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Sept. 9, 2021

317: Becoming the Trusted Advisor (feat. Brian Nichols)

317: Becoming the Trusted Advisor (feat. Brian Nichols)

How can using expert insights help you become your prospect's go-to trusted advisor?

How can using expert insights help you become your prospect's go-to trusted advisor?

 

On today's solo episode, Brian takes you on the journey of becoming your prospect's trusted advisor, showing how specific expert analysis (versus a data dump) will help you close more sales in both business and politics.

 

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Transcript

We can become great at doing the the things that we do well the things that we focus on like I'm I think our audience is great at selling Liberty I think we have been amazing at doing that. Welcome to The Brian Nichols Show Your source for common sense politics on the we are libertarians network as a sales and marketing executive in the greater telecommunications cybersecurity industry, Brian works with C level executives to help them future proof their company's infrastructure for an uncertain future. And in each episode, Brian takes that experience and applies it to the Liberty movement, you start to ask questions that pique his interest and get him to feel like okay, this guy's actually got something that maybe you can help me out. And then in your asking him questions and trying to uncover the real problems build that natural trust. I know, it wasn't a monologue there, man. Instead of focusing on simply winning arguments or being right, we're teaching the basic fundamentals of sales and their application in the world of politics, showing you how to ask better questions, tell better stories, and ultimately change people's minds. And now, your host, Brian Nichols.

Well, Happy Thursday there, folks, Brian Nichols here on The Brian Nichols Show. Thank you for joining us on a nother Yes, one of our seven daily episodes you can expect here in your podcast feed. Yeah, seven days a week. It's exhausting. But it's worth it for you guys, because we're getting you not just the the stuff you care about talking about the number one issues that are happening in our political discourse, but also sales and marketing in their applications to the world of politics. But we're making things happen in the greater Liberty world. So thank you for helping us change the conversation. And yes, speaking of helping change the conversation, we usually would have one of our cohorts either Jeremy Todd, or Chris Goyzueta. Today, I suppose to be Chris Goyzueta day, but I know Believe it or not, he's busy. He's a professor of marketing folks. Don't forget that actually a professor in college. So he's teaching the youth of America showing them the value of marketing just like he does every single week here for you guys. So instead, because Chris is busy, and I know Jeremy's busy as well, we're all busy, I get it. I want to go ahead and do a little one on one with you guys. Again, I heard you enjoyed our episode, we did one on one last week, your 32nd elevator pitch and then we went into the and button there for training and who you are, who you help, how you help and how you help today, a little bit different have a conversation, we're going to talking about you sales folks out there who sometimes say a little too much. I'll tell you what I mean, less is more in sales. People like simple, people like easy, right, the easy button, that was the little thing there was office magazine for a while. Now, it's important to make sure that we're taking this mindset and applying it to how we do sales. People love to go out, go shopping for things, frankly, they don't need with friends, right. But they hate having to do the research. For those little things that they're going to buy, I want to go ahead and dig but if you're gonna go out and window shop, or just go ahead, and and you know, have fun shopping, you know, if it's the recreational activity that you might find it to be, then you might like shopping, right? But the actual digging, it takes time it takes energy, it takes effort. And as a sales Pro, it's your job to help bridge the worlds of simple and easy throughout their sales experience. So how do we do that? Well, first, what happens is, oh, here, let's rewind. He says, hey, how do we do that? Let's say why is this an issue? Because I know salespeople I train them every single day for my day job. I've been working with you guys through what the past four years helping have better conversations. And I see this all the time in the private sector. In the telecom world. I work with cybersecurity telecom solutions. But let's let's look at the Liberty world. Salespeople have this innate ability sometimes to just go a little too far. I mean, so just because you can ask a question doesn't mean you should. Now I know for those of you who have read the four easy steps to helping sell liberty to friends and family ebook, which is free available on the website, you know, step one, number one is what ask better questions. Right. But as we've talked about before, I think on Jeremy show on Jerry show on Jeremy's episode, I think it was that we said you have to earn permission to ask those questions first, right? You can't just go in expecting that you have the right to ask questions. And also, every question you ask needs to have a purpose. There needs to be a reason behind that question. So in that straight line approach, what is the end goal? Every question you're asking should be held. guide you towards that end goal. What do you want the next step for the prospect to be? What is that definitive? Next steps now, real life story, I had one of my reps who I literally I was just working with this with him one on one a few weeks back. And here's what he was doing. Great. Remember this is all the telecom and sales world he was so focused on learning the text and specs side of things. So talking about SIP trunks talking about pri is talking about switches, the dirty details, that he had forgotten that his goal and his role was to help solve problems. But also to do so in as few steps as possible. When, when we're talking to prospects, this is for in the day job. This is for in politics. We see too often we want to facts and figures people to death, right, we turn into a data dump, we just regurgitate everything that we know. I've done it, I know it happens. But here's the reality. Anyone can go to the Google or DuckDuckGo and find pretty much any piece of information they're looking for. So you as the sales expert, as the sales professional, you need to be their niche expert, you need to be their hyper focused, hyper personal, Google, or DuckDuckGo. Name search engine of choice here. Because not only should you be able to help tell them the answer to their questions, but you should. And this is why we talk about being the trusted advisor, you should be able to help us that expert guidance and all the opinions that I'm sure that you have. And help lead them towards not just a decision, but the right decision. Right? Remember, while your prospects they're going to tell you what it is that they need. You're still the expert, you do this every single day, you live in the world of politics, you know what's going on,

you're still offering advice, and you're consulting them on their journey, right? As a buyer, we're gonna help them buy. But if you just turn into the regurgitation of what they could easily go and find on a search engine, then why not just have them do that? See your insights, they need to be unique. But they also need to help solve problems in an easy, simple to understand way. And while people hate going out and buying things, as we discussed, they do love shopping. So help them shop, be the best friend that can go out and help buy that nice new fancy dress, become the trusted adviser and instead of feeling you're bothering someone throughout the entirety of the sales process, Oh, goodness, you're you're just afraid you're dreading picking up the phone call to hear the word no. Right? I see you smiling because you know, it's you I'm talking about. But if you turn that situation, where you are now, the natural adviser during their shopping trip, it becomes so much more of an enjoyable experience. Because instead of that awkwardness of Okay, there's going to be money changing hands here. When's that time come? When do we figure it out? Instead, you're just helping them say, Hey, that looks good on you. You won't get that one. You become the shopping partner. By being the trusted adviser. You need to bridge that world of sales, but also easy, and show them that less can be more and that getting an expert's touch is way better than some faceless web search, like on the Google's. So you enjoyed today's episode? Did you get some value from Yeah, it's a little shorter of an episode. But at the same point in time, I dare say it would bring you more to this world of sales that we're talking about and helping apply it to the real world of politics. We have so much information we know as we wrap up today's episode, right? Look at you, libertarians, conservatives, Republicans, you all know a lot because you study this stuff all the time. And we are much more well versed, but also we are much more in tune with what's happening in the world. So instead of pretending that we don't know what's going on, and pretending that okay, is that ever an issue? Do we ever pretend that we don't know what's going on, but just instead of regurgitating too much and just Showing that Yeah, we know everything. I guess that's a better way to frame it, we need to again, start showing that less can be more. So enjoy the episode. If so, give me a solid, make sure you go ahead and share today's episode. Also, this is the type of stuff that I'm giving you guys over on our morning sales huddle, which is five days a week, I am emailing you 6am this type of information how to be a better sales professional, not just for real life in your day job. But when you're bringing this to the Liberty world. Now, if you want to get some actual one on one coaching with yours truly about how to be a better sales professional or if you're a business owner, and you're looking to increase your company's sales, go to the website, Brian Nichols show.com we do have right now. And it's limited spots 12 open spots right now, for quarterly and monthly consulting. If you guys are open to having that conversation to see how we can help make you a better sales professional and actually get those sales turning into dollar signs for you and actually help your revenue up your profits up. Then please go ahead. Give me a shout Brian kosher.com go ahead and click the link for that one time. This is not one time I'm kidding. It's a it's right there at the top of the page, the consulting the consulting link. So folks, that being said, that's all I have for you today. So if you enjoyed the episode, as I said before, make sure you go ahead and give it a share. But with that being said coming up here on Friday, we are going to go ahead and have a great conversation with one Murray sovereign. So if you have not had a chance yet, go ahead hit that magical subscribe button. So you're not missing a single time. We drop a single episode here on The Brian Nichols Show. But with that being said, it's Brian Nichols signing off. You're on The Brian Nichols Show. We'll see you tomorrow. Thanks for listening to The Brian Nichols Show. Find more episodes at The Brian Nichols show.com if you enjoyed today's episode, don't forget to subscribe. Want to help us reach more people? Give the show a five star review and tell your friends to subscribe to find us at Brian Nichols show.com and download the show on Apple podcast, Spotify or wherever you listen to podcasts. Follow me on social media at V. Nichols liberty and consider donating to the show at Brian Nichols show.com forward slash support. The Brian Nichols Show is supported by viewers like you. Thank you to our patrons Darryl Smith, Morris Stanley, Mike olema, Mitchell megabits, Cody, John's, Craig Acosta and the we're libertarians network.

Transcribed by https://otter.ai

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Sept. 12, 2022

582: Call Scripting 101 - Proven Call Scripting Tips to Help you DOMI…

Today, I'll also be sharing some of my own personal call scripts that have worked for me and will give you some tips on how to create a great script that will help you in your day-to-day sales activities.

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Sept. 6, 2022

578: The Danger of "DO SOMETHING!" Politics

Do you ever feel like your government is making decisions without really knowing what it's doing? On today's episode, Rodgir and I discuss the danger of "do something" politics and how this type of thinking can lead to bad policy …

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July 18, 2022

547: HERO 22-Year-Old Ends Mass-Shooting - How a Good Guy with a Gun …

When a madman with a rifle started shooting at an Indiana mall this past weekend, a good guy with a gun stopped him—and saved countless lives.

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March 16, 2022

461: NFL Extravaganza: BuyTheBroncos DOA! (with Sean O'Brien)

The Denver Broncos are officially up for sale, and a group of cryptocurrency enthusiasts are planning on putting their hat in the ring!

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Aug. 24, 2022

569: Never Fly Solo & The 7 Wingman Principles

On today's episode, I'm joined by Lt. Col Waldo Waldman to talk about leading with courage, building trusting partnerships, and reaching new heights in business.

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Aug. 31, 2022

574: 4 EFFECTIVE Sales Pitches from 4 Former Presidents

In today's episode, I'm walking through 4 speeches/ads from 4 past presidents and outlining why they worked and what we can learn from them.

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Aug. 6, 2022

556: Meet the CYPHERPUNK STOCKBROKER Running for US Senate in New Ham…

Bruce is running on a platform of privacy, decentralization, and digital freedom. In this episode, we talk about his campaign and how the principles behind those ideas can change our world.

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June 27, 2022

532: Get Paid In Crypto - Learn How to Automatically Convert Your Pay…

GetHedge makes it simple to get paid in crypto by automatically converting your pay into Bitcoin, Litecoin, and Ethereum.

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June 16, 2022

525: Messaging Matters - Why Libertarians Have Continued to Lose the …

Facts don't care about your feelings? I mean, sure, facts don't care about your feelings, but feelings sell. And that's where we're losing the battle. It's the battle on actually appealing to people's feelings, and appealing to people's emotions

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June 14, 2022

523: The Art of Influence (How if You're Winsome, You May Win Some!) …

Speaking the truth in love means considering the other person's interests and doing it out of helping the other person. But sometimes you need to say something that they're not necessarily going to like.

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Nov. 26, 2021

391: The #1 Thing Holding You Back From Closing More Business (feat. …

Brian Nichols: "Why why is it so hard to close business? Because we make it harder than it actually has to be." Check out today's special solo episode where we dig into how to adapt with the changes, plus helping …

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Feb. 21, 2022

446: Sell Different! (with Lee Salz)

How can selling different help you win more business?

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Dec. 27, 2021

419: Let's Talk Omicron -with Dr. Eric Larson

Mass hysteria and weaponized hypochondria have no place in healthcare.

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Jan. 1, 2022

423: 2021's TOP 3 STORIES OF THE YEAR (Crossover episode with Eric Br…

Eric Brakey and Brian Nichols break down the top stories of 2021!

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Dec. 3, 2021

396: Cutting Through the Clutter -with Art Sobczak

"The only way to cut through the clutter is to have a message that is going to resonate with the prospect and what's going on in their world, right at that very moment."

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Sept. 29, 2021

335: You're Selling Change! -with Victor Antonio

Stop overthinking the sales process... remember that you're selling change!

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Nov. 8, 2021

375: Being Courageous in the Name of Freedom & Truth (Feat. Dr. Adria…

"The word freedom is very important, because it's not discussed freely and openly and courageously in academia."

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Oct. 29, 2021

365: How Do You Ask Great Questions?! -with Tim Wackel

Asking great questions. It is both a science AND an art.

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Aug. 18, 2021

300: The Undefeated Marketing System -with Phillip Stutts

How to grow your business and build your audience using the secret formula that elects presidents.

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July 28, 2021

289: The Future of Nuclear Energy -with Mark Schneider

How is nuclear energy a solution to climate change, energy independence, and planetary prosperity?

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June 11, 2021

262: Imagine A World Without Veteran Suicide -with Wyly Gray from Vet…

How can a plant known as the "vine of the dead" help heal instead of simply treating symptoms in the living?

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May 3, 2021

240: The Unified Theory of Scare Stories -with Dr. Patrick Moore

What are the two emotions that drive buyers into action? Love and...? Fear. Knowing that, how is fear being using to sell us on massive government policies with price tags ranging from the billions and even trillions of dollars. Dr. …

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March 24, 2022

468: Upending Outdated Approaches to Medical Research & Enabling Univ…

Healthcare access should not be limited to the wealthy, the insured, or the geographically well located. Healing is for everyone.

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March 16, 2022

462: Talkin' Politics & Religion Without Killin' Each Other (with Cor…

Talking about difficult topics doesn't have to be as bad as we think.

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Sept. 20, 2022

588: Good People Bring Out the Good in People - The Importance of Com…

I've known Remso for about a number of years and have been thoroughly impressed with his ability to connect with others and create meaningful relationships with them. This quality is what drove him to start Club Memos—a group dedicated to …

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Oct. 11, 2022

603: Changing Hearts, Minds, & Laws to Build a Freer Society

Market-based solutions that create change, and how they're working to make people aware of the power they have to change their government.

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Dec. 15, 2021

407: How to Build a "Dream Team" -with Dane Espegard

How can dreaming big and focusing on bettering the individual help us build phenomenal teams?

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Dec. 13, 2021

406: The Human Element (feat. Brian Nichols)

Serving Your Clients By Being Uniquely You & By Bringing The Human Touch

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Oct. 18, 2022

608: Eternal Spring - The Falun Gong's Fight Against Communist Chines…

Today, we discuss the Falun Gong's fight against Chinese Communist Party propaganda and persecution, as we dig into the story of a group of heroes who sought to highjack the CCP corporate television broadcasts in 2002.

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March 3, 2022

454: What's the DNA of a Top Sales Pro? (with Tim Wackel)

How do the top sales pros get to where they are? Hard work? DNA? A little of both?

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Sept. 9, 2021

317: Becoming the Trusted Advisor (feat. Brian Nichols)

How can using expert insights help you become your prospect's go-to trusted advisor?

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Aug. 25, 2021

304: Helping People Buy School Choice -with Corey DeAngelis

Selling is half the battle... helping people buy is where we win!

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Nov. 11, 2022

622: Can Libertarianism Help Save the WORLD?!

On today's episode, I present a series of reasons why libertarianism offers some brilliant solutions to many of the world's problems. We'll talk about 5 ways in which libertarianism can save humanity.

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Jan. 6, 2023

654: How to WIN Your Local Election - FREE EBOOK SNEAK PEEK!

Win Your Local Election: Tips and Strategies from Our Free Ebook

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March 27, 2021

BONUS: The Ugly Truth About the Lockdowns (Time to Reopen Society) -w…

The data, facts, and realities of COVID were far away from what the media and public health institutions were presenting to the world at the advent of the pandemic. And while the controlling narrative was that of lockdowns and fear …

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Nov. 30, 2022

633: 5 Ways to INSTANTLY Improve Your Persuasion & Communication Skil…

Persuasion is a crucial skill for anyone in business—whether you're convincing your boss to give you a raise or trying to close a client on the phone. But it's not as easy as it sounds. In fact, some people spend …

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Jan. 9, 2023

655: Standing Up for Small Business - The Inspiring Story of Beloved …

Small Businesses Matter: One Owner's Inspiring Journey of Resistance and Persistence

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Feb. 1, 2023

672: The TRUTH Behind MrBeast Helping 1,000 Blind People See For The …

The Good, the Bad, and the Generous: @MrBeast Under Fire

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Jan. 13, 2023

659: A Beginner's Guide to Selling Freedom with a Smile

Learn how to effectively explain libertarianism to your friends and family by using sales and marketing strategies on this episode of The Brian Nichols Show

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Dec. 19, 2022

646: How to Make Compelling Arguments that Win Over Voters? Expert Ti…

Discover the Secrets of Making Compelling Arguments and Persuading Others with VA Delegate Nick Freitas

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Nov. 21, 2022

628: Can We Sell More Liberty By Saying Less?

Want to sell more? Then try saying less. Sounds counterintuitive, I know. But it’s true. In fact, many of the most successful consumer brands and political organizations in the world do just that—and it works for them. So, how can …

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Oct. 3, 2022

597: Don't Argue with Donkeys - (Even When they Say the Grass is Blue…

This week, we're going to explore this question and more as I take you through the old tale of why you should never argue with a donkey, no matter what color it claims its grass is. And how does this …

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Feb. 22, 2023

687: The COVID Mask Delusion - Revealing the MYTHS Surrounding Mask M…

Unveiling the TRUTH behind the COVID mask delusion

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March 3, 2023

694: House on FIRE- America's Dark Future & The Power of Narrative

House on Fire: @mattjbatt's Cautionary Tale for America's Dark Future

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March 13, 2023

700: Bringing Calvin Coolidge Back to Life with AI

@AP4Liberty & @SteffiP4Liberty Unveiling the Making of 'Calvin the Coolest President

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March 21, 2023

706: Big Changes Coming to The Brian Nichols Show!

Big Changes & Exciting News - The Brian Nichols Show's Revamp!

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May 5, 2021

241: To Sell Freedom, Tell Better Stories -with Matt Kibbe

How can telling better stories help #SellLiberty? Matt Kibbe returns to the program to show how storytelling is a crucial tool in the toolbelt in helping illustrate our ideas and our solutions to a market of non-libertarians who are looking …

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Oct. 31, 2022

614: Do We Need to Declare a Pandemic Amnesty?

Emily, who forced her kids to mask while hiking OUTSIDE now says we need to forgive one another for what we did and said when we were "in the dark about COVID". Today, I outline why my answer to her …

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Oct. 14, 2022

606: How Can Sales Strategies Help Push Musicians & Artists to the Ne…

On today's episode, I'm over on Chis Goyzueta's podcast, "Making it with Chris G", where I'm helping explain how sales strategies can help musicians and artists take their craft to the next level.

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Nov. 9, 2021

376: Trigger Event Selling (with Craig Elias)

Harnessing the trigger events that turn prospects into customers.

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Jan. 3, 2022

424: Gifting the Opportunity of Being Wrong (feat. Brian Nichols)

How can giving someone the opportunity to be wrong help us win more deals?

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Feb. 22, 2022

447: Economics For Business (with Hunter Hastings)

Giving business owners and entrepreneurs the Austrian economic tools, intelligence, and community to win in today's marketplace.

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May 10, 2022

499: Capitalizing on the Parallel Economy & Defeating Wokeness (with …

There is a whole separate economy emerging for the people that are just tired of the wokeness. And they just want a break.

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July 14, 2022

545: The Alpha Mission - A New Vision of Black Wall Streets Across th…

How the "JUST DO BUSINESS" approach is the pathway for ending the generational poverty of black communities across the country, by proving that the Free Enterprise System works for everyone.

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May 19, 2023

726: Trump's Achilles' Heel - Will Trump's Pandemic Handling Make or …

@KDCodyTN Returns to discuss how Trump's pandemic handling could make or break his 2024 prospects

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May 6, 2022

497: Fake Invisible Catastrophes and Threats of Doom! (with Dr. Patri…

Returning to The Brian Nichols Show today is Dr. Patrick Moore (Author, "Fake Invisible Catastrophes and Threats of Doom") to discuss how most of the scare stories in the media today are based on things that are invisible, li...

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July 21, 2021

285: Freedom is Nature! -with Dr. Adrian Bejan

Freedom makes sense because not freedom is not only nature... freedom is science!

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May 9, 2022

498: How to Talk About Roe v. Wade /Abortion without Tempers Flaring …

The conversation towards abortion/Roe v. Wade has always been a heated discussion... but does it have to be that way?

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May 11, 2022

500: 5 of My Favorite Episodes From Over the Past 500 Shows (feat. Br…

After 4 and 1/2 years, we've hit an incredible milestone at The Brian Nichols Show. Not only have we hit the top 1.5% of podcasts globally , but we have just reached our 500th episode! Today, I'm sharing 5 of …

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May 17, 2022

504: How Has Inflation Impacted Small Business? (with David Belman)

Inflation has been felt at the grocery store, at the gas pump, at the car dealership, traveling.... okay, pretty much everywhere. And yes, that means that the home building industry has been hit just as hard. How hard has it …

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May 5, 2022

496: Tolerance vs. Acceptance & Setting Narratives vs. Responding to …

Tolerance isn't blind acceptance. Nor is it tacit acceptance.

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