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Oct. 25, 2021

361: Let's Fix This Fundraising Email... -with Jeremy Todd

361: Let's Fix This Fundraising Email... -with Jeremy Todd

Ever have someone "oversell" to you?

Ever have someone "oversell" to you?

 

It's painful.

 

And yet, that's actually exactly how I felt after reading a recent fundraising email from LP National.

 

No, this is not a "crap on the LP" episode. This is a "show where the LP went wrong and how they can do better" episode, as Jeremy Todd returns to help me re-write this fundraising email so it's more effective!

 

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Transcript

Brian  
faced with an uncertain future many business owners and technology professionals don't have time needed to invest in their business technology strategies and as a result are afraid of their technology getting outdated and putting their company and customers information at risk. The digital future is already here. But with all different choices in the marketplace, it's difficult to know which one will be the best fit for you and your strategic vision. Imagine having the peace of mind that your business is backed by the right technology investments that are tailored for your specific needs. Hi, I'm Brian Nichols and I've helped countless business owners and technology professionals just like you helping you make informed decisions about what technologies are best to invest in for your business voice bandwidth, cybersecurity, business continuity juggling all the aspects of business technology is messy. Let me help at the Brian Nichols show.com forward slash help and sign up for a free one on one consultation with yours truly to dig deep into where you see your company headed and how we can align your business technology towards those goals again, that's Brian Nichols show.com forward slash help to get your simplified business technology started today. We can become great at doing the the things that we do well the things that we focus on like I'm I think our audience is great at selling Liberty I think we have been amazing at doing that. Welcome to The Brian Nichols Show your source for common sense politics on the we are libertarians network as a sales and marketing executive in the greater telecommunications cybersecurity industry. Brian works with C level executives to help them future proof their company's infrastructure for an uncertain future. And in each episode, Brian takes that experience and applies it to the liberty movement, you start to ask questions that pique his interest and get him to feel like okay, this guy's actually got something that maybe you can help me out. And then in your asking questions and trying to uncover the real problems build that natural trust. I enjoy a monologue there, man. Instead of focusing on simply winning arguments or being right, we're teaching the basic fundamentals of sales and their application in the world of politics, showing you how to ask better questions, tell better stories, and ultimately change people's minds. And now, your host, Brian Nichols. Well, happy Monday there, folks, Brian Nichols here on The Brian Nichols Show. And thank you for joining us. Yes, on another fun filled episode. I am of course, your humble host. And thank you for joining us on one of our sales conversations with the man the myth, the legend, the host of sell liberty, Jeremy Todd, welcome back to the program, my friend. How are you? And what's new over in the cell Liberty world?

Jeremy Todd  
Yeah, doing great. We just had our second episode first episode of Spike it as amazing as planned, but really blown away with our second guest, Mike Abramowitz. It would be the Saturday episode here. So make sure you go check that out. Mike really, really brought the fire on personal accountability and challenges us to see things in a different way talks about a little bit of his journey in the his frustration with the school system, but talks about taking action and doing it so don't miss don't sleep on that episode with a great dude, Mike Abramowitz and he gives you some free books at the end. So, yeah, I tune in.

Brian  
It's it's to quote Michael Scott, we have engaged in a win win win scenario. Yes. So you win Jeremy because you had a great guest, Mike wins because he got to be one of the the first guests here on civil liberty and we the audience got to win because it was a great conversation. So thank you. Yes, my friend for that. And here's my fun fact of the day because I know we've been starting off every sales and marketing show we've been doing here on Mondays with a fun football fan because we record on Sundays. That's right. No, did you know this blew me away. So Tom Brady is playing Justin fields who's the quarterback for the bears? Not only is Tom Brady and Justin fields, the largest age differential between two starting quarterbacks in a game in NFL history. But it also marks the first time for Brady where he is playing somebody from Ohio State College he never has played in his entire career. I say that because I know you were watching the the Alabama quarterback to a tag

Jeremy Todd  
Yeah, in he said he's never played a quarterback in the NFL from Ohio State. Yes. Brady went to Michigan so what

Brian  
broke there? Yeah, so in the NFL, but that's that's amazing. Because he's been in the NFL for like, what three years at this point. So um, yeah, there's your fun NFL facts for the day cuz I know everybody's enjoying those little tidbits. But Jeremy, um, let's start off tonight because

Jeremy Todd  
well, let me ask you this. I have missed the point now where a Brady has been in the NFL longer than quarter quarterbacks he's playing against had been alive. Yeah.

Brian  
Now this kid is like 21 and Brady's been the NFL for 22 years.

Jeremy Todd  
There you go. That's why it's just scary. Yes.

Brian  
Well, it's scary. But um, hey, we we we see right now that um, you know, time is ticking for Tom Brady, though it seems to be the ever eternal clock and he doesn't seem to change at all. And that's also goes in time with the LPS messaging doesn't seem to really change much either. How about that for a transition?

Jeremy Todd  
That's solid?

Brian  
I tried to scare me. We we've been getting these emails from LP national and yeah, hey, you know I so let's start off we discussed this before we hit the record button. This is not a crap on LP national podcast in the slightest. This is a LP national, we're going to give you some advice. So LP sends out fundraising emails on the regular, we just got one here it was for let's see, October 19. So five days ago as we're recording so six days as you're listening to this, and it's discussing the topic of inflation, I'm gonna go ahead and add this here to the YouTube. I'll read this email very quickly for your your audio listener and we'll go through and then we're going to just dissect this Jeremy. So we'll start out here, everywhere you look and remember this is from the LP national. Everywhere you look, the threat of government action in the economy looms large over our heads. Whether it's the ever growing list of infrastructure issues, creeping inflation or anti cryptocurrency rhetoric from Republicans and Democrats, our elected officials seem determined to double down on wrecking an economy that has already been abused by record amount of government intervention. Let's start with the Americans jobs plan. In all bold President Biden's original $2.25 trillion. One size fits all attempt to fix the economy, rebuild our infrastructure, fight climate change, and maybe even make you live forever is jam packed with a wasteful and disastrous spending. More than half of the overall plan will encompass human infrastructure projects, aka programs that have never been considered infrastructure before the year 2021. These programs are made up of both nonsensical government studies and both political handouts all wrapped up inside a 2700 page bill. The plan also includes many Biden backed by American regulations, giving us the latest example of a president who was confident you can use central planning to control the economy. The economic problems of today were caused by decades of government infrastructure building a bloated bureaucracy. Likewise, the American jobs plan and other misguided central planning seems like it are certain to lead to more economic hardship in the future. With more spending on the way to help expedite our inflation and further damage the value of the US dollar, many Americans are turning to crypto and other alternative currencies to better retain value. However, threatening the federal government's monopoly on money could come back with pushback. Democrats and Republicans have gone on record against cryptocurrency to defend the US dollar with no accountability for their misguided intervention into the economy having severely damaged it. This is why the Libertarian Party stands out crony against crony capitalism and all other intervention approaches to economics in favor of a free market. Libertarians understand the real solution is simple. But it's also one the old party's refused to accept. We need to stop, invent, invent intervening in our economy and allow people in communities to make the best decisions for themselves and their families. When that happens in a free market, the possibilities are endless. We cannot stand by any longer support the libertarian party's messaging and candidates today and help us fight for economic liberty and prosperity, both now and in the future. Jeremy Todd as I take a breath, because that was a marathon to get through. And everybody who listens to this show knows that I don't like to shut up. So the fact that that was a mouthful for me to get through is going to kind of start off with number one. This email is 5,000% too long. Um, I started out. Now again, the reframe this, we're not crapping on an LP national button. Let's start out from the onset. Jeremy. I said it. I think everybody felt it. That was at least five paragraphs too long. Where should if you're trying to frame an effective sales copy? Should we start? And let's look at this email. Where did LP national go wrong?

Jeremy Todd  
Well, I will, I will answer that by telling you a story from a little bit earlier today. So we are my son having turned seven months old today, it is time to, for us as a family to start considering flu shots. And, you know, I'm by no means an anti Vaxxer I've had all my vaccines except the new one, which we shall not be named. And so as my family, my son is right on schedule with all of his, and we were just exploring some of the unique things that have to do with a flu shot some of the things that could potentially cause adverse what what what is the anti Vaxxer really argument against this? And so we started exploring some alternatives and there is a, a new word version out there. But as I started reading the, the information and the data on it, I was like, Okay, there's, you know, there's a lot of words here, I don't understand. So I handed it to my wife, who is a doctor and I said explain these words to me and what they're saying. I needed it to be translated because I am a normal person. And I needed to put in normal real world terms. And I needed an expert to do that. This email reads like a pharmaceutical company explaining the pathways in which their drug works. And what really stands out to me is they do that with the problem. Which is, is fundamental this is this is what's important. Okay, so we got 1234567 paragraphs, yeah, 677 ish paragraphs on focused on the problem. And going into massive detail on the problem, there absolutely has to be conversations about what we remember, we don't, you don't sell the product, sell the problem your product solves, okay. And that I want to applaud the effort in trying to do that. The problem is we've out we've over talked, one of the things that is extremely important when selling is ground the problem emotionally, in real world terms, so everybody can understand it. Okay, and this, I'll use a really, really silly example. But it works. Donald Trump went on immigration, because He basically took the South Park approach, they took our jobs, right. And that's something that's build the wall. Immigrants take jobs build the wall, very simple. It lands on a lot of people emotionally. And people bought that problem. And solution because it was simple. This is not simple in reading, it doesn't land effectively on the average person. And this is what happens when you have experts and economically literate, we've got to understand that our we're speaking to other you know, highly educated economist and things like that this is. The second part is when you have a sale in the bag, there is a tendency of bad salespeople to continue talking. So the the the correct way to do a process like this would be here's the problem in very simple terms that everybody understands. Here's how we provide the solution. Help support, boom, boom, boom, crystal clear. The problem is when you go, here's the problem. Here's the solution. Oh, also it does this. And also there's this and also there's this and also there's this, well, if you had them sold it that you are not going to sell them more on the also there's this also there's this also there's this, when you keep adding on talking points, the only thing you're ever going to do is lose people not gain people. Does that make sense? Because you had them at sold. And if you keep talking, they're not going to be more sold. Sold is 100%. It's done. It's over, you're finished? Right? So as they continue talking in this email, they hit, they continue to find things that people might go, Well, I don't necessarily agree with that. And that allows them to discredit the entire email. If they were able to read it entirely, effectively, because of its length. What are your thoughts, Brian?

Brian  
So like, we're looking at the page right now. This is why need to be on YouTube. Folks. If you haven't been on YouTube, go ahead. Because you get you're missing out on the the video content. But now for the audio listener. So you look at the page right now you have the banner, Libertarian Party of principle, so you know what's coming from, you got three paragraphs, a second paragraph, you got the bold type, and then you have the $2.25 trillion graphic here. Like right about at that end of that $2.25 trillion graphic. That's how long the email should be. There's no reason that this extra gobbly gook the extra three paragraphs underneath the 2.2 5 trillion needs to be mentioned. And to your point. You do see this a lot with unfortunately, bad salespeople is that they do, oversell, you can make the argument up here about the issues that people are experiencing. You don't need to convince people that inflation is happening. They go to a grocery store and they experience it so tell that story. Because who's reading this? It's not going to be your your to your point. Well, it might be that maybe it's the problem too, is that we're going specifically after people who already agree with us now people who we need to be trying to reach out to but then and this. This is the part that drove me the most crazy and I think I even sent this to you when I first had Jeremy Rundu This is an episode is the very last part of the the actual email the call to action, support the libertarian party's messaging, and candidates. So the first part that I'm seeing is the messaging part. But if I'm a savvy salesperson, and I'm looking at this email, I'm saying, Why am I supporting messaging when the messaging looks like this, number one, and then number two, it's unfortunate because you want to support the candidates, you want to go out and actually actively help support those individuals who are out there running to make policy better. But this is not appealing to the candidates themselves. This is trying to appeal. And this is where we lose people. This is trying to appeal to the hoity toity economic literate person who knows what the issues are, they know the policy, and that's well and good. But that's not our market. And candidly, we know from the data that we're not going to win alone by going after those people. So I got equally frustrated, because this email, it completely missed the mark, not only in terms of what it was trying to do me if you're going to try to educate somebody, at least make it so you can see the coherent, you know, here we are, here's the pain. Here's how we're going to see that pain get agitated, here's how we're going to show that there's a path forward. And here's the solution. This didn't even really pink that that Well, this was very convoluted. I mean, the middle part of where we started going into the dirty details of, you know, many Americans are turning to crypto, you know, looking at the American jobs plan, like it's almost like you're getting so far into the weeds, that now people are getting confused. What am I supposed to do here my learning here? Is this a sales? Email? What am i What's the call to action, and when you see the call to action, it doesn't make sense. And it has no coherent in really line with anything you read beforehand. So it frustrated me Jeremy. Um, so let's, let's look at this. And not just be the people that we complain about. And that is the people who who just yell at, you know, angry man yells at Cloud, let's actually show the way forward, how could we have done this email better, and when we're looking at this email, so the theme was in the subject, inflation and central planning is Biden's plan for infrastructure. So if I'm a prospect in this case, in this case, I'm trying to get people to donate to the LP, what in that is going to help lead me to when we see the problem in the email actually start off with a okay, I might want to go ahead and donate money here. So Jeremy, let's paint that picture I mentioned, you know, saying to the average person who's going to the grocery store and seeing the bills going up and up and up as a maybe better way to start off what are your thoughts the betters tell the story

Jeremy Todd  
100% There's no emotional connection as you read through that, and it doesn't. So people don't care about facts, data information, and things like when you speak in general terms of here's what's happening in the world today know what they feel is what's happening to them. So rather than talking about money, printing the Fed, that all of that is further down the road. Right? What you have to connect with people on is what they are experiencing, this is what spike says when he says meet people where they are, where people are, is not reading the Wall Street Journal about rates and fit. No, what they understand is that within just the last six months, life has become much more affordable for us. We can't find people to hire my my company over 10 locations is looking for 40 people. And these are good paying jobs. And we were at a loss. We're we're we're just what do we do? And these are the things that people feel they're working harder, they're working longer, and their money doesn't go as far as it used to, until you actually encapsulate the pain in which they're feeling. They don't give a crap about the why, like, what's causing it? What is behind it? Because they don't know what okay, how am I supposed to feel about this problem? Right? It's not their world. Exactly. Yeah. Well, that's where we lose them. misses the mark to begin. Yeah. And you took the words, right, my mouth, Jimmy, that's where we missed the mark. Because we are so focused on trying to get people to care about our issues, like, we want them and it's so obvious in this email, we want them to care about a 2700 page bill, and the policies that are bound up in it. We want them to care about bloated bureaucracies want them to care about the Biden by American plan, that's,

Brian  
let's see, are they trying to make it like, kind of nationalist? Yeah, they're trying to be a little nationalist. So like, you see that there was an attempt here to target a specific person. The problem isn't that specific person isn't the target market. It's not actually hitting somebody in terms of Oh, I see this to your point, the emotional appeal that this is me and if We're gonna just talk in this completely, you know, hoity toity mentality, you know, from our ivory towers, your average person will not resonate with a message and they will look to somebody else. And that's where Trump won. And I get so pissed when I hear libertarians who go off on Trump, you know, oh, he's an idiot. Oh, he was the worst. Like, timeout, Trump was a brilliant marketer. And he knew how to speak to people on issues that matter to them and make it seem whether it was real or not, that he cared about those issues, and he was going to take care of it for them. This speaks nothing to that. This just speaks like to your point. And not an article as a commercial. You'd see. There you go. I'm from like, a prescription drug company. I mean, yeah, good grief. There's no,

Jeremy Todd  
I wouldn't even put it on that level.

Brian  
I would actually feel more afraid. It's more like, yeah,

Jeremy Todd  
it's more like a white paper that they that the drop off, right? Yes, this is a this is a white paper on libertarian philosophy. And that is not where we win people, in spikes words itself, people do not give a shit about what is libertarian and what isn't. That is not how they care about what is happening in their everyday lives. And how can we help? So the correct way, if I were to redo this email would have been over the last 18 months government has forced us to be locked in our homes decided whose work is essential and whose isn't printed money to give out to everybody. And now we feel the consequences of it. Well, now, what do they want to do? They want to double down and increase that two fold. Well, what do we think the outcome is going to be this time, all it's going to be more of this, if you'd like to help us prevent that, we will put out messaging in support of alternative currencies like Bitcoin, we will put out messaging and we need to be direct about the things we're going to stand against and the actions we're going to take. And then your call to action to ask for money, and then you shut up.

Brian  
And we could take half of this email and put it into some type of video content, like yes, the fact that every email I get from LP always a text email is so frustrating, because video is the future. And if you're not using video, then what are you doing? Like go out. And I say that as somebody who was not using video until Chris Goyzueta slapped me across the head that can begin the year, like that is so apparent that if we are not taking advantage of the video medium, especially in our fundraising emails, because then you can take the individual stories and take the story we're telling about the person who is feeling the pain, and actually have somebody who is feeling the pain now, it's not just, oh, this is a story. Now it's a real human, it's a real connection. And that will build up much more of an emotional appeal, which actually is the thing that people make the decision on, when they go to that call to action. So yes, Jeremy 1,000%, we do have to do better. And I think looking at emails like this, it's again, not just trying to crap on it and crap on LP national, but trying to show a better way forward. So I think we did that. I go ahead. Sorry. Yeah,

Jeremy Todd  
yeah. And no, this is this is great on the email. But your video brings up another recent thing. I, when when Joe Biden announced his mandates, I started a fire on Twitter, and I did some swearing, but I basically said run an ad, we need to be running an ad, this is our moment to seize right here. And I got a lot of pushback from state parties that said, oh, what money you got money for an ad and go I have seen this community raise that money. And that we ended up raising $30,000 In three days. But then the canned got kicked down the road to a month to where we missed the the interval. And we had to hire some outside company, who probably wasn't very libertarian in their belief system to put together and an end. And it was better than maybe I would expect but for it hadn't. It didn't compare to the free media that came from spikes team and the system is down podcast and smarts and the content that he put out for free in in ours. Okay. We have too many hands. In the cookie jar. We have too many people signing off. We have too many people we're trying to please with this process. And that is what I think happened. That's that's how you get messaging and emails like this is that everybody gets together in a room and they go well, it should say this, well, it should say this, well, let's just say this. And the only way you reach happiness is to just say it all. And that's a problem. There's democracy is bad is that you need leadership. We need people who can step up and say here's what our principles This is why companies have CEO structures. But as boards get bigger and more involved, things tend to go off the rails and companies lose focus That's why small privately owned companies can be laser focused and execute, we have to change the way that we do this, we don't need 20 people signing off and having creative control over the information that goes out about the party, we need to decide, okay, so we can be agile and quick and to the point, and that this just reeks of bureaucracy. This letter reeks of bureaucracy. So we have to do a better job of removing that bureaucracy from the equation.

Brian  
And know your lane. Like Jeremy, I don't know if you know, this, I suck at math, maths, like been always my just biggest, you know, biggest issue trying to get through trig in high school like Good grief, like, oh, nightmares, and believe it or not, I never really volunteered, whenever, you know, we're going through in business meetings to do the math, I look to my, my SE. And I say you can do the math, Jeff, have fun with the math. And then he can he can do the network stuff, you know, he can do all the bandwidth, you know, calculations and such, because that's what he's good at. And he likes doing that. And he does it really, really well. So that's okay, because that's what he's good at. And I'm good at selling. So I say that because we see in the LP, people who maybe shouldn't be the sales folks are out there trying to sell and you don't have to, it's okay. Like, we're at a point now where we have enough people in this movement, who are, I would say, above average to you know, pretty darn decent sales folks who we can we got this we can we can lead forward with an effective message. We need you though, to help make this stuff work. So, you know, go ahead and run, you know, the the back end notes for the party meetings and stuff, like whatever it is that you need to do to feel that you're doing something valuable. Go ahead and do it. But it doesn't have to be the thing you're not good at. And that's okay.

Jeremy Todd  
That because we suck at that,

Unknown Speaker  
right.

Jeremy Todd  
I'm terrible at it. i That is my downfall. I am not detail oriented on these things. Right? It great salespeople aren't usually there are different lanes and different personalities, and we need to be okay with supporting each other to get in that lane dominate that lane. But we have to stop putting attorneys and lawyers and accountants in charge of our messaging. They're not that's not what they're there for. They're important, right? And if so, then the question comes, Well, what if people disagree with the messaging? It's very, very simple. It's one question, Does this meet the standards of our party platform? That's it. If it meets the standards of our party platform, let the good salespeople put the content out? Only if it does not meet the standards of the party platform? Should there be a discussion? It's that that's where that's the beginning and end of it for me as the party and if that discussion wants to escalate to the point of changing the platform, there's a process and a procedure for that. But if it just just put one or two people in charge, let the if it meets the standard of the party platform, go run be agile, let the best communicators be in charge of communication. All right, that's fine.

Brian  
Firing Jeremy Todd is my favorite Jeremy Yes. Ah my friend. This is why we were doing we're doing man and hey, what we're doing over at cell liberty by the way, I know your video watchers here they're seeing you got your your cell Liberty background that you rock there on Thursday evenings live on the Facebook. Um, yeah, like Oh,

Jeremy Todd  
point out Eminem. There you go. Reading How to Win Friends and Influence People, baby.

Brian  
So what's he reading with little good? Honey? Come on, man. Yeah, come on, man. The few little Little Joe Biden today. But no, like the fact that what you're doing and what we're doing here with Chris in the marketing shows, our solo shorts, the conversations. And I've said this a million times. I'm gonna say it again. Because this, this isn't necessarily us so much as it is our audience now at this point, because the community that we're building up here, of people who are taking away what what we know works, we see it working in the professional business world. And these are just, I mean sight. I look at sales, and I hear people say it's a science. I hear people say it's an art. And I say, well, you're both right. But also You're both wrong, because I actually think there's a third part too. It's an art. It's a science. It's also a performance. And you need to master all three different aspects of it. And we're seeing the the community that we've built up, I see them out there actually mastering it in action on social media, in the conversations they're having. We have a brand new sponsor here on the program, the Nomad network, part of Jason Stapleton, his program, the conversations on they're all high level sales, business conversations. So the conversations have changed. And now it's a matter of what are we going to do with it? Are we going to use the conversations that have changed more to building these solutions and not ignoring the political realm? but rather embracing it as part of the overall solution, or are we going to fight amongst ourselves about stupid nonsensical things, which, candidly, I think we are all at the point. We're tired of it. I'm just so tired over the past two years, especially, I don't have time in the day for useful idiots anymore. We have to do something different. And it starts with what we have been doing what our community has been doing. So kudos to you, Jeremy, for helping me with this entire change. Thank you, Chris. Goyzueta, for you helping with this entire changes. Well, sales and marketing go hand in hand, both in the business world but also in the political world. And yes, politics is sales and marketing. Hands down, no questions asked to pretend otherwise is to be ignoring the truth. That's my rant, Jeremy. So that being said, I love cake, continue the conversation, we want folks be able to go ahead and follow you. Obviously, you're still running for the LMC at large position, Jeremy. So where can folks learn more and support you along the way?

Jeremy Todd  
Yeah, LMC at large in Reno is what I'm running for. So that we can put some voices like mine of leadership in the room. And my goal and mission is to address some of these bureaucracy issues to make the process of saying the things that libertarians need to say, better, smoother, more effective, to hold leadership accountable to in some of the backhanded shakiness that's going on over the last six months and potentially longer. But ultimately, my goal is to create a culture within the LP where I get voted out in two years, because I am no longer the most qualified in it to do my job. I want to create a culture where we are bettering those around us to a point where the best can take the next step and pass the torch on. We have to be focusing on developing our constituents or members to a point where they can lead and be the best version of themselves in their in their community. So yeah, that's that that's it. So Jay Todd, the number four LNCs website where you can see my platform all about that. So liberty on Facebook, it's just cell liberty. Would love to have some help with subscribing on cell liberty, YouTube. And check that out. We go live every Thursday night at it's 9pm. Eastern 8pm Central. And yeah, that's also fun. Oh, can we give a shout out to proud libertarians?

Brian  
Always Yes, please probably carrion has been doing phenomenal work. You can see it right there. Jeremy's rockin What is it the fight? So like

Jeremy Todd  
this sister? Right? Yeah, if Yeah, so here's the shirt. So for everybody on video, if for everybody listening, if you don't know, one of the leaders in the liberty movement, just recently had a baby boy, Dave Smith and his son immediately had to go into open heart surgery, which for a tiny dude to go through that holy cow, the fighting spirit got to be strong in him. He's doing well. He's at home now. And I just found it really inspiring not only their sons fight, but they named him Victor. Because they knew he would be a victor of both over this and in life. And so that inspired me to make fight like a victor shirt. In the honor of that little guy and all proceeds from proud libertarian. On the fight like Victor line, we have men's, women's and little baby onesies. All proceeds will go to St. Jude's Children's Hospital to help out other children who may be in Victor's spot and have to fight way too early. So yeah, go go pick up a fight like a victor. shirt or onesie.

Brian  
Yes, head over to the Brian Nichols show.com Head to proud libertarian the link right there on the show notes. Jeremy Thank you my friend. And folks if you want to go ahead and continue the conversation with yours truly will please go ahead and follow me at be Nichols liberty. Otherwise, please go ahead and share today's episode. Yes, we will make sure we share this over on the cell liberty as well as Brian Nichols show Facebook page and over on Twitter where you can go ahead and follow yours truly and Jeremy as well. That being said, coming up tomorrow we're gonna have one of our past guests join the show who's gonna beat I don't know yet. So standby. I call that a teaser I've ever heard one. With that being said though, it's Brian Nichols signing off. You're on The Brian Nichols Show for Jeremy Todd. We'll see you tomorrow.

Unknown Speaker  
Thanks for listening to The Brian Nichols Show. Find more episodes at the Brian Nichols show.com

Brian  
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Jeremy Todd Profile Photo

Jeremy Todd

Born and raised in Alabama and a salesperson from an early age Jeremy brings his Libertarian view of the world with a persuasive southern twist. He has led multiple sales teams to record breaking success in his career and is currently a gubernatorial campagin manager and candidate for LNC Rep at Large

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Check out some of our favorite episodes!

June 14, 2022

523: The Art of Influence (How if You're Winsome, You May Win Some!) …

Speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like.

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Aug. 31, 2022

574: 4 EFFECTIVE Sales Pitches from 4 Former Presidents

In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.

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Aug. 6, 2022

556: Meet the CYPHERPUNK STOCKBROKER Running for US Senate in New Ham…

Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.

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June 27, 2022

532: Get Paid In Crypto - Learn How to Automatically Convert Your Pay…

GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.

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June 16, 2022

525: Messaging Matters - Why Libertarians Have Continued to Lose the …

Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions

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July 21, 2021

285: Freedom is Nature! -with Dr. Adrian Bejan

Freedom makes sense because not freedom is not only nature... freedom is science!

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May 19, 2023

726: Trump's Achilles' Heel - Will Trump's Pandemic Handling Make or …

@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects

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July 14, 2022

545: The Alpha Mission - A New Vision of Black Wall Streets Across th…

How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.

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May 10, 2022

499: Capitalizing on the Parallel Economy & Defeating Wokeness (with …

There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.

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Feb. 22, 2022

447: Economics For Business (with Hunter Hastings)

Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.

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May 5, 2021

241: To Sell Freedom, Tell Better Stories -with Matt Kibbe

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …

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Jan. 3, 2022

424: Gifting the Opportunity of Being Wrong (feat. Brian Nichols)

How can giving someone the opportunity to be wrong help us win more deals?

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Nov. 9, 2021

376: Trigger Event Selling (with Craig Elias)

Harnessing the trigger events that turn prospects into customers.

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Oct. 14, 2022

606: How Can Sales Strategies Help Push Musicians & Artists to the Ne…

On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.

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Oct. 31, 2022

614: Do We Need to Declare a Pandemic Amnesty?

Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her …

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March 21, 2023

706: Big Changes Coming to The Brian Nichols Show!

Big Changes & Exciting News - The Brian Nichols Show's Revamp!

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March 13, 2023

700: Bringing Calvin Coolidge Back to Life with AI

@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President

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March 3, 2023

694: House on FIRE- America's Dark Future & The Power of Narrative

House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future

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Aug. 25, 2021

304: Helping People Buy School Choice -with Corey DeAngelis

Selling is half the battle... helping people buy is where we win!

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Feb. 22, 2023

687: The COVID Mask Delusion - Revealing the MYTHS Surrounding Mask M…

Unveiling the TRUTH behind the COVID mask delusion

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Oct. 3, 2022

597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue…

This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this …

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Sept. 9, 2021

317: Becoming the Trusted Advisor (feat. Brian Nichols)

How can using expert insights help you become your prospect's go-to trusted advisor?

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Nov. 21, 2022

628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can …

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Dec. 19, 2022

646: How to Make Compelling Arguments that Win Over Voters? Expert Ti…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

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March 3, 2022

454: What's the DNA of a Top Sales Pro? (with Tim Wackel)

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

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Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Feb. 1, 2023

672: The TRUTH Behind MrBeast Helping 1,000 Blind People See For The …

The Good, the Bad, and the Generous: @MrBeast Under Fire

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Jan. 9, 2023

655: Standing Up for Small Business - The Inspiring Story of Beloved …

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

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Dec. 13, 2021

406: The Human Element (feat. Brian Nichols)

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

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Dec. 15, 2021

407: How to Build a "Dream Team" -with Dane Espegard

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

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March 16, 2022

462: Talkin' Politics & Religion Without Killin' Each Other (with Cor…

Talking about difficult topics doesn't have to be as bad as we think.

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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March 25, 2022

469: Why This Chinese Immigrant Fears the United States is on a Path …

“I fear the country I love is becoming like the country I left.”

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 29, 2022

471: You Can Do It! Spread Positivity... Recklessly! (feat. Brian Nic…

How can changing your outlook help your mental health AND your career prospects!?

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April 4, 2022

473: Mastering the Upsell (with Victor Antonio)

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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April 15, 2022

482: Why Do the Elites HATE Elon Musk So Much!? (with Hannah Cox & Br…

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I …

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April 27, 2022

490: Building a Story Brand and Using the Right Strategies (with Morg…

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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May 2, 2022

493: Can't Sell, Won't Sell - Advertising, Politics, & Culture Wars (…

Why adland has stopped selling and started saving the world.

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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June 7, 2022

518: How Is this Old-School Retro Gamer Enhancing the Sales Experienc…

When people are best friends with other people, they usually stay at a company.

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July 17, 2023

748: Grassroots Efforts & Local Elections - Establishing Trust with V…

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

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July 15, 2023

747: Decoding the Path to Victory - 2024 Election Insights for Trump,…

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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April 10, 2023

711: Do You Know What's REALLY in Your Cannabis Products? 🌿

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

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Feb. 9, 2023

678: How to Build Trust (Works EVERY SINGLE Time)

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

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Jan. 30, 2023

670: The COVID Conspiracy - UNMASKED

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Nov. 2, 2022

616: GOP vs. LP? - Are We Winning Hearts & Minds, Winning Elections, …

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications …

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Oct. 21, 2022

611: Fighting for What Matters - Kyle Sefcik, Unaffiliated Write-In f…

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

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Sept. 23, 2022

591: To Sell Freedom, Listen More

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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July 21, 2023

749: Rethinking the College Experience - Student Loan Forgiveness & t…

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

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July 28, 2023

751: Bitcoin - The Future of Money in a Digital World!?

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

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Aug. 8, 2023

756: Winning Hearts & Votes - The Power of Persuasion in Political Ca…

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

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Aug. 16, 2023

759: Cold Calling Mastery with The SDR Whisperer - Prospecting SECRET…

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

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Sept. 3, 2023

764: The Political Marketing Playbook - The Ultimate Guide to Politic…

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

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Sept. 8, 2023

766: Your Potential UNLOCKED - The NFL Exec's Secrets to Playing Offe…

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

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Sept. 28, 2023

772: The Creativity CRISIS - Chad Stewart on Igniting Creativity & Pr…

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

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Oct. 13, 2023

776: Alone No More - How the WhiteFlag App is Rewriting the Rules on …

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

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Dec. 2, 2023

788: Common Ground for Uncommon Times - How to Break Bread Without Br…

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

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Dec. 22, 2023

794: Selling Below the Surface - Navigating Hidden Buying Motivators …

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

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Dec. 28, 2023

796: Is Our Food System Failing Us?

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

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Feb. 7, 2024

808: Bill Maher EXPOSED as FAKE "Libertarian"

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

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Feb. 12, 2024

810: Charged $23K Tax to Build on My Own Land?!

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

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Feb. 15, 2024

811: The Kitchen Table Strategy - Changing Minds Where It Matters Most

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

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March 9, 2024

819: Laughter vs. Lunacy - Redefining Extremism in the Age of Woke Cu…

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing …

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March 14, 2024

822: The School Choice REVOLUTION - Parental Power in a New Era of Ed…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

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March 21, 2024

824: Rewrite Your Sales Story - Remove Resistance, Embrace Success, &…

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with …

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March 28, 2024

827: The TSA of the Internet - Why Online ID Requirements WON'T WORK

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

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April 5, 2024

831: Why Culture Trumps Politics - How is Laughter is Sparking a Libe…

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front …

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April 12, 2024

834: AI Apocalypse? - Navigating the End of Work as We Know It

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting …

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April 22, 2024

838: The Ozempic Era - Treating Symptoms vs. Addressing the Root Cause

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your …

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April 26, 2024

840: "Be Curious, Not Judgmental!" - Ted Lasso & Mastering the Art of…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

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May 3, 2024

843: The Dropout Millionaire - How Can Mentors Help You Uncover Billi…

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success against all …

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May 8, 2024

845: Ideology vs. Identity - Separating Beliefs from the Self

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth …

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May 17, 2024

849: Debunking the Myths About Homeschooling

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

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May 29, 2024

854: Why is the New Zealand Government Destroying Beehives?

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic …

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June 7, 2024

858: The BIGGEST Mistake Libertarians Make in Politics

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting …

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June 10, 2024

859: Debunking MYTHS About School Choice and Funding

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

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June 12, 2024

860: Why Your Paycheck is SMALLER Than it Should Be - The Tax Secret …

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

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June 17, 2024

862: What Happens to Taxes if Trump or Biden Wins in 2024?

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

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June 24, 2024

865: How Progressive Policies Hurt the Poor

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

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June 26, 2024

866: Why Are Public Schools Getting More Money But Worse Results?

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

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June 28, 2024

867: Biden's Debate DISASTER | Will Bad Debate Cost Democrats the Ele…

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

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July 3, 2024

869: Border Crisis Explained | What Libertarians Get Wrong

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

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July 9, 2024

871: The Brain Science Behind Great Storytelling EXPLAINED

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

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July 12, 2024

873: Why Do People Trust Experts Without Thinking?

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant …

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July 26, 2024

879: How Politics is Changing for Young People | Week in Review

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their …

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Aug. 12, 2024

886: Is Your Money Safe? | 3 Money Moves to Make Before the Economy C…

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

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Aug. 14, 2024

887: What Makes Things Cost What They Do? | EXPLAINED

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

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Aug. 20, 2024

889: Brain Glue | How to Make Ideas STICK

Glue your ideas to their brains: the sticky science of unforgettable communication.

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Sept. 2, 2024

895: Why Africa Needs Fossil Fuels to Fight Poverty | Climate Activis…

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

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Sept. 7, 2024

897: Why Pennsylvania Decides the 2024 Election | Week in Review

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

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Sept. 18, 2024

901: How to Save Money on Healthcare | SECRETS Hospitals Hide

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance …

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Sept. 20, 2024

902: How to Talk Politics Without Sounding Like a Nerd

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

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Oct. 5, 2024

908: How to Make Money in Countries You've Never Heard Of | Expat Mon…

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global economy.

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Oct. 18, 2024

913: Alcoholism Recovery & Dealing with PTSD | New Approaches for Vet…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

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Oct. 25, 2024

915: Why Government Wants to Control Social Media | THE HIDDEN TRUTH

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America …

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Oct. 26, 2024

916: Why Libertarians Are Switching to Trump in 2024 | Week in Review

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence …

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Nov. 3, 2024

918: Ron Paul and Elon Musk Team Up With Trump? | Week in Review

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more …

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Nov. 21, 2024

923: How COVID Changed American Politics Forever | The Real Story Beh…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

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Dec. 5, 2024

926: Dear Santa: All I Want for Christmas is Freedom

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

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Dec. 7, 2024

927: Bitcoin Hits $100,000 | What This Means For Your Money in 2024

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.

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Dec. 19, 2024

930: How to Heal Your Body NATURALLY (Step-by-Step Guide)

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

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Dec. 24, 2024

932: Weight Loss SECRETS (Without Surgery or Pills!)

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

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Dec. 27, 2024

933: What They SHOULD Have Taught You in School (But Didn't)

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

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Jan. 20, 2025

937: How to HEAL Your Body (Without Prescription Drugs!)

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

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