make a contribution to the body of knowledge of the OSI. So this is a draft a, so I'm working on it, I have received both a positive feedback, but also received some very hard harsh critiques. But all the criticism that I received a, I'm always I always review that that criticism, and is because there is no actual understanding of Austrian economics. And people have, I mean, they are more like in the living in the condition world, if you like, rather than on a proper review of what human action is, which is I mean, for me, the economy as is not nothing, not more than or it is the human action. And it's your is the is the preference of each individual. It's about those, those social cooperation of people do specialize in what they do. And of course, it only works if you can guarantee private property. And of course, your first private property is your life. Also, if there is equal treatment under the law, I mean, those are fundamental things that we need to have for, we want to continue progress. And maybe just a bit of context about the book, the book is more, it's also about explaining where we come from, as civilization as a civilization. Because usually people are saying, well, times are bad, everything is going wrong. But if you go 200 years ago, I mean, life was really bad. And if we go 1000 years ago, it was, it was miserable. So it is about understanding where we come from, what has been the basic or fundamental things that happened 200 years ago, that enable humanity to become richer, wealthier, and not just about money, because you can measure it in longevity, health. I mean, those are things that have improved tremendously in the past 200 years, 100 years, 50 years. But what has been the underlying causes for that to happen? Well, again, that some people were able to preserve the fruit of their honor on his work, they were able to invest that they were able to save, they were able to keep a dare initiative in order to produce more goods, more services at a better price for all the other people and of course, trading with each other in order to do to get where we are. So that's basically it.

Brian Nichols  14:16  
That's basically it. Why I wrote down a lot of notes there, so don't worry, I've been like keeping up. Here's the common school. So the one thing I circled, and I hear a lot of similarities, especially in the world of sales, and obviously we bridge the world here right with The Brian Nichols Show, we talk about bringing the world of sales and marketing to the world of politics, focusing on what not winning arguments, but winning hearts and minds. And we do that by focusing on what are people's core problems? We start off by asking questions, figuring out really peeling back that onion, what is the core issue that is driving the person to be in whatever situation that they're in whatever problem they are facing, and then to be able to build that solution, but it's in I always use the analogy. It's like going to the doctor's your doctor doesn't go in and you say, Okay, I'm sick. And here's what's wrong and they just give you a pill. Now they're going to ask you some questions, they're going to ask those questions to figure out what specifically what symptoms you're experiencing, and maybe what's causing those symptoms so they can have a better diagnosis. And that's what you're doing here, then that's frankly, what we need to have done, when it comes to actually talking about economics and bringing it to the real world. And you started off. And you mentioned this, making it simple. And I talked about this all the time. I'm in the world of technology sales, that's why I was late for our call today, I have a call when they're over. And you know, one of the most difficult things is taking oftentimes very complex cybersecurity solutions or complex business continuity solutions, and making them easy to understand for your average person. Because unfortunately, a lot of the folks that I'm speaking to they it's a one or two shop person, house for it, you know, one guy, he's going to be focusing more on the strategic, the other guy is more on the operational, but you know, neither is maybe a cybersecurity Pro. So it's being able to take this and make it simple. And show not only why it makes more sense to talk about it with us, but then to show how we can help make them have a better future, build that real reality and make it real. And one of the things that you brought up here, and as I was going through and reading your paper here, the the overarching theme, that seems to be the best, the best news we can look forward to is the reason we've seen the advancement of right now freedom. And really, this is the culmination of technology and the fact that we have Bitcoin as the means to really get away from this Fiat government money. That's been the ultimate almost, you know, launching off point to have now this become almost a reality where before it was more well, this could be nice. If we can have some form of private money now it's there. And now, to your point, it's all because of the technology advancing. Where else can this go? And that's that's the thing. I think we as a, you know, a group of liberty lovers out there, we can start to build the conversation on the offensive. You know, this is where we are today. 2022 The technology is advancing exponentially. What's it going to do to help us advance freedom across the board with technologies we don't even know exist yet?

Unknown Speaker  17:12  
Absolutely. So I think you're spot on. I mean, this has been possible. With the technology, technological advances. And technological advances are core only, again, if we are able to free people to take the endeavors that they need to take. And those are never in there. I mean, freedom, liberty, at the end of the day is just one side of account of a coin, that on the other side has accountability. So you're free, but you're accountable of the decisions and the consequences of those decisions. And that that's, that's what I think intrapreneurs and people that take initiative do understand very well. They do take the risk, they measure the benefits, but they carry the costs if things don't go well, but thanks to them is that we have been a improving technology to a place where actually now you can have a reserve of value that goes in your pocket. So who would have thought about that? I mean, 20 years ago? I mean, yeah, some people were thinking of it, but they have they have not yet realized that. So yeah, technology is fundamental. And the only way to keep improving technology is by A is worth making sure that the incentive for people to create, develop, and keep and make that technology available. Is there. So if the incentive is not there? Well, it's going to be quite tricky. Or yet close to impossible, that we'll see a technological, technological advances. Yep.

Brian Nichols  19:00  
Well, and that's why, you know, we see folks out there like Elon Musk. And there's a reason he's not only the richest man in the world, but probably one of the most popular or at least, the most hated, I guess, because he is the most popular people in the world. And he's been able to do that, because he's been able to amass technological advancements for society. I mean, Tesla and SpaceX alone, they're going to be massive in terms of their impact on humanity and the other projects he's working on behind the scenes. Oh, and by the way, he's talking about trying to buy Twitter, you know, that that whole conversation now you're seeing there is, you know, the desire to use the technology to advance us forward. But to your point, it only goes to the extent when we actually have a means that people see the value in making that investment. And I think you talked about the people who we should be targeting and that's, frankly, why we took a hard turn here at The Brian Nichols Show to start talking more to business owners, entrepreneurs, because those are the people who are our natural target market. Those are The people who we can speak to and communicate with because they're speaking our language I had on the program that gentleman's name is escaping me at the top of my head right now. But it was the for Austrian School of Economics Mises Institute, it was economics for business. And it was a great conversation, because what they're doing is giving business owners a real tangible playbook that they can take forward in trying to build their companies build their, their businesses. And with that, it's all based on Austrian economics. So that's that, by the way, is a great episode, folks, go check that out over at Brian Nichols. show.com. But with that being said, you know, I think we are seeing right now that there is a renewed interest in talking about economics, especially when the world's on fire and we just printed rose at 6.5 Something trillion dollars of the past two years. So people are waking up to inflation and economic realities being a thing. And now I think it's better, no better time than now to go ahead and present our alternative. And with that being said yet, yeah, you mentioned it, you have a book, it was the Theory of Constraints, I'm sorry, the theory of constraint economics, reality, freedom and progress. And that's available over on Amazon right now. Where Can folks beyond that, if they want to learn more, continue the conversation with you. But also, obviously, check out theory of constraint economics.

Unknown Speaker  21:14  
Thanks. Yes. So the book is the expansion of the paper. So I just want to mention a couple of things. So where do I see us in the future? Well, I'm the only thing I would say about the future because nobody knows how what the future would be. But what I would say is that if we are able to make sure that people can preserve so that money is privately owned, so that it gets a the property rights for the fruit of the honest work of anybody, those property rights can be assigned to that person. And we have that real hard money. And also, hopefully, at some point, real hard real estate, then the future, I can tell you is going to be much better than we can imagine. I don't know how what's going to be, but it's going to be much better than we can imagine. And to the point of inflation, if you think about it, if the government had to reduce taxes in the same proportion, as the government generates inflation, well, the taxes would be minus infinity by now. So inflation, I think, is the the harshest tax that we have to endure. And especially because and also, it is really hard on the people that have less, because that affects the people that have less the most, because they're the ones that are less protected against any variation of the prices. And usually what we hear about inflation is that inflation is has many causes. But if that were true, well, they would need to prove that you can have inflation in a barter economy. And I think that nobody can prove that. So just to keep in mind, when somebody tells you that inflation has many causes, well, not really, Friedman said, inflation is always an everywhere, the consequence of increasing the money supply.

Brian Nichols  23:20  
We're filling it now. Seeing it where at the grocery store and at the gas pump to places you really can't escape it. All right, Jorge, unfortunately, we are already hard pressed here for time. So if folks want to go ahead and continue the conversation, we're going to go ahead and do that. Thank you know, we're gonna go ahead and end the conversation with you if they want to go ahead and get in touch.

So where can folks go ahead and get in touch with you if you wanted to go ahead.

Unknown Speaker  23:53  
Apologies. I thought it was they were going to get in touch right now. So I was waiting for the questions. So well, if they want to write, to me, my email is j dot g o n zero n@hotmail.com. Also, well, as you mentioned, my book is in Amazon theory, theory constrains economics. So if you want to give it a read any feedback very, very much appreciate it. So yep, just let's keep the conversation open. I'm always quite looking forward to discussing these subjects with anyone. If somebody wants to learn about theory constraints. I can also point to you about some very interesting books.

Brian Nichols  24:42  
There you go. All right, folks. What we'll do is we'll include those links in the show notes make it super easy for you. I do hit the artwork at your podcast catcher, it'll bring you right to Brian Nichols. show.com, where you can find today's episode, the entire transcript of today's episode. Yes, all those links we mentioned Plus, you can find the book theory of a constraint economics reality, freedom and progress, please go ahead and give it a a purchase when you do go ahead, let Jorge know that Brian Nichols sent you there. And by the way, folks, if you enjoyed the episode, please do me a favor, go ahead and give it a share. And when you do, go ahead and give me a tag at B nickels liberty. Well, with that being said, folks, it's Brian Nichols a signing off. You're on The Brian Nichols Show for Jorge Gonzalez more. We'll see you tomorrow.

Unknown Speaker  25:25  
Thank you, Brian. Appreciate it.

Unknown Speaker  25:26  
Bye

Transcribed by https://otter.ai

Jorge Gonzalez Moore

Theory of Constraints Economics: Reality, Freedom and Progress

Industrial Engineer, MBA with Contracting and PSCM emphasis, MSc Austrian Economics.

24 years of experience leading projects in areas such as Contracting, Procurement and Supply Chain Management offshore and onshore (category management, contracting and procurement, materials management, and logistics), Oil & Gas sales and business development and Local Content, Corporate and Community affairs.

I have led and implemented Contracting and PSCM strategies and commercial projects of hydrocarbon sales, leading other O&G companies, both state-owned and private, as well as continuous improvement projects using Theory of Constraints and 6 sigma methodology.

Ample experience as supplier manager and in contract engineering and negotiation.

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“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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