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Nov. 24, 2021

390: Did You Know You Are Being Forced To Pay $20 Billion For Animal Experiments? -with Justin Goodman from the White Coat Waste Project

390: Did You Know You Are Being Forced To Pay $20 Billion For Animal Experiments? -with Justin Goodman from the White Coat Waste Project
Transcript

Brian Nichols  
Instead of focusing on winning arguments, we're teaching the basic fundamentals of sales and marketing and how we can use them to win in the world of politics, teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

There, folks, Brian Nichols here on The Brian Nichols Show. Thank you for joining us. On Of course, another fun filled episode. I am your humble host. And today, you're joined from the white coat waste project. Yes, they've been making a big name for themselves. Justin Goodman. Welcome to the program.

Justin Goodman  
Thanks for having me. Great to be here.

Brian Nichols  
Absolutely. Justin, thanks for joining the program. And number one, you guys have been fighting the good fight raising up government waste across the board specifically, as it pertains to focusing on medical experiments on animals. I can't believe this is a conversation we're having today in 2021 of all things, the fact that this is still something that we're seeing just blows me away. But before we get there, I'm putting the cart before the horse, Sir, let's go ahead. Introduce yourself to the audience. Justin, who are you in? What is the white coat waste project?

Justin Goodman  
Sure. I'm Justin Goodman. I'm the Vice President of advocacy and public policy at White Coat waste project and we are a taxpayer watchdog group dedicated specifically to ending taxpayer funded animal experimentation which costs us about 20 US taxpayers about $20 billion a year. These experiments ranged from the stupid like putting shrimp on treadmills to the sadistic, like giving dogs heart attacks, and everything in between. And our mission is to, we'd like to call it use an acronym fed, find, expose and defund taxpayer funded animal testing.

Brian Nichols  
Find expose defund. So let's start into the fine. So obviously, we're seeing right now a lot of things that we're finding, what are we finding in your world? Justin, what are you seeing in terms of specific issues that you're raising up? And obviously everybody's saying, Brian, we know, we know what the answer is. It's the Fauci stuff, right, the Beagle gate. But there's more than just what Fauci has done. And you've really helped raise up a lot of that.

Justin Goodman  
Yeah, I'm, you know, since our campaign started back in 2016, we've exposed the abuse of dogs, cats and primates in horrible experiments at the Department of Veterans Affairs. We've ended 80% of the dog testing at the VA since then, and did a lot of the cat testing and primate testing as well. They're actually on a path to phase all that stuff out by 2025. As a result of legislation, we got passed bipartisan legislation. We ended nicotine addiction experiments on monkeys that were happening at the FDA and cost us five and a half million dollars. We shut down the government's largest cat experimentation lab that was being run by the USDA in that case, this had been going on for something like 30 years, USDA employees, among other things would fly over to China. Go to these wet markets that everyone's been hearing about over the last couple years. These filthy inhumane wet markets purchasing cat and dog meat, flying it back to the United States and their carry on luggage and then force feeding kittens dog and cat meat from Chinese wet markets and other markets around the world. We call that campaign the kitten cannibalism campaign and after international outrage about that that lab got shut down. So certainly yes, Beagle gate. Fauci dogs is top of mind right now, for us and for a lot of other people, thank goodness. But we've been doing this a long time. And it made a lot of headway. One of the other things we're very proud of.

Brian Nichols  
We're having this conversation about cannibalism. Like, oh, sorry. Sorry. We had an issue there. Technical. I know we were I confess to you before we got started Justin and Audience Yeah, I'm in my not normal studio. You see that at my office right now? I'm sorry. I was just astonished at the kitten cannibals. We didn't need to cut you off there just in the fact that that's something that our taxpayer dollars, were not only going towards, but had been funding for a number of years now.

Justin Goodman  
Yeah, I mean, those experiments were going on in various iterations for about 30 years and cost us $22 million. You know, what surprises a lot of people is that? You know, we see things like I know on my social media feeds, for example, you see a lot of things about cosmetics testing, for example, on animals. That's virtually non existent. Now, thanks to the good work of groups over the last several decades, testing on animals for cosmetics. It's not happening in the US anymore. It's barely happening around the world that China is a bit of a problem in that area, but it's not really happening anywhere else. The biggest culprit when it comes to taxpayer funding when it comes to animal testing is the federal government. They're the market maker for this again, $20 billion a year is being spent on these experiments that a majority of taxpayers oppose. So not only is this happening on taxpayers dime, we're being forced to pay for something we don't want to and anyone who's skeptical of government spending waste, and government overreach and other areas should be turning their attention to this just as well.

Brian Nichols  
I like that you, you mentioned that the federal government is the reason that this is an issue and we hear your cat protesting as well in the background, I don't worry, my cats would be two hours at home. And I love the way that you guys have framed this over on your website for the white coat waste project. And I'm going to go ahead and quickly share my screen here so the audience can see, because what we talked about in sales, is helping solve problems. And the way that you've identified this is the problem. The vast majority of wasteful and cruel animal experimentation is paid for, as we just said, with taxpayer money. And I still couldn't believe that $20 billion insane, and then you go through the solution, and how you do it. So we've seen the problem. And we see the solution, raising up the awareness. And you said it was fed, fine, expose and defund. So we found the problems. Now we're exposing the problems like kitten cannibalism, how do we defund it? Now, you mentioned some of the wins, is that by influencing legislators, is that by having people raise awareness and do grassroots campaigns? Or is there something more beyond just that?

Justin Goodman  
It's all of the above and more. So we have a grassroots army of about 3 million people across the country who do various things to support the organization, whether it's taking action, by writing Congress, making phone calls to Congress, posting on social media donating whatever the case may be, there's millions of people out there supporting these campaigns who are putting pressure on legislators, I'm a lobbyist on white coats, lobbyists. So I'm also working with members of Congress on both sides of the aisle on Capitol Hill, educating them about these issues, and then helping determine what the plan of action needs to be, you know, identifying these problems and helping come up with solutions. And we've been very grateful to have support on both sides of the aisle, you know, far left, far right, and everyone in between, in terms of legislators who are willing to, you know, put their name on letters and legislation to crack down on government waste on animal abuse. So it's really a little bit of everything.

Brian Nichols  
Justin, let's go back to the beginning of where really, people probably have actively had you guys enter into the collective consciousness of what's been going on. And it's really come to the precipice here of what's happened over the past two years. And that is the combination of not only Dr. Anthony Fauci in his response, as you know, the head of the NIH to really just do this top down approach to a government response to COVID-19. But also now we're starting to find all the other things as we were mentioning, Beagle gate has really become the number one thing that brought I think you to my world as well. So let's kind of go back to the beginning, though, because you actually did more than that you've actually helped dig behind the scenes in terms of the Wuhan Institute of virology. And our funding there. Could you dig into that some more? Sure. Yeah. So

Justin Goodman  
Beagle gate is certainly not our first rodeo with Anthony Fauci. We've been, you know, following his work for a long time and his role at the NIH for a long time, because he has the second the NIH has a $40 billion budget, about half of that is spent on animal testing. But Anthony Fauci his division Nyad at the National Institutes of Health, has the second largest budget within the NIH, about $6 billion. And about half of that maybe more is going to animal testing and really horrible things like that we call maximum pain experiments where they're giving animals Ebola, exposing them to anthrax, other infectious diseases, and then withholding pain relief, even though these things are killing them quickly, in some cases, slowly in other cases, so really nasty stuff happening. We've been paying attention to for a long time. But one thing that we caught onto in late 2019 and exposed in early 2020, was that Fauci is Division at the NIH had sent $600,000 of a $3.7 million grant to the Wuhan Institute of neurology for dangerous Coronavirus experiments on animals that we now know to be gain of function. These you know, people may have heard the term gain of function now. These experiments were their supercharging wild Corona viruses and making them more infectious to humans and more transmissible between humans. And this is work that the NIH has been funding for years at the Wuhan Institute of neurology through a intermediary here in the United States. So in April 2020, we were the first ones to link the the National Institutes of Health here in the United States to funding the lab at the Wuhan Institute of neurology, which now many people believe in the you know, scientists intelligence experts believe may have caused the pandemic through a lab leak.

Brian Nichols  
Well, Justin, didn't you get the memo? If you brought that theory up in the beginning of the pandemic, not only were you labeled a conspiracy theorist, but also you were racist, so I mean, I'm surprised You You are even having a conversation with me because you haven't been deep platformed at this point, it's it's amazing that you guys are still functioning.

Justin Goodman  
Yeah, we haven't been canceled yet. I mean, certainly, in the early days of the pandemic, when the the lab leak was still seen as a conspiracy theory by a lot of people who have now done a 180. You know, there was a Washington Post column that said it was nonsense and call those conspiracy theorists. And we heard that a lot from the establishment media and the center on the left, unfortunately. And, you know, ultimately, I think history is going to show that all of that politicizing of COVID origins really set us back in determining how this whole thing started. Because it took over a year for, you know, certainly politicians on the left and media on the left to come around to the idea that, you know, we they've tested 80,000 animals in China, not a single one carries the Coronavirus, COVID-19, the specific one that caused the pandemic, yet we have a laboratory here in the center of Wuhan, where the where the, where the pandemic started. That was manipulating Corona viruses that were very genetically similar to the one that we now have caught, you know, wreaking havoc on our public health and economy. So again, I It's, no one knows what caused the pandemic we might not ever know. But to say that the lab leak is a conspiracy theory, and be dismissed it just because people like Donald Trump, who some people, you know, vehemently disliked, were promoting it has really done damage to our ability to get to the bottom of COVID-19 and how it started.

Brian Nichols  
Yeah, and then fast forward to I mean, really were where everybody got mad. It wasn't the possible leak of a very contagious virus due to animal testing, that was likely funded by American taxpayer dollars at the behest of one Anthony Fauci. But no what what got people mad, Justin? It was it was what they were doing to dogs. And it speaks to, I think more of us and our priorities, in terms of, you know, where we are as a society right now and Ranking Things by hey, if that's what it makes people get upset at what's happening, so be it. So let's look at Beagle gate specifically, because that's really, I think, where the national attention did focus and one of the things that not only kind of caught me off guard, but I think it's gonna catch a lot of people off guard if they didn't know this, is that this isn't just isolated to random places across the world, but it's actually happening in our backyard. No. Yeah,

Justin Goodman  
that's right. So Beagle gate is the kind of trending hashtag that we coined and then when caught like wildfire in social media, which we're very grateful for, to refer to a series of experiments funded by Anthony Fauci his division at the National Institutes of Health. We the first one we exposed in 2016, was happening inside Fauci his own lab here in I'm in DC, but this was happening in Maryland, so right outside of the beltway, and those experiments involved purchasing beagles and strapping capsules full of infected flies sandflies to these beagles, to cause them sores and lesions and ultimately killed the dogs. Unfortunately, that was part of a pattern of punishing puppy abuse that we've now documented from Maryland, to a lab in Georgia where the NIH is currently finding experiments that involve infecting dogs with, infesting dogs with flies again, and testing experimental drugs on them. To a lab in California, where they were forced feeding dogs, experimental drugs, they cut out their vocal cords, so they can't bark in the laboratory. And then they they killed them. And the most two recent examples we exposed involved, infesting dogs with both ticks and heartworms and other horrible experiments in Iowa and Kansas. So this is really an international scandal that we've been documenting for years. And you know, what this comes down to in terms of it really catching fire, and grabbing the attention of people across the country and across the world is and you say in your, in your intro here on the program is you have to meet people where they're at. And, unfortunately, you know, the the Wuhan story, while it was alarming to us and troubling to us, mice and bats don't provoke the same reaction from people that dogs do. We're a nation of dog lovers. And we always keep that in mind. Because you know, that's the gateway drug for us as dogs and cats and people and at the animals who people can relate to, that brings them into the fold and then we can talk to them about what's happening to Wuhan, or putting amphibious fish on a treadmill or whatever, you know, the other types of cruelty and nonsense that we expose. But dogs dogs are the secret sauce.

Brian Nichols  
I challenge, okay, we have way too many really talented people in the greater Liberty world for this not to happen. So I challenge this to find someone who can like do a short video, you know, a little two minute video of the dog's journey, you know, a happy puppy being born, and then Dr. Anthony Fauci adopting that puppy and that puppy all of a sudden being brought to a lab and just show that puppy sad, sad story that would hit so many people because we all watch the movies, right? We all watched Air Bud, we all watched Homeward Bound and cried when shadow was stuck in the mud. Hopefully, it's not a spoiler alert to anybody. Because, you know, that's movies like, older than me, I think at this point. So we all have the story that the animal stories specifically, it's those dogs stories that do connect with us. And I think that right there, to your point, Justin is exactly why this is now entering into the purview. And as you mentioned, meeting people where they're at on this very top of mind issue. And hey, it's an issue that people really do care about, because it's our furry friends, we all see. I mean, my mother in law just had to put down one of their dogs and it breaks your heart because they become part of the family. And you can't imagine someone doing something so cruel, so heinous. And just say, hey, it's in the name of science, Justin, it's in the name of progress. That's all scary. No.

Justin Goodman  
Yeah, I mean, and that's, you know, that's what we've seen at the NIH for years is them abusing their authority to justify doing these types of horrible things to dogs, cats, monkeys and other other animals and, you know, part of our our organization's name, it's, you know, white coat referring to the experimenters and then waste, and which we haven't really even talked about yet. But, you know, the part of the the core message for us is that not only is the stuff incredibly cruel, it's wasteful. The NIH itself admits that 95% of drugs and treatments that are tested on animals go on and pass animal tests fail in humans, because they don't work or dangerous. The FDA says something similar, the DoD says something similar. So not only is this this experimentation inhumane, it's an incredible waste of tax dollars. So it's a horrible, we get a horrible return on investment, and taxpayers shouldn't be forced to foot the bill for that. And that's part of you know, in terms of meet people where they're at for a long time, the the movement to end animal experimentation was focused only on the cruelty of it. And, unfortunately, that left out a lot of people who resonate with the government spending and the government's role in this problem creating the problem. So what why co wasted was show that, again, the government is the, you know, big government is the problem here, government subsidizing science is the problem in this case, because they don't care that there's no return on investment. They don't care that they don't have any incentive to, to innovate. And as a result, they're stuck in the, you know, using 16th century research methods in the 21st century world.

Brian Nichols  
And yet, Justin, we're told to trust the science and if you don't trust the science, if you don't trust one, Anthony Fauci, well, then you're just not trusting science across the board. And I think right now, a lot of people are starting to question the overall narrative is, is science, the actual science? Or do we have a science of the government bureaucrats and then the science of the actual scientists out there? Who are testing hypotheses trying to figure out not just what's the truth based on what I'm supposed to be presenting, but actually, what is the actual science out there? What is the actual truth and we're seeing a very big split. I've had this conversation many a time with Dr. Adrian bridge on the show where he talks about people in academia who they are Liberty lovers, but they are afraid to speak that ugly F word freedom for the fear of being ostracized by their co workers by being cast away by their their peers. That's insane, that you have some who are supposed to be the experts, the brightest, the best in our society, who have been so shun so terrified to not even want to speak out because of that fear, right, the other F word. And I think right there is where we need to start to focus and address is that it's, it's not time to be afraid anymore. Like, it's Kevin McAllister, and hold alone, where he comes up and read the bed. He goes, I'm not afraid anymore. And he runs outside and then the old man with the shovels right there, and he screams and I'm back in the house. No, but that's the point. It's time for us to say we're not afraid anymore. And we have to stand up and say this is wrong. And it's time for our tax dollars to stop going towards this. But then I know the pushback. I'm a sales guy here. We have objections pop up, and they're gonna say, Well, what are we going to do? How are we going to fund this and then to your point 95% of the animal tests fail human trials anyways, what are we doing? Like? And then this is an awful question to even feel like I have to ask, what's the point of this? Like, unless there's just, hey, this is a means for us to disseminate taxpayer dollars and animals are just a means to an end. I mean, is it really that black and white?

Justin Goodman  
Unfortunately, yes. I mean, if you ask me, at least, I mean, listen at $20 billion means animal testing is big business. And, you know, the grants that go to the universities, they're taking maybe a quarter or a third of the grant right off the top for overhead. The rest is,

Brian Nichols  
nothing is big business, though. Hold on that line is a that is a winner right there. Write it down. Yeah. If you don't, yeah, you don't think about $20 billion.

Justin Goodman  
It's cynical. But it's, it's, it's the reality of it. I mean, there's the companies that make the cages and make the and make the food and transport them to the trucking companies that transport the animals and the companies that breed the dogs by the 1000s, to sell to the NIH, and to other laboratories for abuse in these experiments that are funded by taxpayers. So the colleges and universities are some of the loudest advocates for this, because they're getting the most money for it. And again, there's no incentive for them to innovate, because the second you solve a problem, the NIH is going to fund it anymore. So you have every incentive to continue tinkering and not solve the problem that you're looking at. And people who speak out about this are ostracized. Unfortunately, that's what happens because the status quo has been animal testing is, you know, the gold standard for so long, despite the fact that all the evidence points to the contrary. Good science, you know, you're talking about science and what what is what is science and what counts as science and who should we trust? Good science follows the conclusions wherever they go, even if they're inconvenient. And the science, in this case, the site of the public health science and biomedical science, the science in this case, leads us to the conclusion that animal experimentation is incredibly wasteful and not worthy of our tax dollars. However, you have people like Anthony Fauci abusing their authority, Francis Collins, the head of the outgoing head of the NIH, abusing their authority, and actually lying to people and telling them that you're going to die, your grandma is going to die, your kids are going to get sick if we don't abuse dogs, which is the furthest possible thing that could be from the truth. But if you challenge that you're deemed as an anti science radical, and there are so many scientists in the community that have spoken up and found themselves on the receiving end of not having papers published, being rejected from conferences, and being ostracized in other ways. But that's changing, it's changing, because the science is so overwhelming that this stuff is wasteful. And you have seen some progress at agencies acknowledging that are looking to do things in a better way. But our challenge is, you know, as a Liberty group, we're not saying that we should ban anything. Our challenge to the to the government and to the animal experimenters is find your own funding. If your problem is so important, and your research is so promising, surely the Gates Foundation, or some other big foundation that doles out billions of dollars a year in grants would be interested in funding your program, or your project that is going to save people's lives. But the fact is, is that putting fish on a treadmill is not going to save anyone's life. And no one besides his Uncle Sam is going to pay for something like that.

Brian Nichols  
Ain't that the truth. And you one of the lines, you said there was just gold the second, you solve the problem, the funding stops. And I've used this example a million times. But it's just again, it's too perfect. It's the scene in the office where Oscar is trying to explain to Michael why they need to spend the money that they have leftover. So next year, corporate will continue to give them the same amount of money because there is no incentive in this world where you want to have the problem solved because then that spigot will turn off. So you have to constantly be validating why your job exists. And in the government world, it's just to keep the problem just existing, but maybe fixing it a little bit my like minute steps each day versus you know, when you're a sales guy and you're out and you're trying to sell a solution is because you're trying to solve the problem as you're trying to make things better and objectively take that step moving forward. But I'm again, to your point, I think people are starting to wake up and thank God, Justin, because I think we're far past due a time where people like Dr. Anthony Fauci, these lifelong government bureaucrats who have faced no recourse whatsoever. It's time they face they're due. So with that being said, Justin, unfortunately, we're already short the time so we want make sure if people want to number one, go ahead and support the amazing organization that is the white coat weights project. We're going to go ahead and find And number two, where can folks go ahead and find you if they want continue the conversation.

Justin Goodman  
All right, our website is white coat waste.org. And you can visit at White Coat waste on Twitter, Facebook. And we're also we Instagram and YouTube on social media if you want to connect my personal Twitter is Justin, our Goodman, at Justin, our Goodman, if anyone wants to reach out to me and ask any other questions, and again, white coat waste.org is the place to go to our home base to get more information about what we're doing and get involved.

Brian Nichols  
Perfect and folks have up this will make it super easy for you to go to your podcast catcher. Click the artwork there and it'll bring you right to The Brian Nichols Show website where you can find today's episode, all of the links that were just mentioned there by Justin as well as the transcription for today's episode. Oh, and you can find all 400 Plus episodes of The Brian Nichols Show. But with that being said, thank you Justin for joining us on today's episode, The Brian Nichols Show.

Justin Goodman  
Thank you Brian.

Transcribed by https://otter.ai

Justin Goodman Profile Photo

Justin Goodman

Vice President, White Coat Waste Project

Justin Goodman is the Vice President of Advocacy and Public Policy at White Coat Waste Project. For more than 15 years, Justin has led high-profile, winning grassroots and lobbying campaigns to expose and end wasteful and cruel taxpayer-funded experiments on dogs, cats, primates and other animals. In 2017, Justin was awarded the 40 Under 40 award by the American Association of Political Consultants.

Justin has also led successful efforts to pass local, state and federal laws and policies that reduce and replace wasteful animal experiments. Justin’s advocacy work is regularly featured in major media outlets, including Fox News, the New York Times, Politico, Washington Post, Wall Street Journal, The Hill, Daily Caller, Washington Times and niche publications including Science and Nature.

He has co-authored extensive peer-reviewed research on ethical, scientific and regulatory issues related to animal testing. Justin earned his Bachelor’s and Master’s degrees at the University of Connecticut and spent years as an adjunct professor of sociology at Marymount University where he taught international study abroad programs about illegal wildlife trafficking.

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Talking about difficult topics doesn't have to be as bad as we think.

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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