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March 17, 2022

463: Time and Beauty: Why Time Flies and Beauty Never Dies (with Dr. Adrian Bejan)

What is the scientific basis for the perception of time and beauty?

Time and beauty are two of our most visceral perceptions. Yet, their nature is seldom questioned.

 

In this groundbreaking new work, Dr. Adrian Bejan -- a true 'original' among physicists -- explains, in a scholarly yet colorful style, the scientific basis for the perception of time and beauty.

 

Organized into three main ideas, the book begins first with the perception of time. The author expounds on why we feel that time flies faster as we get older. Perceived time, also called 'mind time, ' is different from clock time. In this context, time is another word for 'perceived change'.

 

Next, readers will discover that beauty is appealing because beautifully-shaped images are scanned faster by two eyes. To observe our immediate surroundings and to understand them faster is highly advantageous to survival; hence, there is an underlying evolutionary advantage to our discernment for ideal ratios, shapes, and beauty at large.

Finally, time and beauty are jointly understood to explain why the global pandemic had decelerated our mind time. This understanding arms us with techniques to slow down our mind time (which accelerates with age), and to create the conditions for living longer and more creatively.

Scientists may have contemplated aspects of time and beauty separately. In contrast, the author submits an original and rewarding approach to understanding them together. In the process, key questions to our cognition are answered.

 

Why does the mind 'try' to make sense of a new mental image? Why is there a natural tendency to organize a new input and mentally position it among past perceptions? Through physics, the book offers a general answer: to empower the individual with speed and clarity of thought, understanding, decision-making and movement.

 

The same answer holds for the other disparate perceptions illustrated in this book, from time and beauty to ideas, message, shape, perspective, art, science, illusions, and dreams.

 

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Transcript

Brian Nichols  
faced with an uncertain future many business owners and technology professionals don't have time needed to invest in their business technology strategies and as a result are afraid of their technology getting outdated and putting their company and customers information at risk. The digital future is already here. But with all different choices in the marketplace, it's difficult to know which one will be the best fit for you and your strategic vision. Imagine having the peace of mind that your business is backed by the right technology investments that are tailored for your specific needs. Hi, I'm Brian Nichols and I've helped countless business owners and technology professionals just like you helping you make informed decisions about what technologies are best to invest in for your business. Voice bandwidth, cybersecurity, business continuity, juggling all the aspects of business technology is messy. Let me help at the Brian Nichols show.com forward slash help and sign up for a free one on one consultation with yours truly to dig deep into where you see your company headed and how we can align your business technology towards those goals. Again, that's the Brian Nichols show.com forward slash ELP. To get your simplified business technology started today, instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Thursday there, folks, Brian Nichols here on The Brian Nichols Show in thank you for joining us on a course another fun filled episode. I am as always your humble host and today, we have a returning guest you know him from talking about freedom being nature and constructal law school today we're talking about his brand new book, why time flies and beauty never dies. Dr. Adrian bidjan Welcome back to The Brian Nichols Show.

Dr. Adrian Bejan  
Thank you, Brian. I'm happy to be back.

Brian Nichols  
So happy to have you Dr. Adrian bidjan. And thank you for all you've been doing over the past few years here as a part of The Brian Nichols Show. Greater family, you've been on the show, I think now we're going on three or four times. And every time I had you on the program is a third time Okay, perfect. Yet every time I've tried you in the show, Dr. John, I have always received bountiful emails from people saying thank you for having that awesome doctor on the program. I liked learning about constructal law and how Yeah, freedom is nature I shouldn't be made bad to feel that I like embracing and supporting that that crazy little F word freedom. So Dr. John, you've been busy in your your your life here on the side beyond teaching classes at Duke and focusing on Yes, bringing that F word to academia. But as I mentioned in the intro, you just wrote a brand new book, time and beauty why time flies and beauty never dies. Dr. berjon Fill us in what led to the combination of this book today?

Dr. Adrian Bejan  
Well, several AHA is the all of a sudden sounded like only one, one impression. And the beginning of it is in the title of the book. And in the secondary title, there is a common perception that as we age, time flies faster and faster. And so that's just the beginning of, of the story in this particular book. And there's a lot there are many connections in the story. So I've reduced them to so three takeaways, the number one takeaway is that to obviously different perceptions, and I put this in quotation marks, different perceptions, time, the perception of time and the perception of beauty, are in fact, due to the same physics that is to the same design of the human animal. So that's, that's the first the design is the following. Five is the perception of change, changing the observed image the the eyes are in fact, moving abruptly in in a very abrupt very fast high frequency jolts called saccade. And what is transmitted from the retina to the brain is in fact the change with you and the surprise in the new image that has just taken taken shape. And the so it's a scanning the eyes are scanning, and the time interval between these let's call them cliques is increasing during a lifetime, in the beginning, we are of course growing the body is growing so the distance traveled by these signals is increasing as the body length scale increases. And in the same direction of aging, the speed of everything that flows through channels in the human body is decreasing because So many, many reasons, degradation is one. There are other effects, the movement of any muscle is actually decreasing and frequency as the body grows, but also as the body ages. The sum of all of that is that from sunrise to sunset, as we age, the brain receives fewer images. But the brain was trained in infancy to receive many, many such impressions. So that is why as we age, when sunset comes, we have the feeling that the sunset has arrived too soon, to sunset or tomorrow, or the next Christmas for the next decade. So that's the perception of flight time flies, coming from physics. Scanning, the one that I just described, is, has another effect on us, it is a

scanning that occurs with basically two eyes, we know the two eyes, but imagine the scanner at the grocery store, which has only one eye, if there were two eyes, a lion, just like the eyes of the of the well, the most common animal from man to dog and cat, the field of vision is elongated, let's call it looking more like a business card. The long dimension align with the with the horizontal, why because the field of vision is about the world, the world is flat, as we look at it, and, and the speed of scanning in the horizontal direction, because there are two eyes doing the scanning is 50% greater than in the vertical direction. And this is why the area the field of vision is scanned the fastest, if the image has the shape of the business card or the credit card where the cinema screen, or the flag of every nation on the globe. In other words, the the ability to perceive an image faster is beneficial to human life, to human movement, safety, while basically getting the message to get out of the way of danger, to find mate and all of that. So, scanning faster is good for animal movements, which is also known as life. And so that is the the connection with a construct the law everything else about us is about what I just said, it was a design of how to move not only faster, more economically, but also more safely on the end, for a longer duration in time meaning a longer life lifetime on the landscape. So I've just ended with the first thing go away meaning that time and beauty seemingly very, very different are in fact perceptions that come from scanning and and the and that takes me to the second take away this this is an important step. Because before my work, perceptions of this type, time and beauty or categorizes intangibles not belonging again, in physics, well, they're actually physics just like other intangibles you brought up the urge to have freedom, the urge to organize the urge to have wealth, also the urge to live with others for example, in the city or in an organization also known as hierarchy. So all these things, which are actually flow configurations are from the perception of time to hierarchy are fingerprints of, of the natural tendency, known as the construct the law, in this case in the human design, but I'm quite sure now that I think that the Tennessee universal that the cat and the dog have similar feelings and of course, similar urges and objectives and and sources of not only pleasure but also longer life. The third takeaway is that I come back to the beginning the the perception that time accelerates is is definitely worrisome as the individual becomes older and older. Running out of time is not a good feeling to have. Because there are so many things to do. especially in the, in the mind of a creative person. And that leads to the challenge to slow down the speed of time. And I've experimented with my own solution to this challenge. I did that during the pandemic,

because actually, I had more freedom during the pandemic, the solution is to, to impress your own brain with more changes from sun rise to sunset, that is to get away from the routine, to make the effort to do different things, to yes, if you're a creative person to, to change, the problem that you're solving were to change the painting that you've been finessing for about three months, to do new things, and learn a new language, whatever, take a trip, in a direction, meaning to the next town where you've never been many, many things that take you away from, from the routine, and certainly get you off that couch. And so that is the the, let's call it exercise or training that you should push yourself through, you know, if you want to have the impression, actually it works to have the impression that that sunset is not arriving sooner than then it should.

Brian Nichols  
Well, let's rewind back to one of the things you said at the very beginning how with time, the perception of time will change as you go throughout your life. And that's really, I think, the context you're referring to as when you're younger to when you're older. And it's interesting, Dr. John, because when you when you see the disparities between the older generations and the younger generations, I mean, one can almost go back to this underlying idea of time and that that shared time while we all have the same amount of hours in the day, some of us have had more of those hours collectively in our lived experiences and because of that, the perceptions of things have changed. And I would love if you could maybe dig into a little bit as we go through life and how we see those changes take place What are you identifying are the main areas that people will will actually change? Is it more in the way they approach things in life? Is it the way that they approach leisure or is it the way they approach issues or is it a combination of the three

Dr. Adrian Bejan  
Well, I ended the others my third that take away the the advice to any any person is to get away from the routine, what I come back to the way you started basically the perception of time which is belongs to the prehistoric humans is not about looking at the clock time the word stands for perceived change. So change after change is is the so called time or the confidence that the observer animal or human has in the fact that the knot was different than before or that next will be different than now. So, these words by the way, we go back to the beginning of language words such as before now, next or past and future, these are words that that and the evolution of language call for one word to summarize all these impressions namely time and then the instruments game basically in in antiquity from the Egyptians all the way to us and that's the end is it is the instruments the clocks that the then to confuse the discussion and by the way, this is the clocks are the reason why time and physics is not the kind of time you and I are discussing now. And okay, so, they the the fact that time appears to fly and faster probably made to summarize it with with This metaphor, time flies faster on a wing with two engines. engine number one, when we grow in size, that is when time flies faster. Number two, when we age the adults and of course the aging are perceiving the number two engine, the young are perceiving only the number one engine, but only only if they have the tendency to question what they perceive. And this brings us back to our previous discussion, the importance of questioning what we perceive, questioning what we see what we hear what we read, questioning everything from from device, that's good advice to indoctrination. So questioning is what opens the eyes of the young to what is really going on. And in early age, one of the most difficult to detect, in my own experience was the fact that time was accelerating. I had a, I was lucky to make this discovery when I was in middle school, and occurred to me that the hour of in the classroom was not taking as long as in elementary school. And then of course, I paid attention. And in high school, the hour was even shorter. And then as a basketball player i, I paid attention again, and the the duration of the match was getting shorter and shorter, which meant, of course, that I had to become better in order to do something during Yeah, that's a shorter and shorter period of time.

And I had a coach who was, in fact doing attention to the fact that that time flies. So I had this click in my mind for several decades, until I was no longer young, which was basically about three years ago. And I decided to connect the dots and offer this explanation of physics. Coincidentally, a few years earlier, I had figured out already why we are attracted to two shapes that are like the business card. In fact, I like to look at art, in all the art galleries, most of the famous paintings are, are shaped just like this, things behind my head. Why? Because they're, they're being scanned the fastest and the wall is a finite area number one, but also the time of the observer is finite as well, where the life of the spectator. And so it betters the same physics. So coincidences that come from physics are extremely important. All of a sudden, all of a sudden, the so called intangibles, through my work belong in physics, and I, these are just two I mentioned the otherwise starting with freedom, and ending with the urge to organize in the case of people. And also for those who are interested in my day job, which is not of engineering science, the baby of that is actually design making configurations that are with purpose with usefulness. Well, I am now even happier in this domain, because I'm teaching my students how to do design with beauty. Number one, also with time, meaning more time at the disposal of the thinker. In other words, time filled with excitement, not bored boredom, with perspective with prospective and, and certainly with usefulness. And the bottom line is given the fact that this discussion is also the result of the pandemic, is that the story or if you want the lesson that comes from this book, is that it is worth reading, or it's worth picking up the book during the next pandemic. That's right. In other words, believe it or not, there's at least one positive thing that came from this, this gift that you know where it came from.

Brian Nichols  
So let's talk about I'm looking at that pandemic, right because for the good that came from this pandemic, where it did give you the opportunity to dig into this things like this and maybe take a step back. We did see a lot of people and I've said it many times on the show, you know all that pandemic time. It's You can't really COVID time it just flies by. And I think we saw this happen a lot over the past two years where time just kind of either it didn't feel like it was moving. Or to the contrary, it went by like warp speed. So as we're coming out of the past two years, Dr. John, and to your point, as we're preparing for the next one, which inevitably will be coming down the pike at some point, what would be a plan of action for somebody to really appreciate? And you gave us the tools, you know, the things that do you know, looking at learning a new language or challenging yourself or reading a new book, wherever it may be? But what are things that we can do right now to appreciate the the time that we have but also around us the beauty that's there? And better, I guess, enjoying the overall experience that is life?

Dr. Adrian Bejan  
Well, look, I will answer that. Shortly. First, you began with a pandemic, the the first impression people communicated, especially on the web, during the first week of the pandemic, during the lockdown was, was that time had to slow down, of course, it slowed down because it was a brand a huge change in the lives of everyone. And they talked about it. In fact, I had the reporters calling me to explain why this sudden change in the impression, and then about one or two weeks later, time accelerated again, why because the previously surprised the population had discovered a new routine, a new boring way of life. So that's right. So they have brought the office back into their homes, and they were basically looking at the screen beginning you know, technologically advanced couch potatoes. So, that is what happened then, you asked me What can we do in the future? Well, I did say that the technique on time or lengthening one's creative life during the day is to do new thing. Yes. This is a great discussion now because it takes me in the direction of our most recent discussions, how can you get into new one new thing after new thing you can get do that if you have freedom, freedom to change the audacity to to exercise your freedom to do okay this car this will try this or buy this or you get an idea. If you are have also freedom to move, yes, freedom to move, freedom to pose a new question. Freedom to Okay, throw a punch if somebody is insulting you. In other words, there is a a huge, huge bag of benefits that comes from having freedom to make changes. And in this particular discussion, they The good thing is the impression that that the the your own life during one day, or one week, has taken longer than otherwise, you see. And so in the creative realm that is extremely important. Imagine you're a composer, you one thing is to have peace and quiet, which by the way also comes from freedom. But another one is to have a mind that's that's how should I say it is and natural or like in that line from Mohammed Ali. There's like a butterfly and sting like a bee, you know, that? That is the the, the sound of the music I'm trying to compose right now for you.

Brian Nichols  
It's important for us to I think take a step back and appreciate the time and maybe this is one thing is we're going toward the tail end of the conversation is that we can we can do the new things and we can try the new things. But I think it's also important I'd love to as we go towards the end here, you know, focus on appreciating the time and I think sometimes we are to your point, so focused on what's next. And then when you get to the end of life or or whatever it may be. And you realize that that what next might not be coming. It is important to appreciate the what happened. And I think right now we're really seeing after past two years of relationships being fractured, families being torn apart or not being allowed to see each other that we're really start. I'm hoping to appreciate the importance of not just the time that's to be had but the time that we have had. So with that That being said, obviously Dr. Brown we want make sure that folks can go ahead and buy this brand new phenomenal book, which correct me if I'm wrong, it's actually coming out today, which is as a recording March 17. Happy St. Patrick's Day, by the way, Dr. John, so the book again, time and beauty why time flies and beauty never dies? where can folks go ahead and find that Dr. John?

Dr. Adrian Bejan  
Thank you, Brian. Then go and please show them the book cover.

Brian Nichols  
Yes, we certainly will. And I say we can find on Amazon too. By the way, folks, and here's what we're going to do will make it easy for you. All you have to do is click the artwork in your podcast catcher, it'll bring you right to today's episode where you can find not only that the past few episodes, where Dr. John has joined us talking about yes, questioning everything. And by the way, freedom is nature's nice water ball you have there. And also it's important for us to make sure that we give people an opportunity to go ahead and purchase this new book which is available on Amazon so link there in the show notes as well as Dr. John's social media links and bio but with that being said, Dr. Prashant has been an absolute pleasure. Thank you for joining us once again on The Brian Nichols Show. And folks again if you enjoy the episode, please do us a favor make sure you give it a share. And when you do give yours truly a tag at be Nichols liberty. But with that being said, it's Brian Nichols signing off. You're on The Brian Nichols Show for Dr. Adrienne Zhaan. We'll see you tomorrow. Bye bye.

Unknown Speaker  
Thanks for listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com If you

Brian Nichols  
enjoyed today's episode, don't forget to subscribe. Want to help us reach more people? Give the show a five star review and tell your friends to subscribe to find us at Brian Nichols show.com and download the show on Apple podcast, Spotify or wherever you listen to podcasts. Follow me on social media at V. Nichols liberty and consider donating to the show at Brian Nichols show.com forward slash support. The Brian Nichols Show is supported by viewers like you. Thank you to our patrons Daryl Schmidt's Miko, Lima, Michel Mankiewicz hodi John's prenta caster and the we're libertarians network

Eric Brakey  
this is renegade statesman Eric brachii, host of Free America now a podcast for people ready to strike down tyranny. As a former state legislator who knows how the political machine works. I lead every episode with a free range discussion alongside thinkers, activists and policymakers. People like Tom woods, Hannah Cox and WWE superstar and Knox County Mayor Glen Kane Jacobs on just how to free America now. New episodes are released every day, Monday through Friday, and you can find free America now on your favorite podcasting app. So be sure to subscribe, unless you're a communist, in which case I understand why you wouldn't really like the show. Furthermore, my opinion is the Federal Reserve should be destroyed. So let's Free America now

Transcribed by https://otter.ai

Dr. Adrian Bejan Profile Photo

Dr. Adrian Bejan

J.A. Jones Distinguished Professor of Mechanical Engineering

J.A. Jones Distinguished Professor of Mechanical Engineering

Professor Bejan was awarded the Benjamin Franklin Medal 2018 and the Humboldt Research Award 2019. His research covers engineering science and applied physics: thermodynamics, heat transfer, convection, design, and evolution in nature.

He is ranked among the top 0.01% of the most cited and impactful world scientists (and top 10 in Engineering worldwide) in the 2019 citations impact database created by Stanford University’s John Ioannidis, in PLoS Biology. He is the author of 30 books and 685 peer-referred articles. His h-index is 101 with 79,000 citations on Google Scholar. He received 18 honorary doctorates from universities in 11 countries.

APPOINTMENTS AND AFFILIATIONS
J.A. Jones Distinguished Professor of Mechanical Engineering
Professor of Mechanical Engineering and Materials Science
Faculty Network Member of The Energy Initiative

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“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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