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March 11, 2022

459: Fighting Addiction with The Freedom Model (with Mark Scheeren)

459: Fighting Addiction with The Freedom Model (with Mark Scheeren)

How can FREEDOM help us fight rampant addiction in our society?

For those influenced by our recovery-centered culture for decades – which includes just about everyone in America today – The Freedom Model opens your eyes to the truth that the conventional view of addiction is patently false and addiction is really just another word for habits based on learned preferences. Addiction is a cultural construct based on a host of myths, junk-science, misinformation, fear, lies, and shaming. All of this is harmful to any individual’s belief that they have the ability to change their habits for the better.

The Freedom Model rejects these myths, damaging rhetoric, and tactics meant to coerce and create forced abstinence in the user. The Freedom Model helps each person bring their innate power of choice back front and center by challenging all of the pillars of addiction myths our society has constructed.

 

Today, Mark Scheerenm, Chairman of Baldwin Research Institute and author of The Freedom Model for Addictions joins the program to show how embracing freedom and autonomy over one's self can help us shatter our old, outdated, recovery-centered culture in lieu of real results.

 

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Transcript

Brian Nichols  
Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show. Well, happy Friday there, folks, Brian Nichols, here on The Brian Nichols Show. And thank you for joining us on another fun filled episode. I am as always your humble host. And today, we are joined by a phenomenal guest. And I'm so excited for this conversation. Because right now one of the number one things that are facing Americans is addiction. And we have to be able to effectively number one address the addiction epidemic, but also number two, create pathways for people to actually get things better. And we are going to do that today by talking about the freedom model. Mark Sheeran welcome here to the program.

Unknown Speaker  
Hi, everyone. Hi, Ryan,

Brian Nichols  
thank you so much Mark, for joining the program, really looking forward to this conversation. And I know we were just chatting there for about 10 minutes before we hit the record button. Because this is the stuff like not only I think your average person has faced in their own lives, but if not, we know somebody who's facing addiction. You know, I was telling the story to you, but my grandfather, you know, facing alcoholism for his entire life, you know, just seeing that permeate through, not just the way that maybe he approached life, but then the generations that follow approach life and approach addictive substances. And there's a lot that we need to unpack here. But before we get there, let's first introduce you to The Brian Nichols Show audience, let's talk about the boven Research Institute, the freedom model. And of course, we're going to talk about the St. Jude retreats Mark, where do you want to start fire away?

Mark Scheeren  
There's a lot there, I think that, um, you know, what I'd like to talk about is I came from a family that was steeped in treatment, and I sort of fulfilled the prophecy that I would be an alcoholic, probably before I drank. And, and I think it's really important for people to know that if, if you're being fed this idea that there's a nebulous force called addiction that's imposing its will upon you, or compelling you to use that, that, that that idea is false. But if you believe it, it can become true to you. And, and that's what happened to me, I drank for six years, from from the age of 12, to 18. And it Damn near killed me. And, and then I, I was homeless for a period of time. And I said, you know, there's, there's got to be a better way than this. And, and that's when I made the decision to build a better model for people, I was stuck in the treatment system, I went through all of them. And none of it really made sense. I knew I didn't have a disease, I knew the difference between cancer and drinking on a weekend, I knew the difference between, you know, diabetes or heart disease and, you know, snorting cocaine or doing ecstasy or whatever it might be so, so yeah, I, I come from a background that that was deeply embedded in the treatment industry. And then I, over a period of 12 years matriculated out of that system. Out of the eight system, Alcoholics Anonymous out of the treatment system, and built my own model I created with another researcher, the Baldan Research Institute when I was 19, when I made that decision to change the system, and we have a free market approach. And I've never taken any money from a third party, like an insurance company or the government. Everything we did was privately funded. And we figured out that we could help people and we've since helped about 25,000 people move past this problem.

Brian Nichols  
Wow. 25,000 people, Mark, that's huge. That's so just for context, right? I grew up in a little village up in Northern New York. I wasn't actually in the village because I was out in the boonies. But I think the only city we had the entire county was ballpark 10,000 people. So that's two and a half times the City of Ogdensburg, New York that you've helped. And I'm going to say the word you helped save those people. And I think right there, we need to just start off what you're you're actually doing what the Baldwin Research Institute is doing, what the freedom model is doing. It's giving people a second chance you're literally saving them in some cases from themselves. And I think we let's start off here because the stigma surrounding addiction people they look at and you're the 12 step program I have to go ahead and get involved with and then just the the shame the feeling that you can't talk about this with family with friends for fear of that authorization. How do you find when people are engaging in conversation with you, they say, Mark, I get the point. I need some help. How does that begin and how have you found to be able to not Just bring people on board, but make them feel comfortable in really one of the most vulnerable moments in their lives.
a
Unknown Speaker  
Well, I think that you said it, they're vulnerable. But also, I don't, I don't judge anybody. And the approach is so positive. You know, one of the biggest studies that was conducted on addiction in the world, the nice Stark studies have shown that 91% of drinkers, for example, move past a problematic drinking problem, whether they're treated or not. In other words, as we grow older, we gain wisdom and we stop our addictions. Now, that's one of the 96% of heroin users 99% of cocaine or methamphetamine users get past the problem, whether the treated or not, these are numbers that nobody seems to know about. Now, the treatment industry knows these numbers, but they ignore them. So very, very, very, very few people will continue to get high till they die as a percentage. Now that Now that's not to say that the tragedy of overdose isn't a tragedy it in. But, but so I start off any conversation, saying you have a very high probability of getting past this problem. My job is to show you that you were born with everything you need to do to make different decisions. And that the problem is not outside of you. There's not an addiction happening, you're not struck with cravings. But rather, you have a preference that you've built up for very personal reasons that only you know about, and we need to explore that. Find out whether that preference is built on benefits that are actually true. And then challenge that just like we would with any decision making process. So take it out of the realm of treatment, and back into the realm of the individual making choices. Does that make sense? Oh, absolutely.

Brian Nichols  
Makes sense. And I actually wrote down the words, you can do it. But then I also realized that that is very similar to our good friend, Spike Cohen, the former VP candidate here for the Libertarian Party, he had his expression, you are the power? And I mean, how how empowering, though, is that that mentality that you can do this, right. And you said that and I actually got goosebumps when you said it, because it's something that your average person who's probably going through that experience. And I say that, you know, I found myself, I didn't realize it, but I was relying on alcohol way too much to deal with things. And just by July of this past year, I don't know what it was, I had a drink. You know, one night with some friends, I woke up the next morning, pardon my language, I felt like shit. And I decided at that point, you know, what, do this anymore, I don't like the way I feel. It doesn't help me be a better version of me, I can do this. And I just stopped drinking, and I haven't had a drink, since I'm not saying that to be, you know, braggadocious. But more so to your point number one, you do kind of grow out of it, whether you realize it or not. But also the idea that, yeah, you you have the ability to do this yourself. It's not this insurmountable Mount Everest of a, you know, challenge that you have to overtake. And also, you're not doing it by yourself. And let's maybe go down the path that you're not only presenting for people with, we're talking about the freedom model, but also the resources that you're bringing to the table, we have the Bolden Research Institute, we also had the St. Jude retreats and want to dig into those as well. And let's outline how you're helping people as they're saying, Okay, I'm ready, let's do this. And then along the way, guiding them and helping them overcome these, these various addictions.

Unknown Speaker  
Okay, so we have a whole array we call a system. So we have the book, the freedom model for addictions. And if you go on to Amazon, you can look at the reviews of the people that have gotten that changed their lives. It's got rave reviews. And it's and it's actually very popular in Europe. And America, of course. And then we have the freedom model online program, which is myself and Michelle, the other co founder, where we go through 65 pre recorded videos that we did, along with seminars and this whole array of of online resources. So it's an entire program. So we teach the entire freedom model in this pre recorded monstrosity, but it's but it's all in bite sized pieces so the person can understand. So that's from the comfort of home, and that's very affordable. And then we have what we call freedom model private instruction, which is one on one classes just like this. And actually you're in my office right now. So we would have a class one on one just like what we're doing live here. And then we also have the St. Jude retreat, which I've been running for 32 years, which actually was in the early years, the laboratory where I figured out that treatment was wrong, was flat out wrong, what they were doing and disease based addiction treatment was mythology. And and it's akin to a religion, I call it the addiction and recovery religion, and that people are needlessly called addicts and alcoholics when in reality what they are is people that have a deep preference for drinking or drug So, so I have everything from the book, which you can get for free at the freedom model.org. And you can download the book for free. And or get it on Amazon. And all the way to a retreat experience where people spend four weeks getting their life together.

Brian Nichols  
Wow, that's so let's talk about that four weeks. That's, that's a month. Yeah, that's a 12 a year. And that that does, you know, really, I'm sure play a very important role in people being able to take that step. What what do you see when you have people in the one month experience do tend to be more in intense cases, but more so people that really need that, that you know, hand holding almost,

Unknown Speaker  
you know, it's funny, because a lot of times what it what it actually ends up being is they need to stop sort of the chaos of their life or, or the distractions from learning. Sometimes it's that simple, they struggle to, to learn at home, they just don't have the discipline to do it. And sometimes they come for two weeks, sometimes three weeks, sometimes four, sometimes even five depends on their learning style, and, and all of that. So. So it really comes down to just making the call and then we figure out what the need is. Some people it's as simple as getting the book, they just didn't know that there was information out there that was counter to what they've been doing. You know, they've been going to a being told they're powerless. They're these hapless victims. And and they've gotten this just doesn't jive with my personal ethos, I don't know what else to do. And then they find us. And so any any layer of solution, we can we can figure out for it.

Brian Nichols  
That's fantastic. And I think you're you're touching on something that we've all experienced over the past two years. And I tried to keep this overtly non political, I'm sorry, Mark. But you know, we saw this over the past two years, the trust the experts, right, and this deferral, towards the the more institutionalized way of doing things, treating things right, like, like, and this is this is the part I hate, even use the word treatment, it's not treatment. It's it's numbing the symptoms, it's trying to make it so you feel you're getting better. But are you really like, I cringe every time I see somebody who is morbidly obese come out with the, you know, the big tray of pills that they have to take daily, I used to weigh 385 pounds, trust me, I get it, I was a big boy. But if I were just to go through, and you know, pill myself to say to death, but literally to death? I mean, am I gonna actually get better? No, I'm treating the things that my obesity was causing, versus addressing the obesity, which is causing the problems and it just sounds so simple and common sense when you say it out loud? Because it kind of is.

Unknown Speaker  
Yeah, yeah, you're bringing up something that's, that happens. Every time I have a person in my classroom at about 10 or 11 days, they say to me, you know, we've gone through a massive amount of research that shows that they're totally capable of moving on with their life from this addiction, no matter how severe it is. And they go, Oh, my God, is it? Is it really that simple? I say, yeah, it is. But the problem is, I have a 480 page book to undo what the tyranny of experts has been teaching you, for the last really 80 years prior generations prior. You know, this all started in the 30s. With with the advent of AI and this idea that a drug is powerful, and a human is not Yep, what I do is I say, you have all the power because you're the only one with a mind that the alcohol and drugs they don't have a mind. You know, so we have personified drugs as this all powerful entity, and we have literally ignored the human, the human mind, the ability to think, choose, act behave, and that we have motives for our actions including drinking and drugging. So yeah, there's there's there's a lot that we have done PAC but but once people know that, it's it's it's within the realm of internal choice making. They're absolutely blown away.

Brian Nichols  
Well, then you're you're eliminating your and this is going back to what you're just talking about with with a is that the drug becomes the the thing that you're powerless against versus Yeah, I can do this. And we see this in the fitness industry, a lot of people come in with this, this notion. And so my experience before I went into the world of sales was actually in the world of fitness industry and fitness sales, and you know, helping people accomplish their fitness goals. And one of the main objections that I would always receive is, well, it's my genetics. Well, it's, you know, it's my blood type. It's my, you know, they go through the list, right, whatever it might be, you know, I didn't sleep well last night. It's like, okay, yeah, great. You can name every single excuse that you have in the book, but until I You, you acknowledge that like, the only way you're going to either get fit or lose weight is by you making a change, then like you just said all sudden, it's like that magic light bulb turns on. They're like, Oh, yeah, that's that's all it took. And then you see the progress, just exponential, it shoots right up like a rocket ship from SpaceX. And that right there, I think, is one of the most empowering things. And we talked about this with the word freedom. I had Dr. Adrian Zhang from Duke University, he's actually gonna be on the show, talking about his new book soon Hint, hint there, folks. But he was talking about how when he's in academia, he says the F word freedom, and he gets a reaction from his his, you know, fellow cohorts at Duke, like he did say the real F word. And I think it is amazing when you start to step back, and we start to see where where are we having this correlation of things, actually getting better in people's lives in society, in science, and it's when we embrace the ideas of freedom. And I love that, because that is literally how you develop the freedom model. How about that? So Mark, let's dig into the freedom model. What is it? How does it work? And could you maybe elaborate a little bit more in if somebody wanted to get a little bit more involved in the freedom model in their own life? How would that look?

Unknown Speaker  
Okay, so the thing about the freedom model, so how do people move past this problem, right with what we teach. And that is, they have to be aware that they have three pillars of how the human psyche that your thoughts work, and that is, you have to understand that you are autonomous, that you are your own thinking apparatus, okay, you are independent of systems in the world, you are independent of another person, that you are your own little God, for lack of a better way to say you're autonomous. And then you need to know that you have free will, that you're a chooser, that you have the ability, the infinite ability to choose anything that is in your sphere of influence. And then you have the third leg of the freedom model is that you have what's called the positive Dr principle. And that is that humans are motivated by the pursuit of happiness. Now, when you take these three things, suddenly you become totally aware that there isn't any treatment, that's going to come into your brain tissue and your mind, which are two different things, and change you, there's no counselor that can change you, they don't go in with a scalpel, and take out the addiction that none of that happens. It's just talk therapy and treatment, just like it's just like at the freedom, we're just having a conversation. The difference is the information you're given, and the awareness that you are capable, and that it's probable that you'll get over the problem. So what do we do, we go over research that shows people that so most of what I do is undoing the ethos that I am a compelled hapless victim, you know, and that I don't have any control that alcohol and drugs create a sense of loss of control. And, and once I get rid of these myths, that loss of control exists, for instance, that's a myth, there isn't a single drug user, no matter how bad they are, that isn't choosing every dose or drug they take. That's a simple, self evident fact, yet it's ignored. So so I have to go through a tremendous amount of that through conversating. And it takes hours upon hours. And we and we go through all the studies, and people are just amazed, because there's so much research over the last 100 years, that proves that you're a capable human being to get over this problem. And so that's what we do.

Brian Nichols  
My audience is gonna hate me for this. I'm sorry, guys, but I have to tie this back to the world of sales. I'm so sorry. Um, but what you just did mark, and we see this, when we start off the sales process, you just essentially did, what you're referring to is eye discovery, you're sitting down, and you're basically getting everything out in the open. And it gives you the chance to figure out where this person currently is? Where can we bring them to, and what's holding them back. And once you get it all out in the table, then it's no matter. It's not a matter of you trying to get them to go from one point to the other, but more so you're just you're almost like you're making the map for them. And not even that you're just opening the map for them big day they can see it themselves. And I think that right there is one of the most empowering things because in sales it and I say this a lot to my I say I got used to this. I don't have a sales team anymore. I'm back into the world of sales. I used to say to my sales team, when I was training them is that when you go out and you're talking to people, you're not trying to push a product, you're not trying to push a solution, but rather you're just trying to help them walk through something that they're already going to be experiencing their origami trying to grapple with. And you're just trying to help them make sense of it? Does this make sense? I love that because at the beginning of the conversation, you said that you said this is this make sense. And it's the exact same type of language is the same type of really the style that you're taking is almost like a sales meeting where you're sitting down, you're figuring out what their problems are, what are their objections? What's holding them back, and you're helping them create a better future state? And then you're just helping them along the way? Because it makes sense. And now how empowering is that? That people can look at that and say, wow, it isn't that difficult, my, my big mountain of a molehill that I've created in terms of how hard it would be to overcome this. In all actuality, it's all been in my mind. And sometimes you just need a bouncing off board to get these ideas, get these thoughts out there. And then just in some cases, laugh at how silly the the objection was that you had or to maybe say, Oh, that wasn't that big of a deal, was it?

Unknown Speaker  
Yeah, well, what you're describing is actually the difference between therapy in a lot of cases, and education, and we educate. So therapy has an implied hierarchy of power hierarchy. And that is that the counselor knows better. And I'm not there are great counselors out there. That's not my point. I'm just saying that the system of the way people perceive these things is that a rehab professional, something like that is there to fix you. And families will actually say that I paid for my son or daughter to go to be fixed. And I don't fix anybody. I provide information. And I provide information that is truthful, and takes care of logical errors, in what you have been taught, you have been taught logical errors that have been trapped you. Now the belief is what's got you trapped, it's not the drug, the drug has no power, there's no, there's no drug that will addict you. I know, this is very hard for people to understand. I'm not saying that it doesn't cause withdrawal, that it doesn't make you sick. You know, I get that people need detox. I went through it. I had severe withdrawal from drinking. So I get it. But but it's, it's it's really all about educating somebody on the proper information and and eliminating logical errors. And then when that's cleared away, suddenly, what are you left with? You're left with yourself, and your preference that you have built for heavy use, that's what you're left with. And, and there is nothing else there never was anything else. There was no disorder, there was no disease present. There's no pathology, there's none. There's no There's no virus present. There's nothing you can look at under a microscope. And all the brain scan studies in these things. We go through all of that and debunk all of that, that nonsense that they've been teaching people now for four generations. So. So yeah, it's educating people with the proper information that's based on research and real science. And let me tell you something, there's so much bad science in this industry, you wouldn't believe I mean, they're fleecing people left and right for funding. It's a $45 billion industry. And it's designed to just keep people coming back, and milking that machine and that insurance machine. So we got to be really I had to sift through mountains of research for 30 years to come up with the truth. Oh, I lost your your volume is

Brian Nichols  
gone. There we go. Yeah, sorry, it was my bad I had you on mute there because there's a for whatever reason, I have a smoke alarm in the next room. And it's 60 degrees, and it thinks it's colder than that. So it's beeping, so I made sure I was trying to turn it off. But know back to what I was saying, Thank God, though, Mark, you did thank God that you're you're creating, and you've created a solution for a very real problem that impacts I daresay billions of people out there in the world in some way, shape, or form every single year. Whether you realize it or not. We all have things that we maybe are addicted to whether it's a substance, maybe it's a device, maybe it's our politics, we can all get better. And it starts with us. And I think that right there is one of the most empowering things. So folks, if you want to keep up this conversation, and obviously you want to learn a little bit more so we've heard about the book is the freedom model for addiction. You can go ahead and catch up on Amazon or get the free copy there. There you go, Mark. That's right. Or rumor has it you got an awesome podcast, the addiction solution podcast Tell me more.

Unknown Speaker  
Yeah, yeah, it's becoming it's taken off like a rocket ship, the the addiction solution podcast. We started it a few years ago, and it was sort of a hobby. And then we realized that 1000s and 1000s of people were listening, and now it's just taken off in the last couple months actually. So me and Michelle do that. We also have Facebook lives that we do every other week, and our podcast is weekly. And so we're constantly trying to spread the message. So if you if you don't have money, get the book for free, get it download the digital version, and that's at the freedom line. dot org. If you want the entire program, pre recorded go to online dot the freedom model.org. And that's where you can get the online program. And yeah, and then if you want to give us a call, call us at 88842426 to six.

Brian Nichols  
Yeah, I was gonna say how about this mark will make it easy for folks. I know a lot of folks they're driving to the office with their kids in the back seat screaming that they want their Cheerios for breakfast. They're like, What was that number? How about this, we'll make it easy for you folks will include every link that we've talked about today on the the episode, including all the phone numbers, everything you could possibly need in order to to reach out to Mark and his amazing team. We'll include those in the show notes. All you got to do hit the artwork in your podcast catcher when you are safely parked. Mind you, it'll bring you right to today's episode, including all the transcript from today's episode. Oh, and by the way, all 450 Plus episodes of The Brian Nichols Show. But with that being said, Mark, I am so excited to have you on the show today. Thank you for everything you have been doing everything you will continue to do and helping us fight addiction left and right. I cannot thank you enough. So that being said, final thoughts here for the audience. As we wrap things up.

Unknown Speaker  
I just want to say that it's a hopeful situation. And also I want to thank you, Brian, for having me on. And yeah, you don't have to be scared anymore and you don't have to feel hopeless. It's really a hopeful situation. You just need the right information. And we've put that together for you for 32 years.

Brian Nichols  
There you go, folks. Well, hey, if you want to learn more, we'll include all those links in the show notes. But with that being said, Folks, Brian Nichols signing off, you're on The Brian Nichols Show for Mark Sheeran. We'll see you next week.

Transcribed by https://otter.ai

Mark Scheeren Profile Photo

Mark Scheeren

Chairman

Mark is a career addictions researcher, Chairman of the Baldwin Research Institute, and co-author of The Freedom Model for Addictions, Escape the Treatment and Recovery Trap.

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317: Becoming the Trusted Advisor (feat. Brian Nichols)

How can using expert insights help you become your prospect's go-to trusted advisor?

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Nov. 21, 2022

628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can we do the same thing in the world of liberty politics? Can we sell m…

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Dec. 19, 2022

646: How to Make Compelling Arguments that Win Over Voters? Expert Ti…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

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March 3, 2022

454: What's the DNA of a Top Sales Pro? (with Tim Wackel)

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

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Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Feb. 1, 2023

672: The TRUTH Behind MrBeast Helping 1,000 Blind People See For The …

The Good, the Bad, and the Generous: @MrBeast Under Fire

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Jan. 9, 2023

655: Standing Up for Small Business - The Inspiring Story of Beloved …

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

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Dec. 13, 2021

406: The Human Element (feat. Brian Nichols)

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

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Dec. 15, 2021

407: How to Build a "Dream Team" -with Dane Espegard

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

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March 16, 2022

462: Talkin' Politics & Religion Without Killin' Each Other (with Cor…

Talking about difficult topics doesn't have to be as bad as we think.

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend years learning how to persuade others and still don't get it right!

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear in response to COVID, organizations like PANDA have been workin…

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to connecting like-minded individuals who want to be part of so…

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. Patrick Moore is one of the co-founders of Greenpeace…

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I find i...

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of my favorite conv...

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it ...

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications of that endorsement.

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy and harm innocent people.

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping things make ...

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing truth, shaping cult…

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with Brian Nichols on The Brian Nichols Sh…

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front lines.

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting…

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your journey towards creating the life…

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success a…

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth an…

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic power.

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting bogged down in philosophical debates.

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant society.

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their voices heard in …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance companies prioriti…

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global econom…

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America might be next.

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence over ideological purity …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more agents to euthanize a fa…

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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Feb. 12, 2025

942: Why Your Friend Group Might Be Holding You Back

Discover how your social circle might be secretly sabotaging your health goals and why the uncomfortable truth about outgrowing friendships could be the key to your long-term success.

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Feb. 17, 2025

943: Common Sense is WINNING (4 Viral Moments Show Why)

Brian examines four viral moments that perfectly demonstrate why political hysteria and theatrical outrage are losing their effectiveness in American politics, as common sense approaches gain momentum with voters.

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Feb. 28, 2025

945: What Is RFK Jr Doing at HHS? | The Plan to Make America Healthy …

RFK Jr's appointment as HHS Secretary promises unprecedented transparency in America's food, pharmaceutical, and healthcare industries that could eliminate chronic disease and fundamentally transform public health.

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