327: Speak Your Customer's Language (feat. Brian Nichols)

Eric Brakey and Brian Nichols break down the top stories of 2021!

Stop overthinking the sales process... remember that you're selling change!

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.

Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.

GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.

Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions

Speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like.

Plus, why do so many folks seem to hate salemen?

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping things make ...

How can selling different help you win more business?

Mass hysteria and weaponized hypochondria have no place in healthcare.

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

Freedom makes sense because not freedom is not only nature... freedom is science!

@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects

How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking for answers.

There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.

Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.

How can giving someone the opportunity to be wrong help us win more deals?

Harnessing the trigger events that turn prospects into customers.

On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.

Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her plea is an emphatic "NO".

Big Changes & Exciting News - The Brian Nichols Show's Revamp!

Selling is half the battle... helping people buy is where we win!

@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President

House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future

How can using expert insights help you become your prospect's go-to trusted advisor?

Unveiling the TRUTH behind the COVID mask delusion

This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this apply to sales and politics?? The answer might surprise you.

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can we do the same thing in the world of liberty politics? Can we sell m…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

Talking about difficult topics doesn't have to be as bad as we think.

The Good, the Bad, and the Generous: @MrBeast Under Fire

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend years learning how to persuade others and still don't get it right!

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear in response to COVID, organizations like PANDA have been workin…

Using Cryptocurrency to Help Heal the World

Win Your Local Election: Tips and Strategies from Our Free Ebook

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

“I fear the country I love is becoming like the country I left.”

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

How can changing your outlook help your mental health AND your career prospects!?

The fastest way to revenue growth is not finding new business - it's upselling to your existing customer base!

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

On today's episode of The Brian Nichols Show, I'm joined by Hannah Cox and Brad Polumbo to discuss Elon Musk potentially buying Twitter, and why the elites have been reacting like it's "the end of the world". "I just I find i...

On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents wh...

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to connecting like-minded individuals who want to be part of so…

Why adland has stopped selling and started saving the world.

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of my favorite conv...

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it ...

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. Patrick Moore is one of the co-founders of Greenpeace…

When people are best friends with other people, they usually stay at a company.

Discover Joshua Toms' journey from socialist to a Libertarian City Council candidate, as he shares insights on wealth disparity, social issues, and the impact of local politics in Lebanon, Ohio,

@rkmcshane discuss the path to victory for top GOP & DNC candidates, shedding light on campaign strategies, key issues, and the challenges faced in the ever-evolving political landscape.

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

CEO Brian Fitzpatrick of @GetInQredible discusses how his company is using blockchain and third-party verification to ensure safe, quality CBD products in the cannabis industry.

Discover the key to success in leadership with trust expert Darryl Stickel on the importance of trust in organizations and society

@NickHudsonCT unmasks the TRUTH behind the COVID-19 pandemic and its political connections in this episode of The Brian Nichols Show

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

Are we winning hearts and minds, winning elections, or both? On today's episode, I'm joined by Kenny Cody and Jeremy Todd to talk about Blake Masters recently receiving the endorsement of Libertarian US Senate candidate, Marc Victor, and the implications of that endorsement.

On today's episode, I'm joined once again by Kyle Sefcik, Unaffiliated Write-In for Governor of Maryland!

On today's episode, we're going back to January 2021, when I joined Matt Kibbe on his program, Kibbe on Liberty.

How to grow your business and build your audience using the secret formula that elects presidents.

Asking great questions. It is both a science AND an art.

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy and harm innocent people.

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

A former Wall Street insider exposes the truth about our broken health system while sharing how natural solutions and proper supplementation can transform your health, challenging everything we've been told about "genetic" health problems.

A former college football player shares his remarkable journey from 470 pounds to vibrant health through the power of walking, intermittent fasting, and proper supplementation, proving that sustainable weight loss starts with simply taking the first step.

Our education system prioritizes theoretical knowledge over essential life skills, creating generations of graduates who can solve complex equations but struggle with basic adult responsibilities.

A groundbreaking conversation revealing how a Colombia-based healing center is combining cutting-edge natural treatments with ancient wisdom to help patients heal from serious illnesses while exposing the corruption in American healthcare.

Discover how your social circle might be secretly sabotaging your health goals and why the uncomfortable truth about outgrowing friendships could be the key to your long-term success.

Brian examines four viral moments that perfectly demonstrate why political hysteria and theatrical outrage are losing their effectiveness in American politics, as common sense approaches gain momentum with voters.

RFK Jr's appointment as HHS Secretary promises unprecedented transparency in America's food, pharmaceutical, and healthcare industries that could eliminate chronic disease and fundamentally transform public health.

@JP_Kirby explores the alarming decline of confidence in American higher education, discussing the impact of student loan forgiveness, indoctrination on campuses, and the importance of empowering students to reclaim their freedoms and make informed choices for a brighter future.

@adamobrien_ joins to discuss the world of Bitcoin, exploring its potential future in the cryptocurrency industry, the importance of autonomous banking, and the risks and rewards of decentralized finance.

@libertywoody unveils innovative tactics for flipping political landscapes, leveraging sales and marketing approaches to connect with voters, and dismantling traditional strongholds.

Former pastor turned sales pro Jacob Tacher reveals the transferrable skills of questioning, listening, storytelling, and relationship-building he honed in ministry to become an expert in the art of cold calling and sales prospecting.

Robert Lee discusses why candidates need to connect with people's issues and provide valuable solutions without anger, discussing the secrets behind successful political marketing campaigns and the importance of connecting with voters on a personal level.

Former NFL executive @PaulEpsteinLA reveals his strategies for playing offense in business and life, overcoming adversity, making fast confident decisions, and building unshakeable confidence by consistently acting on your values.

Chad Stewart discusses how schools are killing creativity in kids and solutions like homeschooling to nurture imagination and empower the next generation.

@RealSpikeCohen and @whiteflagapp founder @Jonny_McCoy have a raw, inspiring discussion about embracing peer support and human connection to transform mental health and save lives.

Brian Nichols & @Jtodd601 expose the conversational pitfalls sabotaging holiday political talks and detail tactics to foster genuine dialogue on charged issues.

Host Brian Nichols and guest Karl Becker discuss transforming sales through embracing the powerful human truths and motivations lying below the surface that typical tactics never uncover.

After overcoming her own health crisis, Sonia Gomez is on a mission to transform our broken food system by empowering families to take control of their health and build self-reliance through homesteading.

Biden's reckless spending fuels historic inflation that crushes families, while Bill Maher's fake libertarian virtue signaling is exposed by Patrick Bet-David's principled consistency.

A retiree fights an extortionate $23,000 California home-building fee all the way to the Supreme Court to defend property rights and rein in a dystopian system allowing unchecked legislative power grabs that drive up housing prices.

Amid despairing predictions, Brian makes an impassioned case that ordinary citizens reclaiming active empowerment through local community renewal centered on timeless truths, not partisan politics, can rescue the fraying American fabric.

In this groundbreaking episode, recorded during Amp America's first-ever Twitter/X Spaces, Brian Nichols and "The eXtremist Files" producer Matt Edwards explore the power of satire in challenging extreme political narratives, revealing how humor can be a potent tool for exposing truth, shaping cult…

@mattfrendewey shares how the closure of a failed micro school in West Virginia demonstrates the true power and importance of school choice in holding educators accountable and empowering parents to make the best decisions for their children's education.

Embrace your authentic leadership voice, harness the power of storytelling, and rewrite your sales mindset to scale your business while staying true to your values, as shared by Justin Janowski, founder of Faith 2 Influence, in this insightful conversation with Brian Nichols on The Brian Nichols Sh…

@CarlSzabo explores the unintended consequences of government overreach in the digital realm, emphasizing the importance of parental responsibility and targeted solutions in protecting children online while preserving privacy and free speech rights for all Americans.

@mkibbe explores how the liberty movement can harness the power of culture, comedy, and storytelling to create a compelling vision for a freer future, celebrating recent victories and supporting the unsung heroes who are fighting for freedom on the front lines.

AI expert @JoeGulesserian returns to explore the potential consequences of AI on democracy, employment, and society, warning of a dystopian future marked by mass unemployment, corporate-government collusion, and the erosion of individual freedom, while offering strategies for adapting and resisting…

Michael Pickens returns to share his insights on reprogramming your subconscious mind for success by setting clear goals, breaking them down into actionable steps, and using powerful tools like affirmations and visual reminders to stay focused and motivated on your journey towards creating the life…

Rewire your brain for sales success by mastering the internal art of influence, living your values, and embracing curiosity to uncover your prospects' true needs and have your best year ever.

Self-made multimillionaire @Thedropoutmm shares his inspiring journey and the invaluable lessons he learned while building a business empire without a college degree or startup capital, emphasizing the crucial role of perseverance, mentorship, and coachability in achieving entrepreneurial success a…

In this thought-provoking episode, Brian Nichols and host Randy Wilinski explore the art of engaging in productive, nuanced conversations amidst a polarized political landscape, emphasizing the importance of curiosity, good-faith discussions, and focusing on root causes to foster personal growth an…

@Homeschool_LLC shares how homeschooling empowers parents to provide a personalized, efficient, and creativity-fostering education that prepares children for an ever-changing future while strengthening family bonds.

Beekeeper Steven Brown reveals the shocking extent of government overreach in New Zealand, detailing how authorities destroyed $2 million worth of his beekeeping equipment and products, and then billed him for the destruction, highlighting the dire consequences of unchecked bureaucratic power.

Brian Nichols explains why libertarians need to shift their focus from preaching to the choir to effectively selling their ideas to a broader audience by understanding and addressing the kitchen table issues that matter most to voters, rather than getting bogged down in philosophical debates.

Halli Faulkner from @yes_everykid_f explores the transformative potential of school choice, discussing how empowering parents and breaking down traditional barriers to educational options can revolutionize the future of education in America.

Tax expert @scottahodge reveals the shocking ways taxes secretly control our lives, driving up costs and stifling economic growth, and offers a compelling vision for a simpler, fairer tax system that could unleash prosperity and freedom for all.

Steve Hayes explores the stark contrasts between Trump and Biden's tax plans, painting a vivid picture of America's economic future and the potential for a fairer, simpler tax system under the FairTax plan.

@BenjaminAyanian explains how progressive economic policies often harm society's most vulnerable by misdiagnosing problems and creating detrimental unintended consequences.

Explore why increased education funding isn't improving student outcomes, challenging listeners to reconsider how we structure and fund our schools to truly benefit teachers and students. Copy Retr

The recent Trump-Biden debate exposed Biden's apparent cognitive decline and reinvigorated Trump's campaign, potentially reshaping the entire 2024 election landscape and throwing the Democratic Party into chaos.

Libertarians must confront the real-world complexities of the border crisis, abandoning mockery for empathy and offering practical solutions that balance principles with reality, or risk irrelevance in crucial policy debates.

Expert storyteller Andrea Sampson reveals how to use emotional language, sensory details, and a five-step framework to craft compelling narratives that make complex ideas stick, build trust, and inspire positive change in business, media, and everyday life.

Brian explores the unsettling shift he's observed in many of his friends who have gone from questioning authority to blindly following government mandates and expert narratives, urging listeners to maintain critical thinking and value individual liberty in an increasingly compliant society.

Millennials are reshaping American politics as they face unique economic challenges and demand fresh voices in leadership, while also grappling with unexpected issues like drug-affected marine life, highlighting the urgent need for younger generations to get involved and make their voices heard in …

Financial expert Joe Lombardi warns of economic disaster under a potential Harris presidency and reveals unconventional strategies to protect your wealth, regardless of who wins the 2025 election.

Using a banana farmer's dilemma as a relatable example, this episode unravels the complex interplay of supply, demand, and pricing in a free market economy, revealing how these forces shape every business decision and consumer purchase in our daily lives.

Glue your ideas to their brains: the sticky science of unforgettable communication.

A Kenyan farmer challenges Western climate policies, arguing that fossil fuels are essential for Africa's development and poverty reduction, not a threat to be eliminated.

@BNicholsLiberty and @HeyRemso challenge conventional political wisdom, exposing the dire consequences of unchecked immigration, the critical role of Pennsylvania in the 2024 election, and the potential fallout of third-party voting, ultimately questioning whether America is on the brink of losing …

@PeterGillooly from @twc_health shows how our healthcare system's perverse incentives are costing you money and potentially your health, and teaches how taking control through early intervention and medical autonomy could be your lifesaver in a world where hospitals and insurance companies prioriti…

Libertarians must shift from selling features to solving problems, ditching the "autistic approach" for emotional connections, to effectively communicate their ideas and win hearts and minds.

Rethink your approach to wealth and freedom by exploring unconventional strategies like offshore investing and international diversification, as traditional political activism and US-centric investing may no longer be enough to secure your financial future in an increasingly uncertain global econom…

A Marine veteran's raw journey from trauma to transformation reveals how questioning everything, embracing vulnerability, and exploring unconventional healing methods can lead to profound personal growth and self-discovery.

As governments worldwide move to ban social media platforms and criminalize online speech - from Brazil's complete ban of X to UK police monitoring citizens' posts - this episode reveals how quickly digital freedom can vanish overnight and why America might be next.

Popular libertarian voice Dave Smith's endorsement of Trump signals a larger shift in the liberty movement, as key figures like Rand Paul, Ron Paul, and Thomas Massie coalesce around Trump's campaign - highlighting how pragmatic libertarians are choosing strategic influence over ideological purity …

In a shocking pre-election bombshell, as Ron Paul and Elon Musk join forces in a potential Trump administration, New York state's killing of a beloved Instagram-famous squirrel becomes a rallying cry against government overreach, revealing how bureaucrats will dispatch more agents to euthanize a fa…

The COVID-19 pandemic and subsequent government overreach shattered public trust in institutions, leading to a massive political realignment as Americans across the spectrum rejected establishment narratives and embraced new coalitions focused on personal freedom and government accountability.

Host Brian Nichols crafts a heartfelt Christmas list to "Liberty Santa," asking for practical freedom-oriented gifts like fiscal responsibility, school choice, and honest journalism while teaching listeners how to effectively communicate liberty principles during the holiday season.

Bitcoin's historic rise to $100,000 represents more than just a price milestone - it signals a growing movement toward financial independence as people seek alternatives to government-controlled money in an era of inflation and increasing centralized control.