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Nov. 15, 2021

382: Astroworld Could Have Been Prevented... Here's How (feat. Chris Goyzueta)

382: Astroworld Could Have Been Prevented... Here's How (feat. Chris Goyzueta)

AstroWorld could have been prevented. The nine people that died, didn't have to die.

Chris Goyzueta: "People in the liberty movement are starting to do events, and they're starting to map big events where 1000s of people are showing up... so, talking about security is important and needs to be taken very seriously.

 

Because if you look at the events of AstroWorld, again, nine people died, potentially more, and 11 had cardiac arrest, and over 300 people were injured, and it all could have been avoided."

 

Chris G takes over our traditional "Monday Marketing/Sales" episode to talk about something the tragedy at Astroworld, how it could have been avoided, and what we in the liberty movement need to learn from this horrible event when planning our events in the future.

 

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Transcript

Chris Goyzueta  
AstroWorld could have been prevented. The nine people that died, didn't have to die. We didn't need to have the 300 Plus that got injured, the 11 people who suffered from cardiac arrest that all could have been avoided. And I'm gonna share some solutions for events in general. And you know, s, people in the liberty movement are starting to do events, and they're starting to map big events where 1000s of people are showing up, talking about security is important and needs to be taken very seriously. Because if you look at the events of AstroWorld, again, nine people died, potentially more, and 11 had cardiac arrest, and over 300 people were injured, and it all could have been avoided. So thanks to Brian Nichols, and welcome everybody to The Brian Nichols Show. Not talking marketing today. Today, I want to talk about something a little more serious that I'm something I'm really passionate about is safety at events. And I did a deep dive video on this. So we'll be along deep dive this is just a quick overview on what happened in AstroWorld. And why it could have been avoided, and some some solutions. So things like that don't happen again. Right. So quick overview on what happened AstroWorld. So first of all, rapper Travis Scott did a festival in a venue that did not have the capabilities or wasn't equipped to handle 50,000 plus people. Also, they didn't have enough security, they didn't have enough police and their protocols were absolutely horrible. But even with all of that, that concert never should have happened. So usually when you go to an event, right, you buy a ticket, you go through a security, especially a concert right to buy ticket, you go through security and security you might get one day they might have pat downs, they might have like metal detectors that you walk through maybe a combo of all of those. And everyone kind of comes in and has been been checked and vetted, make sure they get in safely, right. And in the concert industry and music industry, we have a term called Show stop event or stop show event. Right? So event that happens where the show just needs to be stopped, because it's unsafe for the show to continue. So I'm not even so busy real quick before I get through the event that I believe should have been those the snapshot event. Nope. Not only was it way overcrowded at the site, they had a serious issue with crowd surge. So a crowd surge is when you have 1000s of people pushing in one direction towards the stage usually because they're trying to get closer and closer to the stage. And then people start feeling pressure from getting pushed and start getting tight. And they want to get out right so then you have hundreds or even 1000s More pushing back in the other direction. The tree just try to get the hell out of there. And what happens a lot of people that are in the middle of this or even at the barricades because they can't escape or be pushed so hard against the barricades. They they can't breathe and and slough could pass out i because there is literally almost no oxygen in the lungs, but they're there. So we're the ones that died. It usually died from asphyxiation, which is literally you can't breathe like there's just no air able to come in and able air unable to go out. You're just completely out of oxygen and you die from basically suffocating to death, which is horrible way to go. And, you know, if you're lucky, right, you don't die. A lot of people they're passed out or unconscious. They the medical staff was completely overwhelmed, right? There's actually a girl that passed out and was in a medical tent woke up in the medical tent, and she was a nurse. So she immediately starts helping the medical team and starts giving CPR and first aid to people to try to help save lives. And she was just passed out. She's trying to save these lives. Right. And this all started happening.

Probably between the artists. That's before Travis Scott and Travis Scott. Right. So he had a 30 minute countdown before his show start and already happened during that countdown. So people were passing out. There's a rape and deaths before show even started. There is a I have a couple of scenes queued up. I don't know how deep I want to go. But there's this this is horrible scenes. Actually, you know what, I've done a deep dive on this. But I do want to show a couple of things right. So real quick. So this first clip I'm gonna show and if you listen to the audio version of this, I'll explain the clips. And then maybe we'll I'll talk about the clip afterwards. But I have a couple of clips I want to show real quick and there's a part where the audience is in between songs is just chanting stop the show stop the show, because how horrible the crowd surge is and people again are passing out they're dying, and that they're really just suffering and this event is has really turned south so here's a clip of people chanting stop the show

Unknown Speaker  
Noise real quick

Chris Goyzueta  
right, so we'll use that clip, miter saw someone dying that just died five songs ago, Travis Scott still going on and having worked on so what's my qualifications to talk about this? I have booked in produced over 2500 shows probably getting close to about 3000. And it's anywhere from clubs to festivals to arenas to amphitheaters. And when things like that start happening when people are passing out at shows are dying at shows. Maybe you're thinking, Oh, maybe they didn't know about it, they absolutely knew about it. The second someone passes out the second that medics have to attend to someone, here are the people that know and the medics are usually on radios. Now there was talks about the medics not having enough radios, which is a security disaster to begin with. But every medic should have a radio so they can communicate with the festival producers, right. So once that medic, started trying to help the first person that passed out, they should have communicated, and you probably did with the festival producers, and the touring production company, right. So the press coming up, put on the festival. And the show continued right. So five songs ago and again, I said as the restart happening during during the 30 minute countdown, then the next clip, and in that clip, if you miss the audio version of it, it's Travis Scott standing on a giant platform just looking down at the audience not doing anything, right. And he's now Can he hear them chanting stop the show? Probably, because it was quite a few people chanting it right. But artists do where if you ever see these headphones, they have in their ears, what looks like headphones, those are called in ear monitors, right? So that's where they can hear themselves sing, or rap or whatever it is, or they hear the band performing ready to hear the music, they have tracks playing in their ears. And a reason that happens is because it is really hard to hear on stage. So so they can hear themselves and perform better. They have these in your monitors. And so potentially, because in your monitors, he didn't hear it, but I can I highly doubt it at this little thing. He heard something, right. But anyway, so the next clip on the show is, as you see the crowd surge right at the barricade, right. And usually when people are being pressed against the barricade or people are starting to pass outs when you see like, he's all squared away with CDs, old school, Michael Jackson videos of girls being pulled out of the audience and being passed out, right? Because that a lot of times is gonna happen because they're just super dehydrated, right? Because a lot of times when young people go to shows they want to rush to the gates, and he parked themselves there and they're there any tire showed and I go into a drink, they're not going to gain eat. And it's hot and sweaty when you're that close to the stage. And any probably pass out from dehydration, right. So Pete It's common that people get pulled out, but it's usually pretty easy. Like it's just like a quick second and the person gets pulled out from find a barricade. So in this clip, you can see the security struggling to pull someone out. I mean, they're just squished so tight against that barricade that the security is having a really hard time though to push them out. Let's play this clip right

here. Right in the people that are able to like walking just loosely right in front of the Barricade, they've already gone over the barricade for whatever reason, either day, they were already dehydrated or asked to scream for help. Or they were passed out and they were they came back to consciousness once they got pulled out of the hot, sweaty mess and all the pressure from the crowd surge. But as you saw the ones that were standing on the barricades for barricades usually have a called Crash barricades. But there's a platform on one side that the audience stands on to the super weight of the audience holds the barricade down so they can't be pushed over. And and Howard, the crowd search account was so strong that those barricades broke and they should not break that's, that's a lot of steel that that just they just broke through. And then on the other side of those barricades, there's a small platform that people can stand on top of and they can pull people out or you can watch the crowd right, see what's happening within the crowd. And you could see the people on the other side of the barricade on this side of the stage. They were having a really hard time pushing, pulling the people out or a Yankee them several times, just get them inch by edge on the crowd and that's how tight that crowd surge was right there from the stage. And then the last clip I'll show you I show you all that what I believe was a stop show event is really disturbing. It's Travis God standing on that platform. Looking down into the crowd. He can see clearly See that someone is passed out being carried out, right? But looks pretty lifeless, it looks the person looks like the dead. And he's up there saying the words dead, dead dead, it's really disturbing clip

that's disturbing. Okay, so now why this show should have never happened and then we'll talk about some solutions. And so again, so security is the number one thing, right? If you're producing events, if you're on the promoter side or the producer side, so you're, if an artist plays a show, the artist is the producer of their own show, right? So it's not always I say, these these big elaborate productions, but on festival is a bigger producer, a production team, that's all involved working with the artists put these on right. And the second your event or your concert becomes unsafe, it should be a stop show event show just needs to be stopped. And as I mentioned, when we talked about the security check in, right people coming in through the gates in security. And there's several areas, several clips where people have broken down the security gates and are just running into the venue not being checked. In some of those clips there. Even people with backpacks on getting into into the festival side, which is horrible. I mean, what's in those backpacks, right, there's weapons explosives, like what is in those backpacks, and they could have potentially killed hundreds and 1000s of people if they would have brought weapons in. And there's some real dangerous people that got in there. But it's already sold out, it's been sold out for months. And with these hundreds or even 1000s of problems, 1000s or several areas, that was basically having all the entrances. And there's another area where people started jumping over the fence. And the weight of the mass of people jumping over a fence broke down the fence. And again, all different areas where people just running in by the hundreds, maybe 1000s of people got in that should have been in there in a site that's already oversold, and can handle the people that are there, probably contributing to more of that crowd search, there's been stories of people getting stabbed by needles and inject it with something right. And some believe that may have been fentanyl, which could have contributed to some people having cardiac arrest. But again, that that kind of stuff comes in when there's nobody being checked at security, right. So here's one of the clips of people just storming in through the security gate.

That that entire clip is about two minutes long. And as you saw that entire time, there's dozens of people running in production a per second. And that was happening for at least two minutes. That's how long the clip is. And if not longer, you know, so going to hundreds of people just streaming and just that one location, this was happening at several locations and people jumping over a fence. And the horrible thing is so cybersecurity at concerts in general mode sort of security company, I'm calling them out security company that was used at this event was a security company called CSC contemporary services corporation that believes what it stands for. And, and I've worked for CSC and I know what they pay, right. And I've been on the other side, on the promoter side, we're working for a venue that hire them. And I know what they what they charge to the venues and promoters. So they if you're a promoter or venue, you're probably paying them 18 to $24 an hour depending on the city, depending on how established you are and your relationship with them and CSC right. And at an 18 to $24 an hour and that's just for regular guards and the other supervisors. Right. The security guard gets paid minimum wage, right. So at the time when I was working for them, the minimums was pretty low was like six or $7 an hour. So that's what I got paid. And there's there's no it's probably still minimum wage. I've heard people talk about it's less than $10 an hour for sure. And I know in the liberty movement, right, we're all about free market free and open markets and everything but when it comes to yours, and that's the thing, right? So if there was transparency, and the promoters knew what was actually being done right, they're actually only getting paid minimum wage, and are not really qualified as like there's no training. They're not former like military or former police like zero training I used to have my college kids are people that are older, right? So let's think about going to a sports game. And the people that are the ushers that are taking use the seats, those are the exact same people, they were for the same company. No, they're, they're the exact same people are going to work festivals like that. They're not trained for things like that. And there is no training. Right? So you're just kind of just learn as you go. And that's, that's where the free market needs to take over. Right? So that's my solution is all my solutions are free market oriented. And the free market just needs to step in, and the industry needs to correct itself, but from all these mistakes, but when it comes to legal repercussions, I mean, there's people that are there they are they should they should go to jail for what happened and they're responsible for for the deaths of these people. Right. So continuing on with security, so you're paying minimum wage, there's no training, there's no qualifications. They were understaffed, there's not enough security. And one of the things that's pretty disturbing is their security protocol. And I looked up the, I guess the definition, I think was like a government definition of what a multiple casualty event is, or all sorts MC as they call it, right multiple casualty incident. So let me if you're looking at the the video version, I'm going to share the document from from the festival that which is like their entire security protocol. And in this document, right, you see what is considered a multiple casualty incidents. So the definition slash overview and this is exactly the same definition that any government entity would use. So, though a number of events may be called catastrophic or disasters, there is no one agreed upon definition of an MCI multiple casualty incidents. For the purpose of this plan, we shall consider an MCI to be timed to be addressed in this grammar errors in this to address me nuts. But so to consider an MCI to be a time that onsite EMS services become overwhelmed, and outset resources need to be submitted, right. So it's not a multiple, multiple casualty incident, until their medics are overwhelmed. But what if they are understaffed with medics? What if they scheduled only six medics for a 50,000 person event, of course, they're going to be overwhelmed, right. And

the other thing too, is that I have an issue with people or going to a concert or trusting the organizers of that concert to keep them safe, right? You You don't go to a concert and feel like you should be worried about your safety, you're there to have a good time you're there to let loose to have a couple of drinks to maybe smoke some weed, right? Whatever it is you do to have fun. That's your total, right. And you should feel safe when you go there. When one person dies, not eight or nine, but the ninth person died a couple days later, but eight people died at the event. 11 people had cardiac arrest at the event, there's over 300 people injured at the event. That event should have stopped not to say after the first person that might be a little extreme. Boom, the second person died. Done, the event is over. Right. So even if the thing with security gates didn't happen, the second the second person died, it should have been over because your crowd is not safe, Kratos, dying and suffering and has eventually been stopped. But again, once that security gate security gates were broken down in broad daylight, that's already which should have stopped. So we should have never even gotten to that point, right? And in the in the video where I'll go more in depth when in depth on my YouTube channel or even my podcast if you want to hear me talk about some other scenarios, right. So if you cancel an event with 50,000 people there, of course, that's not the safest thing to do. So you have to have a strategy on how you're going to cancel an event and turn away 50,000 people, which which I'll talk about that more in depth video. I'm trying to get the shortest us, Sir Brian. But some solutions, some using for a couple quick solutions. So first of all, you got to have trained and qualified people. Right. So again, no, no government licenses, I think there should be organizations that are certifying bodies that certify events that certify promoters that certify venues that certify artists, right so it could be this artist is certified by the safety company, this venue is certified by the safety company. And those promoters, those artists they pay for someone may split the cost and there's lots of cost that gets split by the artists and promoters or the arts in the venues, depending on the people involved in promoting the show. But it should be a show cost that someone goes to the site and does a security inspection and make sure that the event is safe that the perimeter is safe, that there's enough staffing that you bring a bomb sniffing dog and you you go check for for explosives, you have proper metal detectors, detecting knives, guns, right whatever else you're detecting for. And certifies those events saying it's safe, it's safe to go to this event. And they have the best promoters in the world. I mean you have your artists you're coming with massive influencers right so if they put out PSAs saying this event is certified by this organization, you can have competing organizations Right. And those organizations can talk about why they're better. I mean, in the personal training industry, there's all different types of personal training certifications. And every gym accepts different certifications, right? So maybe every artist accepts certain certifications, or maybe every venue and also, maybe certain artists only play venues that are certified by this body or that body or these two or three certifications. Maybe there is venues that will only allow artists where their their team is certified by one of the certifications that that venue approves, right. So venues and the artist should should have the right to choose which certifying bodies they approve, but there needs to be some certifications, there's needs to be accountability and getting conversations like this can create awareness around how horrible our industry is when it comes to security. And, you know, unions would be great, too. Right? So as long as again, I think a lot of people in Liberty world are pro unions cause us to join voluntarily, as long as these various unions are not lobbying the government and are trying to create laws to by by lawmakers that have absolutely no idea about our industry, right? If there's unions soon as there's unions when production company, right, companies, right, so yatse is like a really big union that offers labor for for shows. And they're great. There's this, no, it's about pay to ask because you have to work around the union rules, but it's okay. Right there. Their workers are pay really well. They high quality workers, they are treated fairly, they get plenty of breaks, right? Especially when working 16 1718 hour days, they're workers taken care of. And security, they are not taken care of. I mean, a lot of these events, people forget the bring the water, right, and you're talking about someone standing in the same position for at the same post for eight 910 minute festival like this, maybe 15 hours, maybe not even get a relief for a bathroom break,

right and not having enough water, right? Nobody's taken care of the security or especially of 500 guards. It's there's nobody taking care of them. And it's absolute BS that needs to change, right? So conversations like this need to be out there, we need to be more transparent about all the issues within our industry. And we need to take care of security. And I think unions would help I think certifications would help. Make sure I didn't miss anything, I'm gonna add a couple couple of notes. These are not at all for this one. But there's a lot we can do. Right? There's a lot we can do to to offer solutions to have better security. And then the last thing I want to say is I've been to a few Liberty events recently, and it has been fun, I really, really good time at those. And you're talking about I don't wanna call any events out. I wasn't the beginning. But I'm gonna do that. But you're talking about over 1000 over 2000 people at some of these events and no security at all. Absolutely no security. So luckily, no to Liberty events, probably half the audience strapped anyway. So if someone some idiot comes and tries to pull something, that they're probably going to get taken out pretty quickly. But it also only takes a couple seconds, right for your your talent onstage. I mean, God forbid, one of the one of the people that we love and listen to one of the people that we want to run and represent our party is standing on a stage at a venue that's not secured, and someone takes their life, right. We got to be more responsible to as libertarians, and maybe we lead by example and show the music industry, the entertainment industry how to do it. Right, right, because we have good ideas. We have good solutions that don't require government that don't require force and coercion. Right? That's just us working together, making sure we have amazing events. Everyone's having a good time. And everyone is involved working, participating. And just coming as a as a guest voluntarily and feeling safe and having an amazing time. So anyways, thank you all for listening. Thanks for whoever stuck around for this whole thing. Thanks for allowing me to speak about about this topic on Brian on The Brian Nichols Show, thanks to Brian Nichols, for allowing me to talk about this. As they'll know, when I'm on Brian Nichols, I'm not the best self promoter, but you know, go to Brian Nichols show.com. To To learn more about The Brian Nichols Show and all the great episodes, Brian has had a great amazing guests he's had if you want to learn more about me everything about me is I'm making it with Chris g.com. I haven't posted much on the website lately. But all the links to the socials that I do use most of the time. So even so YouTube and Instagram pretty much you can find those links there, Link to my Patreon, there if you're someone that's in the music industry, and that's trying to learn how this industry works, so you can find all of that there. But again, thank y'all for listening, subscribe to the show. leave a review, leave us a five star review, right leave random reviews on Apple podcasts that really helps bring the scale of the podcast helps brand get more amazing guests and more sponsors supporting the show. So thank you all so much. And as I always say, go see shows meet people make stuff and live the life you love. Peace, my friends.

Transcribed by https://otter.ai

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603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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